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June 26, 2013 | Research Feature

Mining Social Media for Marketing Insights

Data mining yields many returns for marketers.

Topics: Marketing

In a new three-part Columbia Ideas at Work podcast, Oded Netzer explains how text mining can help marketers interpret social media conversations, measure the impact of marketing campaigns, and even to improve health.

Read the Columbia Ideas at Work research brief here.

Oded Netzer is the Philip H. Geier Jr. Associate Professor of Marketing at Columbia Business School.

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