Marketing in the multidimensional firm of General Electric is no easy task. Watch an interview with Dan Henson, CMO of GE and hear his insights into marketing at this global powerhouse. What has made him successful? How has GE progressed in the emerging markets? What is his take on General Electrics most pressing issue? What is management's internal sentiment on ECLP?
Have You Read Columbia Business?
Columbia Business School’s alumni magazine connects alumni with each other and the School; celebrates alumni milestones and accomplishments; and chronicles the impact of Columbia Business School alumni, faculty members, and students on the global business landscape.