November 19, 2007 | Q&A

Marketing with Dan Henson, CMO of General Electric

Marketing in the multidimensional firm of General Electric is no easy task. Watch an interview with Dan Henson, CMO of GE and hear his insights into marketing at this global powerhouse.


photo Marketing in the multidimensional firm of General Electric is no easy task. Watch an interview with Dan Henson, CMO of GE and hear his insights into marketing at this global powerhouse. What has made him successful? How has GE progressed in the emerging markets? What is his take on General Electrics most pressing issue? What is management's internal sentiment on ECLP?

Details View Video: To what do you attribute your personal success within the company? (4:05)

DetailsView Video: What do you find most exciting about marketing at GE? (1:12)

DetailsView Video: What do you feel have been your biggest accomplishments as CMO thus far? (1:20)

DetailsView Video: Status update in emerging markets (2:52)

DetailsView Video: Opportunities on the international landscape (3:26)

DetailsView Video: How GE forms its corporate identity across industries and borders (2:07)

DetailsView Video: The Ecomagination campaign — green is green and being a global citizen (2:07)

DetailsView Video: Practicalities of launching campaigns globally (1:24)

DetailsView Video: "Selling the way our customers want to buy" (2:28)

DetailsView Video: Advice for GE's Experienced Commercial Leadership Program (3:05)

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