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Some customers are best left alone
Feature | June 12, 2015
Companies are investing heavily in proactive customer-retention campaigns, but for certain customers these campaigns can be the wake-up call that sends them packing
Reappropriating Fast, Fatty, and Delicious
Feature | April 30, 2015
For many companies facing public backlash, a name change provides a simple way out, but for some of the world’s biggest brands, changing names is out of the question. For groups like these, Adam Galinsky argues rather than run away from their public perception, they should embrace it.
Clinton's 2016 Logo "Fail" Not Likely to Lose Voters
Viewpoints | April 14, 2015
Criticism of the campaign logo dominated social media conversations around Hillary Clinton’s 2016 presidential bid. But logos are just a small part of a brand, and by the time election day rolls around, #logogate is likely to be long forgotten.
In Mobile Marketing, the Value Is in the Journey, Not the Destination
Feature | September 24, 2014
New research in location-based mobile marketing shows it’s not who you know or where you’re going that matters, but how you get there.
Leading Opinion Online
Research Brief | August 05, 2014
What Makes an Idea Creative?
Feature | June 19, 2014
If you want your idea to be innovative, you need to hit the right mix of novelty and familiarity, a new study shows.
Putting Up with Poachers
Feature | December 17, 2013
A new study suggests that sometimes it may be best for large companies to allow competitors to free ride on sponsored search ads.
Feature | November 27, 2013
A new model helps firms make the most of online review sites.
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