Some customers are best left alone

Feature | June 12, 2015

Companies are investing heavily in proactive customer-retention campaigns, but for certain customers these campaigns can be the wake-up call that sends them packing

Topics: Marketing, Media and Technology | Read Article

Reappropriating Fast, Fatty, and Delicious

Feature | April 30, 2015

For many companies facing public backlash, a name change provides a simple way out, but for some of the world’s biggest brands, changing names is out of the question. For groups like these, Adam Galinsky argues rather than run away from their public perception, they should embrace it.

Topics: Marketing | Read Article

Clinton's 2016 Logo "Fail" Not Likely to Lose Voters

Viewpoints | April 14, 2015

Criticism of the campaign logo dominated social media conversations around Hillary Clinton’s 2016 presidential bid. But logos are just a small part of a brand, and by the time election day rolls around, #logogate is likely to be long forgotten.

Topics: Marketing | Read Article

In Mobile Marketing, the Value Is in the Journey, Not the Destination

Feature | September 24, 2014

New research in location-based mobile marketing shows it’s not who you know or where you’re going that matters, but how you get there.

Topics: Marketing, Media and Technology | Read Article

Selling Sense

Feature | August 20, 2014

Marketers know that consumers’ sensory experiences while making purchasing decisions affect which products they choose. 

Topics: Marketing | Read Article

Leading Opinion Online

Research Brief | August 05, 2014

Topics: Marketing, Media and Technology | Read Article

What Makes an Idea Creative?

Feature | June 19, 2014

If you want your idea to be innovative, you need to hit the right mix of novelty and familiarity, a new study shows.

Topics: Data Analysis, Innovation, Marketing | Read Article

Putting Up with Poachers

Feature | December 17, 2013

A new study suggests that sometimes it may be best for large companies to allow competitors to free ride on sponsored search ads.

Topics: Communications/Media, Marketing | Read Article

Five-Star Pricing

Feature | November 27, 2013

A new model helps firms make the most of online review sites.

Topics: Marketing, Operations | Read Article

Choosing Health — and Wealth

Feature | November 07, 2013

Topics: Business Economics and Public Policy, Decision Science, Healthcare, Marketing | Read Article