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Media and Technology

In Mobile Marketing, the Value Is in the Journey, Not the Destination

Feature | September 24, 2014

New research in location-based mobile marketing shows it’s not who you know or where you’re going that matters, but how you get there.

Topics: Marketing, Media and Technology | Read Article

Leading Opinion Online

Research Brief | August 05, 2014

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Smartphone Ads That Work

Feature | February 28, 2013

Even tiny ads — with almost no information — can be effective for certain products.

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The Networking Payoff

Feature | January 30, 2013

Ties on online social networks can help create more content — and ad revenue.

Topics: Marketing, Media and Technology | Read Article

When Talk Is 'Free': An Analysis of Subscriber Behavior Under Two- and Three-Part Tariffs

Research Brief | January 30, 2013

Drive up revenue with a three-part pricing plan that capitalizes on consumers’ affinity for free goods.

Topics: Marketing, Media and Technology | Read Article

The New Ad Wars

Feature | December 28, 2012

A framework for studying advertisers’ bidding behavior in online ad exchanges can help publishers better manage this emerging channel.

Topics: Media and Technology, Operations | Read Article

Facebook Friend or Enemy?

Feature | November 30, 2012

Online social networks enhance users' self-esteem — and lower self-control.

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Gaming the Electoral College

Feature | October 30, 2012

A model uses game theory to predict how changes to the electoral system could shift campaign strategies and ad spending — and alter election results.

Topics: Business Economics and Public Policy, Media and Technology, Strategy | Read Article

A Little Free Press

Feature | January 31, 2011

How much content should a news organization give away?

Topics: Marketing, Media and Technology | Read Article

Mine Your Own Business: Market Structure Surveillance Through Text Mining

Research Brief | September 24, 2010

Use text mining and network analysis to capture and interpret an ocean of online data — listening in on consumers without asking a single question.

Topics: Marketing, Media and Technology | Read Article

Have You Read Columbia Business?

Columbia Business School’s alumni magazine connects alumni with each other and the School; celebrates alumni milestones and accomplishments; and chronicles the impact of Columbia Business School alumni, faculty members, and students on the global business landscape.

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