How Big Could This Be?

Session

1

Date

Friday February 7, 2014

Time

8:30–11:45 a.m.

Faculty

Johar

Key Learning Objectives

  1. Defining the market
  2. Sizing the market
  3. Market segmentation
  4. Competitor analysis
  5. Differentiators
  6. Entry strategy

Note: examples to include web/mobile products as well as physical products.

Session

2

Time

12:00–12:45 p.m.

Faculty

Low/Schorer

Title

Pulling it Together