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Module 3

Who Really Cares?

Session

1

Date

Friday February 14, 2014

Time

8:30–11:45 a.m.

Faculty

Kivetz

Key Learning Objectives

  1. Profiling the target customer
  2. Customer development
  3. Channels of distribution
  4. Cost of customer acquisition
  5. Lifetime value of a customer

Note: examples to include web/mobile products as well as physical products.

Session

2

Time

12:00–12:45

Faculty

Low/Schorer

Title

Pulling it Together