Who Really Cares?

Session

 1

Date

 Friday February 15, 2013

Time

 8:30–11:45 a.m.

Faculty

 Kivetz

Key Learning Objectives

  1. Profiling the target customer
  2. Customer development
  3. Channels of distribution
  4. Cost of customer acquisition
  5. Lifetime value of a customer

Note: examples to include web/mobile products as well as physical products.

Session

 2

Time

 12:00–12:45

Faculty

 Low/Schorer

Title

 Pulling it Together

 

Search form