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Ethics and Leadership News

March 8, 2012

Tim Cook's Leadership Opportunity: Painting the Apple Green

With some risk, but the prospect of great reward, Tim Cook can polish Apple as a company willing to change while emphasizing its greatest asset: the love of a design aesthetic that also meets the moral and lifestyle expectations of its customers, its fans -- and even its critics.

In a recent piece in Wired, Professors Bruce Kogut and Jerry Kim discussed the leadership opportunity for Apple CEO Tim Cook — particularly on improving workers' rights in China and confronting issues around outsourcing and technology job training — and how it could be good for business.

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