MENU

You are here

Ethics and Leadership News

March 8, 2012

Tim Cook's Leadership Opportunity: Painting the Apple Green

With some risk, but the prospect of great reward, Tim Cook can polish Apple as a company willing to change while emphasizing its greatest asset: the love of a design aesthetic that also meets the moral and lifestyle expectations of its customers, its fans -- and even its critics.


In a recent piece in Wired, Professors Bruce Kogut and Jerry Kim discussed the leadership opportunity for Apple CEO Tim Cook — particularly on improving workers' rights in China and confronting issues around outsourcing and technology job training — and how it could be good for business.

See the full article.

Featured Research

Can My Company, University or Organization Change?
Organizations are always under threat - they must evolve or risk disappearing.

Discover the Research >

Program Brochure

View the Bernstein Center brochure, Ethical Challenges in Business

Download