The mission of the Media Program is to provide students with the capability to apply practical and theoretical knowledge across key business disciplines to relevant issues in the fast-changing media industry, and to create a stronger link between students, academics, alumni, and media industry executives.
The Media Program, co-directed by Jonathan Knee and Miklos Sarvary and supported by a distinguished faculty advisory board, features a rich and varied curriculum in a context that connects students to a network of leaders in the media and entertainment industry. Full-time faculty members across key business disciplines — from finance and economics to marketing and management — apply their scholarship to issues of particular relevance to the media industry. Adjunct professors enhance the curriculum by integrating real-world experience, and executives in residence offer practical career advice and guidance. Leading media executives regularly visit the School to share insights into such challenges as changing technologies, cost structures, regulations, and consumer tastes and expectations.
In addition, there are a wide range of extra-curricular activities that join senior-level practitioners, alumni, mentors, faculty, and students where in-depth knowledge of current issues can be shared and career-focused networking can take place.