Following is a selection of books published by professors affiliated with the Media Program.
Gurus And Oracles,The Marketing of Information (2012)
In Gurus and Oracles, Sarvary describes the information industry--the far-flung universe of companies (e.g. Thomson Reuters, Nielsen, McKinsey & Co.) whose core business is to sell information and knowledge to decision makers. The book highlights the special characteristics of information and knowledge and analyzes the unusual behaviors of the markets for them. Sarvary shows how technology contributes to the spectacular growth of this sector and how new markets for information change our economic environment.
There's No Business That's Not Show Business: Marketing in an Experience Culture (2011)
Bernd H. Schmitt, David L. Rogers, & Karen L. Vrotsos
There's No Business that's Not Show Business shows how smart companies can use creativity, humor, and play to reach out and engage customers through a new kind of experience. Authors Bernd H. Schmitt, David L. Rogers, and Karen Vrotsosprovide winning case studies and "show business" techniques that can be used to dazzle customers, launch products, build brands, generate buzz, and build great customer relationships.
The Master Switch: The Rise and Fall of Information Empires (2010)
It is easy to forget that every development in the history of the American information industry–from the telephone to radio to film–once existed in an open and chaotic marketplace inhabited by entrepreneurs and utopians, just as the Internet does today. Each of these, however, grew to be dominated by a monopolist or cartel. In this pathbreaking book, Tim Wu asks: will the Internet follow the same fate? Could the Web–the entire flow of American information–come to be ruled by a corporate leviathan in possession of "the master switch"?
Analyzing the strategic maneuvers of today’s great information powers–Apple, Google, and an eerily resurgent AT&T–Wu uncovers a time-honored pattern in which invention begets industry and industry begets empire. He shows how a battle royale for Internet’s future is brewing, and this is one war we dare not tune out.
Entertainment Industry Economics: A Guide for Financial Analysis (2010)
Harold L. Vogel
In this newly revised book, Harold L. Vogel examines the business economics of the major entertainment enterprises and offers an invaluable guide to how entertainment industries operate. The result is a comprehensive, up-to-date reference guide on the economics, financing, production, and marketing of entertainment in the United States and overseas.
The Curse of the Mogul: What's Wrong with the World's Leading Media Companies (2009)
Jonathan A. K, Bruce C. Greenwald, & Ava Seave
If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers? We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media's false veneer of power. By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in SunValley and by whether it generates consistently superior profits. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth.
Media Ownership and Concentration in America (2009)
The concentration of private power over media has been the subject of intense public debate around the world. Critics have long feared waves of mergers creating a handful of large media firms that would hold sway over public opinion and endanger democracy and innovation. But others believe with equal fervor that the Internet and deregulation have opened the media landscape significantly. In this contentious environment, Eli Noam provides a comprehensive and balanced survey of media concentration with a methodical, scientific approach. He assembles a wealth of data from the last 25 years about mass media such as radio, television, film, music, and print publishing, as well as the Internet, telecommunications, and media-related information technology, and examines 100 separate media and network industries in detail to provides a powerful summary and analysis of concentration trends across industries and major media sectors.