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Behind the Buzz

Media Program News | February 26, 2014

Jon Steinberg ??03, president and COO of BuzzFeed, is an innovator in an ever-changing industry. Catch his remarks at this year??s BRITE conference.

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Above and Beyond: Nancy McKinstry '84, CEO Wolters Kluwer

Media Program News | November 26, 2013

Wolters Kluwer CEO Nancy McKinstry '84 is building a legacy that goes far beyond ushering the global publishing company into the digital age.

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Push ads across devices to drive click-throughs, conversions

Media Program News | November 20, 2013

At the Mapping Mobile NYUStern conference, a New York University professor said that pushing ads to consumers on both desktop and mobile can increase click-through rates and conversions.

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Music Makers and Market Breakers

Media Program News | August 30, 2013

In a new book, Damon Phillips dives deep into the history of jazz to share often surprising lessons about how new markets rise and fall.

Topics: Marketing | Read Article

Smartphone Ads That Work

Media Program News | February 28, 2013

A consumer is on his smartphone, skimming the headlines and checking movie times at his local theater. A car ad appears at the top of his browser screen. Is such a small ad, coming when his attention is divided, effective?

Topics: Marketing | Read Article

The Networking Payoff

Media Program News | January 30, 2013

Topics: Marketing | Read Article

Professor Jonathan Knee on Media Mergers

Media Program News | August 01, 2012

Jonathan Knee is interviewed by Bloomberg on Media Mergers

Topics: Media and Technology | Read Article

Professor Jonathan Knee on Venture Media Acquisitions

Media Program News | August 01, 2012

Session from Columbia Engineering School's Tedx Conference April 11, 2011

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MMA Co-President Leerone Anolik '13 discusses life as an MBA Student

Media Program News | August 01, 2012

Topics: Media and Technology | Read Article

Digital is the norm in Media and Entertainment

Media Program News | August 01, 2012

Topics: Media and Technology | Read Article

Events

December 3, 2014

New York City Media Seminar Series: Stefano DellaVigna (UC Berkeley)

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December 9, 2014

Mentoring breakfast with David Levin, President & CEO, McGraw-Hill Education (by invitation only)

 

Featured Media

John Skipper, President, ESPN & Co-Chairman, Disney Media Networks, shares his insights into how to succeed in the media business.

NYC Media Seminars

Linking economists working on media topics in the greater New York area by providing a regular forum for discussion.

Find the next seminar >