Wolters Kluwer CEO Nancy McKinstry '84 is building a legacy that goes far beyond ushering the global publishing company into the digital age.
At the Mapping Mobile NYUStern conference, a New York University professor said that pushing ads to consumers on both desktop and mobile can increase click-through rates and conversions.
Prof. Moshe Cohen attributes the conservative pricing of new stocks like Twitter to investor anxiety in the wake of Facebook’s IPO flop.
Prof. Moshe Cohen says that as Twitter goes public, many questions about how its evolving business model will sustain growth and deliver returns for advertisers remain unanswered.
David Rogers, Executive Director of BRITE, notes that “for the first time, advertisers can place ads not just against a media property but against our collective conversations.”
James Moore, Entrepreneur in Residence at the Eugene Lang Entrepreneurship Center, says that a successful IPO from Twitter would boost investor confidence in both public and private markets.
NEW RESEARCH DEBUNKS ‘SHOWROOMING’ MYTHS: SHOWS BRICK–AND–MORTAR RETAILERS HOW TO KEEP SMARTPHONE–WIELDING SHOPPERS SPENDING IN–STORE
Columbia Business School and Aimia researchers survey more than 3000 consumers to understand how they use smartphones in store aisles
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