News

Behind the Buzz

Media Program News  | February 26, 2014

Jon Steinberg ??03, president and COO of BuzzFeed, is an innovator in an ever-changing industry. Catch his remarks at this year??s BRITE conference.

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Above and Beyond: Nancy McKinstry '84, CEO Wolters Kluwer

Media Program News  | November 26, 2013

Wolters Kluwer CEO Nancy McKinstry '84 is building a legacy that goes far beyond ushering the global publishing company into the digital age.

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Push ads across devices to drive click-throughs, conversions

Media Program News  | November 20, 2013

At the Mapping Mobile NYUStern conference, a New York University professor said that pushing ads to consumers on both desktop and mobile can increase click-through rates and conversions.

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Music Makers and Market Breakers

Media Program News  | August 30, 2013

In a new book, Damon Phillips dives deep into the history of jazz to share often surprising lessons about how new markets rise and fall.

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Smartphone Ads That Work

Media Program News  | February 28, 2013

A consumer is on his smartphone, skimming the headlines and checking movie times at his local theater. A car ad appears at the top of his browser screen. Is such a small ad, coming when his attention is divided, effective?

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The Networking Payoff

Media Program News  | January 30, 2013

Topics: Marketing | Read Article

Professor Jonathan Knee on Media Mergers

Media Program News  | August 01, 2012

Jonathan Knee is interviewed by Bloomberg on Media Mergers

Topics: Media and Technology | Read Article

Professor Jonathan Knee on Venture Media Acquisitions

Media Program News  | August 01, 2012

Session from Columbia Engineering School's Tedx Conference April 11, 2011

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MMA Co-President Leerone Anolik '13 discusses life as an MBA Student

Media Program News  | August 01, 2012

Topics: Media and Technology | Read Article

Digital is the norm in Media and Entertainment

Media Program News  | August 01, 2012

Topics: Media and Technology | Read Article