The article features research by the Center on Global Brand Leadership that finds showrooming is not as prevalent as traditional retailers fear.
Prof. Schmitt says that Yahoo’s new logo is part of a larger rebranding campaign, signaling to the public that change is coming.
Prof. Noam argues that the dynamism of the wireless sector and the increasing demand for video capability is driving tech upgrades and global expansion for mobile carriers.
In a new book, Damon Phillips dives deep into the history of jazz to share often surprising lessons about how new markets rise and fall.
Enhancing Your Career Success in a Multi-Generational Workplace
Prof. Gordon discusses why the bitcoin, which has gained a significant following among tech–savvy investors, is struggling to break into mainstream investment and consumer circles.
Regina Resnick talks about the rise of MBA recruiting at Amazon.
The article features the launch of Notes to the Next Class, offering a glimpse into the Columbia Business School experience for students, alumni, and the general public.