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Why Are BuzzFeed Quizzes so Popular? Experts Explain the Phenomenon
Media Mentions | February 05, 2014
Prof. Keith Wilcox attributes the popularity of BuzzFeed quizzes to the trend of using Facebook and other social media as platforms for subtle boasting.
A Starring Role at Sundance for Columbia Business School
Media Mentions | January 23, 2014
The article features Infinitely Polar Bear, a new film focusing on a mother who enters Columbia Business School in order to save her family’s finances.
Help from a Personal Assistant Can Be a Half World Away
Media Mentions | January 22, 2014
Prof. Rita McGrath notes that despite distance, professionals can have “marvelous relationships” with their virtual assistants.
Why Is the Government at CES?
Media Mentions | January 08, 2014
David Rogers, executive director of BRITE, says surveillance by the NSA has damaged the ability of American tech companies to do business overseas.
BlackBerry Hits the Reset Button on Its Core Business
Media Mentions | December 20, 2013
Prof. McGrath says that Blackberry, outcompeted by competitors Apple and Samsung in recent years, has an uphill battle reentering the smartphone industry it used to dominate.
14 Teams Chosen for Second IE@Columbia Class
School News | December 17, 2013
“We’re very excited about this class,” said Vince Ponzo ’03, the director of the Eugene Lang Entrepreneurship Center. “These budding entrepreneurs represent the breadth of expertise at Columbia University.
How This Startup Transformed a Wedding Photo App into E–Commerce Magic
Media Mentions | December 11, 2013
Olapic, founded by Jose de Cabo ’10, Pau Sabria ’10, and Luis Sanz ’10 as a wedding photo app, now provides the technology that allows major brands to crowdsource customer photos and videos and turn them into marketing images.
Above and Beyond: Nancy McKinstry '84, CEO Wolters Kluwer
Media Program News | November 26, 2013
Wolters Kluwer CEO Nancy McKinstry '84 is building a legacy that goes far beyond ushering the global publishing company into the digital age.
Push ads across devices to drive click-throughs, conversions
Media Program News | November 20, 2013
At the Mapping Mobile NYUStern conference, a New York University professor said that pushing ads to consumers on both desktop and mobile can increase click-through rates and conversions.
Mentoring breakfast with Alan Stein '05, Global Head of Advertising Technology, Media Services, Google (by invitation only)
New York City Media Seminar Series: Tamas David-Barrett (Oxford University)
John Skipper, President, ESPN & Co-Chairman, Disney Media Networks, shares his insights into how to succeed in the media business.
NYC Media Seminars
Linking economists working on media topics in the greater New York area by providing a regular forum for discussion.
Movie Piracy & Innovation Studios have long claimed that piracy "kills" innovation, which will ultimately hurt consumers. A new paper may suggest otherwise.