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How to Out–Argue a Data Guru at the Office

Media Mentions | November 06, 2013

Prof. Duggan offers tips on how to gain an edge from big data without sacrificing intuition, creativity, and critical thinking.

Topics: Leadership, Media and Technology | Read Article

Post–Facebook IPOs Leave Money on the Table

Media Mentions | November 04, 2013

Prof. Moshe Cohen attributes the conservative pricing of new stocks like Twitter to investor anxiety in the wake of Facebook’s IPO flop.

Topics: Capital Markets and Investments, Media and Technology | Read Article

Twitter Sets I.P.O. Price at $17 to $20 a Share

Media Mentions | October 24, 2013

Prof. Moshe Cohen says that as Twitter goes public, many questions about how its evolving business model will sustain growth and deliver returns for advertisers remain unanswered.

Topics: Capital Markets and Investments, Media and Technology | Read Article

Twitter’s IPO #openingthekimono

Media Mentions | October 04, 2013

Prof. Cohen says that the volatility of markets during the government shutdown makes Twitter’s upcoming IPO a risky move.

Topics: Capital Markets and Investments, Media and Technology | Read Article

Twitter IPO: What It Means for You

Media Mentions | September 13, 2013

David Rogers, Executive Director of BRITE, notes that “for the first time, advertisers can place ads not just against a media property but against our collective conversations.”

Topics: Marketing, Media and Technology | Read Article

The Payday at Twitter Many Were Waiting For

Media Mentions | September 13, 2013

James Moore, Entrepreneur in Residence at the Eugene Lang Entrepreneurship Center, says that a successful IPO from Twitter would boost investor confidence in both public and private markets.

Topics: Capital Markets and Investments, Entrepreneurship, Media and Technology | Read Article

New Research Debunks ‘Showrooming’ Myths: Shows Brick-and-Mortar Retailers How to Keep Smartphone-Wielding Shoppers Spending In-Store

Press Release | September 12, 2013

Columbia Business School and Aimia researchers survey more than 3000 consumers to understand how they use smartphones in store aisles

Topics: Marketing, Media and Technology | Read Article

Maybe Showrooming Isn’t Killing Retailers After All

Media Mentions | September 12, 2013

The article features research by the Center on Global Brand Leadership that finds showrooming is not as prevalent as traditional retailers fear.

Topics: Marketing, Media and Technology | Read Article

Yahoo Rolls Out Its New Logo

Media Mentions | September 06, 2013

Prof. Schmitt says that Yahoo’s new logo is part of a larger rebranding campaign, signaling to the public that change is coming.

Topics: Marketing, Media and Technology, Strategy | Read Article

Verizon, Microsoft Contribute to M&A Surge

Media Mentions | September 04, 2013

Prof. Noam argues that the dynamism of the wireless sector and the increasing demand for video capability is driving tech upgrades and global expansion for mobile carriers.

Topics: Media and Technology, World Business | Read Article

Events

April 15, 2014

Mark Thompson, President & CEO, The New York Times Company (by invitation only)

 

April 17, 2014

John Sykes, President, Clear Channel Entertainment Enterprises (by invitation only)

 

April 29, 2014

Mentoring breakfast with Alan Stein '05, Global Head of Advertising Technology, Media Services, Google (by invitation only)

 

May 7, 2014

New York City Media Seminar Series: Tamas David-Barrett (Oxford University)

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Featured Media

John Skipper, President, ESPN & Co-Chairman, Disney Media Networks, shares his insights into how to succeed in the media business.

NYC Media Seminars

Linking economists working on media topics in the greater New York area by providing a regular forum for discussion.

Find the next seminar >

Miklos on Media: Featured Blog

Movie Piracy & Innovation Studios have long claimed that piracy "kills" innovation, which will ultimately hurt consumers. A new paper may suggest otherwise.

Read more >