Media Program News

April 12, 2012

Jumpwire Media book pick of the month: "The Curse of the Mogul"

Although published in 2009, "The Curse of the Mogul: What's Wrong With the World's Leading Media Companies" remains one of the best business books we know on why leading media companies lose billions of dollars after expensive mergers and content acquisitions in their attempt to capitalize on a changing media landscape.


Although published in 2009, “The Curse of the Mogul: What’s Wrong With the World’s Leading Media Companies” remains one of the best business books we know on why leading media companies lose billions of dollars after expensive mergers and content acquisitions in their attempt to capitalize on a changing media landscape. 

The book’s “reality check”  is timely as we watch a growing number of companies scramble to profit from accelerated changes in technology and content delivery platforms by buying up competitors or merging with others: Facebook’s one-billion-dollar purchase of Instagram now in the news, the AOL/Huffington Post and Comcast/NBC mergers, and gaming company Zynga’s purchase of Omgpop.com for $180 million earlier this year are a few examples out of hundreds —  A report out last week by investment bank Merkery-Noyes says it expects to see a 7 rise in media mergers and acquisitions in 2012 over last year.

 

 

 

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