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Media Program News

August 1, 2012

Digital is the norm in Media and Entertainment


PwC's annual Global Entertainment and Media Outlook 2012-2016 forecasts that global E&M spending is expected to rise from $1.6 trillion in 2011 to $2.1 trillion by 2016, growing at a compound annual growth rate (CAGR) of 5.7. The U.S. E&M market experienced the largest increase since 2007 with faster growth expected, growing at 5.2 CAGR reaching $597 billion in 2016, from $464 billion in 2011.

http://www.marketingvox.com/pwc-digital-the-norm-in-entertainment-media-consumers-expect-personalized-ads-051172/

Events

February 4, 2015

New York City Media Seminar Series: Greg Crawford (University of Zurich)

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February 17, 2105

Mentoring breakfast with Will Bardeen '04, SVP Strategy & Development, The New York Times Company (by invitation only)

 

Featured Media

John Skipper, President, ESPN & Co-Chairman, Disney Media Networks, shares his insights into how to succeed in the media business.

NYC Media Seminars

Linking economists working on media topics in the greater New York area by providing a regular forum for discussion.

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