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Media Program News

August 1, 2012

Digital is the norm in Media and Entertainment


PwC's annual Global Entertainment and Media Outlook 2012-2016 forecasts that global E&M spending is expected to rise from $1.6 trillion in 2011 to $2.1 trillion by 2016, growing at a compound annual growth rate (CAGR) of 5.7. The U.S. E&M market experienced the largest increase since 2007 with faster growth expected, growing at 5.2 CAGR reaching $597 billion in 2016, from $464 billion in 2011.

http://www.marketingvox.com/pwc-digital-the-norm-in-entertainment-media-consumers-expect-personalized-ads-051172/

Events

 

February 25, 2105

Social Media Week: "Setting or Chasing the Agenda: Who Controls the News?", hosted by Associated Press and featuring Professor Miklos Sarvary

 

March 4, 2015

New York City Media Seminar Series: Justin Rao (Microsoft)

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March 25, 2105

Mentoring breakfast with Lauren Frasca '10, Vice President of Original Programming, The Weather Channel (by invitation only)

 

Featured Media

John Skipper, President, ESPN & Co-Chairman, Disney Media Networks, shares his insights into how to succeed in the media business.

NYC Media Seminars

Linking economists working on media topics in the greater New York area by providing a regular forum for discussion.

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