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Media Program News

August 1, 2012

Digital is the norm in Media and Entertainment


PwC's annual Global Entertainment and Media Outlook 2012-2016 forecasts that global E&M spending is expected to rise from $1.6 trillion in 2011 to $2.1 trillion by 2016, growing at a compound annual growth rate (CAGR) of 5.7. The U.S. E&M market experienced the largest increase since 2007 with faster growth expected, growing at 5.2 CAGR reaching $597 billion in 2016, from $464 billion in 2011.

http://www.marketingvox.com/pwc-digital-the-norm-in-entertainment-media-consumers-expect-personalized-ads-051172/

Events

October 1, 2014

New York City Media Seminar Series: Przemyslaw Jeziorski (UC Berkeley)

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October 2, 2014

Mentoring breakfast with Stephen Richard '00, SVP, Business Development and Operations, Global Merchandising Group, National Basketball Association (by invitation only)

 

November 12, 2014

Mentoring breakfast with Chantal Restivo-Alessi '93, Chief Digital Officer, HarperCollins Publishers (by invitation only)

Featured Media

John Skipper, President, ESPN & Co-Chairman, Disney Media Networks, shares his insights into how to succeed in the media business.

NYC Media Seminars

Linking economists working on media topics in the greater New York area by providing a regular forum for discussion.

Find the next seminar >

Featured Blog

Movie Piracy & Innovation Studios have long claimed that piracy "kills" innovation, which will ultimately hurt consumers. A new paper may suggest otherwise.

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