Curriculum
Columbia Business School offers a wide variety of courses across disciplines for students committed to pursuing a career in the media industry. Courses offered in the media program offer a blend of theory and practice, with industry professionals as guest lecturers in many classes. Students may also take electives at Columbia University graduate schools including the Film School, Law School, and Journalism School.
Media courses offered in the 2012–2013 academic year are listed below. Please check the online course schedule, for the latest information.
Spring 2013
Business School
- Media & Entertainment Strategy: Analysis, Innovation, & Implementation, Seave
- The Media Industries: Public Policy & Business Strategy, Knee/Wu
- Marketing Research, Netzer
- The Management & Economics of Professional Sports, Ichniowski/Gulati
Media Electives at Columbia University Graduate Schools
- Film Marketing & Distribution (Film School), Deutchman
- Media Law from Print to Digital (Law School), Balin/Klaris
- Digital Newsroom for Non-Concentrators (Journalism School), Davis
- Making the Business of Journalism Work (Journalism School), Seave
- Managing Broadcast Newsrooms in the Digital Age (Journalism School), McCormick/Siegel
Fall 2012
Business School
- Mergers & Acquisitions in Media (Master Class), Knee
- Communications, Internet, and Media (Master Class), Noam/Atkinson/Katz/Wu
- Marketing the Arts, Culture, & Education, Millan/Plummer
- Digital Marketing: Strategy & Tactics, Kagan
- Media Marketing & Entrepreneurship, Devarajan
- Internet Wars, Grusd
- The Future of Media, Neal
Media Electives at Columbia University Graduate Schools
- The Role of the Producer (Film School), Deutchman
- Law in the Internet Society (Law School), Moglen
- Law and the Music Industry (Law School), Koenigsberg
- Law and Sports (Law School), Kheel
- Comparative Mass Media Law (Law School), Winfield
- Law, Media and Public Policy (Law School), Williams
- Cost and Effect of Digital Media Journalism (Journalism School)
- Digital Media Newsroom (Journalism School)
- Media and Economic Development (School of International & Public Affairs)
- New Media in Development Communication (School of International & Public Affairs)