Music Makers and Market Breakers
Media Program News | August 30, 2013
In a new book, Damon Phillips dives deep into the history of jazz to share often surprising lessons about how new markets rise and fall.
Smartphone Ads That Work
Media Program News | February 28, 2013
A consumer is on his smartphone, skimming the headlines and checking movie times at his local theater. A car ad appears at the top of his browser screen. Is such a small ad, coming when his attention is divided, effective?