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Marketing

Music Makers and Market Breakers

Media Program News | August 30, 2013

In a new book, Damon Phillips dives deep into the history of jazz to share often surprising lessons about how new markets rise and fall.

Topics: Marketing | Read Article

Smartphone Ads That Work

Media Program News | February 28, 2013

A consumer is on his smartphone, skimming the headlines and checking movie times at his local theater. A car ad appears at the top of his browser screen. Is such a small ad, coming when his attention is divided, effective?

Topics: Marketing | Read Article

The Networking Payoff

Media Program News | January 30, 2013

Topics: Marketing | Read Article

Events

 

April 20, 2015

Speaker: Andrew Lustgarten '07, Executive Vice President, Madison Square Garden (by invitation only)

 

April 23, 2015

Silfen Leadership Series
Speaker: David Levin, President & CEO, McGraw-Hill Education

 

April 23, 2015

TechDay NY
The largest startup fair in the country, sponsored in part by Columbia Business School.

 

May 6, 2015

Research seminar
"Social Media in China", David Stromberg, University of Stockholm

 

Featured Media

John Skipper, President, ESPN & Co-Chairman, Disney Media Networks, shares his insights into how to succeed in the media business.

NYC Media Seminars

Linking economists working on media topics in the greater New York area by providing a regular forum for discussion.

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