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Marketing

Music Makers and Market Breakers

Media Program News | August 30, 2013

In a new book, Damon Phillips dives deep into the history of jazz to share often surprising lessons about how new markets rise and fall.

Topics: Marketing | Read Article

Smartphone Ads That Work

Media Program News | February 28, 2013

A consumer is on his smartphone, skimming the headlines and checking movie times at his local theater. A car ad appears at the top of his browser screen. Is such a small ad, coming when his attention is divided, effective?

Topics: Marketing | Read Article

The Networking Payoff

Media Program News | January 30, 2013

Topics: Marketing | Read Article

Events

 

February 25, 2105

Social Media Week: "Setting or Chasing the Agenda: Who Controls the News?", hosted by Associated Press and featuring Professor Miklos Sarvary

 

March 4, 2015

New York City Media Seminar Series: Justin Rao (Microsoft)

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March 25, 2105

Mentoring breakfast with Lauren Frasca '10, Vice President of Original Programming, The Weather Channel (by invitation only)

 

Featured Media

John Skipper, President, ESPN & Co-Chairman, Disney Media Networks, shares his insights into how to succeed in the media business.

NYC Media Seminars

Linking economists working on media topics in the greater New York area by providing a regular forum for discussion.

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