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Marketing

Music Makers and Market Breakers

Media Program News | August 30, 2013

In a new book, Damon Phillips dives deep into the history of jazz to share often surprising lessons about how new markets rise and fall.

Topics: Marketing | Read Article

Smartphone Ads That Work

Media Program News | February 28, 2013

A consumer is on his smartphone, skimming the headlines and checking movie times at his local theater. A car ad appears at the top of his browser screen. Is such a small ad, coming when his attention is divided, effective?

Topics: Marketing | Read Article

The Networking Payoff

Media Program News | January 30, 2013

Topics: Marketing | Read Article

Featured Media

The Impact of Media Consumption on Television

Watch leading executives from Vimeo, BBC Worldwide North America, Machinima, and Evercore Partners discuss the impact of media consumption on the future of television content, delivery, and monetization at Columbia Business School's BRITE '15 conference.

NYC Media Seminars

Linking economists working on media topics in the greater New York area by providing a regular forum for discussion.

Find the next seminar >

NYT Book Entry

Read Knee's latest Book Entry on DealB%k:

Review: In ‘Inequality,’ a Respected Scholar Wades Into a Contentious Political Issue
The crisis of “income inequality” has become a cause célèbre...

Miklos on Media

Read Sarvary's latest post:

Blocking ads
Ad blocking can become a real problem for the media industry. Ironically, I don't think it'll really affect the big advertisers...