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Marketing

Music Makers and Market Breakers

Media Program News | August 30, 2013

In a new book, Damon Phillips dives deep into the history of jazz to share often surprising lessons about how new markets rise and fall.

Topics: Marketing | Read Article

Smartphone Ads That Work

Media Program News | February 28, 2013

A consumer is on his smartphone, skimming the headlines and checking movie times at his local theater. A car ad appears at the top of his browser screen. Is such a small ad, coming when his attention is divided, effective?

Topics: Marketing | Read Article

The Networking Payoff

Media Program News | January 30, 2013

Topics: Marketing | Read Article

Events

October 27, 2014

Mentoring breakfast with Stephen Richard '00, SVP, Business Development and Operations, Global Merchandising Group, National Basketball Association (by invitation only)

 

November 5, 2014

New York City Media Seminar Series: Nicholas Economides (NYU)

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November 6, 2014

Chet Kanojia, CEO, Aereo (by invitation only)

 

November 10, 2014

Doug Holloway '78, President – Multichannel Distribution, ION Media (by invitation only)

 

November 12, 2014

Mentoring breakfast with Chantal Restivo-Alessi '93, Chief Digital Officer, HarperCollins Publishers (by invitation only)

Featured Media

John Skipper, President, ESPN & Co-Chairman, Disney Media Networks, shares his insights into how to succeed in the media business.

NYC Media Seminars

Linking economists working on media topics in the greater New York area by providing a regular forum for discussion.

Find the next seminar >

Featured Blog

Movie Piracy & Innovation Studios have long claimed that piracy "kills" innovation, which will ultimately hurt consumers. A new paper may suggest otherwise.

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