Professor Jonathan Knee on Media Mergers
Jonathan Knee is interviewed by Bloomberg on Media Mergers
MMA Co-President Leerone Anolik '13 discusses life as an MBA Student
Jumpwire Media book pick of the month: "The Curse of the Mogul"
Although published in 2009, "The Curse of the Mogul: What's Wrong With the World's Leading Media Companies" remains one of the best business books we know on why leading media companies lose billions of dollars after expensive mergers and content acquisitions in their attempt to capitalize on a changing media landscape.
Why Content Isn't King?
In Jonathan Knee's article for The Atlantic, he points out that Netflix' success in a struggling media market comes from its role as an aggregator, with strong economies of scale and customer captivity.
Starting a Media Company and Want to Talk to Someone About It? Take Advantage of the Entrepreneurial Sounding Board
Starting a Media Company and Want to Talk to Someone About It? Take Advantage of the Entrepreneurial Sounding Board
Join the Student-Run Media Management Association (MMA)
Join the Student-Run Media Management Association (MMA)
Read the Latest MMA Summer e-Newsletter
Read the Latest MMA Summer e-Newsletter
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