News Archive

Research from Columbia Business School Shows that Consumers’ Social Networks Offer Companies Increased Marketing Influence

Press Release | October 26, 2016

• In the age of the social network, customer lifetime value may be an outdated metric

• A single-minded focus on gaining revenue from one customer misses the opportunity to tap into one of their most important assets: their connections

• Measuring ROI on campaigns only to targeted customers discounts what is achieved through their friends and connections

Topics: Marketing | Read Article

New Research from Columbia Business School Explains Why There Are So Few Whistle-Blowers

Press Release | October 19, 2016

Topics: Accounting, Business Economics and Public Policy, Corporate Finance, Organizations | Read Article

New Research from Columbia Business School Shows Consumer Desire for Control Impacts Their Appetite Toward New Product Adoption

Press Release | October 11, 2016

Topics: Marketing | Read Article

A New Book from Columbia Business School Professor Explains How Innovative Financing Is Tackling the World’s Most Urgent Problems

Press Release | October 05, 2016

Topics: Social Enterprise | Read Article

First-Ever Re-Orientation Event Brings Second-Years Together to Teach Leadership, Relationship Building

School News | September 30, 2016

The event featured experiential games, talks from successful alumni, and awards.

Topics: Leadership | Read Article

How Wells Fargo’s Work Culture May Have Cleared the Way for Scandal

Media Mentions | September 29, 2016 | Fast Company

Professor Shivaram Rajgopal says the operating ploy that led Wells Fargo employees to open up millions of unauthorized bank and credit card accounts to meet cross-selling targets indicates that employees learn from the kind of behavior the firm celebrates.

Topics: Leadership, Operations, Organizations | Read Article

Wells Fargo Scandal Reignites Debate about Big Bank Culture

Media Mentions | September 29, 2016 | Reuters

Professor Shivaram Rajgopal says it’s hard to move the needle in the financial services industry despite attempts to weed out bad behavior and teach positive corporate culture.

Topics: Operations, Organizations | Read Article

New Research Helps Doctors Deliver Bad News to Patients

Press Release | September 29, 2016

Topics: Healthcare | Read Article

As Millions Die, the Time to Enforce Air Pollution Standards Is Now

Media Mentions | September 28, 2016 | The Huffington Post

Research by Professor Geoffrey Heal found that to cut today’s carbon emissions by 80% by 2050 will cost $5.28 trillion.

Topics: Business Economics and Public Policy, Social Enterprise | Read Article

Why Macy's Store Closure Plans May Just Be the Tip of the Iceberg

Media Mentions | September 28, 2016 | Retail Dive

Professor Mark Cohen says Macy’s overuse of sales has killed its regular business causing many customers to decide not to pay full price for anything from the department store.

Topics: Marketing, Operations | Read Article