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News Archive

Eight Controversial Practices in the New Stock Market

Press Release | April 16, 2015

New Research from Columbia Business School Makes Recommendations on How Regulators Should Intervene—If At All

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Damon Phillips to Serve as Co-Director of Tamer Center

School News | April 14, 2015

Topics: Social Enterprise | Read Article

Summit on Sustainable Food Sets the Table for Innovation

School News | April 08, 2015

The summit drew roughly 75 attendees and featured keynoter Ethan Brown ’08, co-founder and CEO of Beyond Meat, and four food-expert panelists.

Topics: Entrepreneurship, Social Enterprise | Read Article

For Marketers, Failing to Align the Emotions of Your Ads with TV Programs May Turn off Consumers

Press Release | April 06, 2015

New research from Columbia Business School shows media-induced emotions can make consumers less likely to watch high-energy commercials

Topics: Marketing, Strategy | Read Article

Fabrizio Ferri Wins Best Paper Award From John L. Weinberg Center for Corporate Governance

School News | April 03, 2015

Topics: Leadership, Operations, Organizations | Read Article

The Investors Behind the Kraft-Heinz Merger

Media Mentions | March 25, 2015 | Marketplace Radio

Professor Donna Hitscherich weighs in on the Kraft-Heinz merger, noting that “the devil is always in the details.”

Topics: Capital Markets and Investments, Corporate Finance | Read Article

Why Hiring Creative Directors with Experience Abroad Can Lead Fashion Houses to New Creative Heights

Press Release | March 23, 2015

Columbia Business School study shows that professional experiences abroad can fuel creative innovations

Topics: Leadership, Organizations, World Business | Read Article

George W. Bush's Top Econ Adviser Says Republicans Must Move beyond Tax Cuts Alone

Media Mentions | February 27, 2015 | The Washington Post

Dean Glenn Hubbard argues that more focus should be placed on economy opportunity in order to improve America’s long-run growth prospects.

Topics: Business Economics and Public Policy, Leadership | Read Article

#ThrowbackThursday: The Big Rethink’s Data Download

Media Mentions | February 26, 2015 | The Economist

David Rogers, faculty member of Executive Education, says the CMO has to “champion the customer’s point of view.”

Topics: Leadership, Marketing | Read Article

7 Pricing Mistakes to Avoid: Data-Based Insights from Salesforce, Uber and Kraft

Media Mentions | February 26, 2015 | Forbes

Data rules the business world, but Professor Bill Duggan says it’s important to remember that data is best used to describe the past and to give you information about carefully defined future events.

Topics: Media and Technology, Strategy | Read Article