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How to Adjust Your Content Strategy for Adaptive Content Personalization

Media Mentions | October 27, 2014 | Content Marketing Institute

The article cites research from the Center for Global Brand Leadership discussing how digital “showrooming” has become a common practice among many consumers.

Topics: Marketing, Media and Technology | Read Article

So You Think You’re a Risk-Taker?

Media Mentions | October 24, 2014 | The Wall Street Journal

Professor Elke Weber notes that risk tolerance varies across activities and contexts and isn’t a “fundamental trait.”

Topics: Capital Markets and Investments, Risk Management | Read Article

What It Will Take to Change the Culture of Wall Street

Media Mentions | October 24, 2014 | Harvard Business Review

Professor Steven Mandis writes about the organizational issues of Wall Street and how to improve the regulation of big banks.

Topics: Corporate Finance, Organizations, Risk Management | Read Article

Can Art Inspire Climate Change Action? An Ice Installation Aims to Do Just That

Media Mentions | October 23, 2014 | The Guardian

Professor Elke Weber co-authors an article about how art and culture not only connects people, but can inspire them to take action against climate change.

Topics: Leadership, Social Enterprise | Read Article

Can Google Benefit From Apple Pay?

Media Mentions | October 22, 2014 | Forbes

Professor Jerry Kim discusses how Google can use the data from Apple Pay to reap rewards in its role as an advertiser and marketer.

Topics: Marketing, Media and Technology, Strategy | Read Article

A Book, Four Funds and a Flood of Cash

Media Mentions | October 22, 2014 | The New York Times

The article discusses Professor Joel Greenblatt’s book “The Little Book That Beats the Market” and how four new mutual funds use variations of his approach.

Topics: Capital Markets and Investments, Corporate Finance | Read Article

Columbia Business School to Offer “StreetWise ‘MBA’™” Program to Benefit Small Businesses in Low-Income Areas

Press Release | October 21, 2014

Columbia Business School, Interise, and Citi Partner at the “Intersection of Street Smarts and Higher Education”

Topics: Entrepreneurship, Strategy | Read Article

Profits and ‘Social Responsibility’ Are Not Incompatible

Media Mentions | October 21, 2014 | Wall Street Journal

Professor Rita McGrath says that there is “no reason that generating profits has to mean a zero-sum game.”

Topics: Organizations, Strategy | Read Article

The Quiet Art of Being a Good Listener

Media Mentions | October 20, 2014 | Financial Times

The article featuring research by Professors Joel Brockner and Daniel Ames that finds leaders’ powers of persuasion rest as much on skillful listening as on articulacy.

Topics: Leadership | Read Article

Keeping It in the Family

Media Mentions | October 20, 2014 | Slate

Hugh Patrick, director of the Center on Japanese Economy and Business, cites Japan’s well-developed agricultural economy prior to the country industrializing in the 1870s.

Topics: Business Economics and Public Policy, World Business | Read Article