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News Archive

Burger King and Warren Buffett Under Fire for Tim Hortons Deal

Media Mentions | August 26, 2014 | Los Angeles Times

Professor Robert Willens comments on Burger King’s deal with Tim Hortons, spurring questions as to whether the move was meant to dodge higher US taxes.

Topics: Corporate Finance, Strategy, World Business | Read Article

Many Homeowners Still Qualify for Mortgage Relief

Media Mentions | August 26, 2014 | NPR

Professor Chris Mayer says there’s been much improvement to the HARP program since it launched in 2009, but in the early years it cost 500,000 foreclosures that were otherwise preventable.

Topics: Business Economics and Public Policy, Real Estate | Read Article

Search Engine Keywords Can Predict Ad Clicks

Media Mentions | August 26, 2014 | Research Magazine

The article features research by Professor Kinshuk Jerath that finds consumers using more popular keyword items such as ‘car’ tend to have lower click activity than consumers using less popular terms such as ‘Corvette’.

Topics: Marketing, Media and Technology, Strategy | Read Article

A Few Fed Policy Answers from the Jackson Hole Sidelines

Media Mentions | August 25, 2014 | The Wall Street Journal

Dean Glenn Hubbard addresses the concern of slack in the US job market, specifically with the long-term unemployed.

Topics: Business Economics and Public Policy, Leadership | Read Article

The Gluten-Free Definition Has Been Standardized; Now What?

Media Mentions | August 25, 2014 | Food Navigator USA

With the FDA’s final decision on what constitutes a gluten-free food, Professor Michelle Greenwald weighs in on the implications for retailers and the market overall.

Topics: Marketing, Strategy | Read Article

How To Keep Innovators Happy? Use The 'Dandelion Principle'

Media Mentions | August 25, 2014 | Forbes

Professor Ava Seave discusses how organizations can use the Dandelion Principle to redesign the workplace for the innovation-based economy and better harness the potential of workers with differentiating skills and talents.

Topics: Leadership, Organizations, Strategy | Read Article

Organic vs. Paid Advertising? Inside the Mind of An Online Browser

Press Release | August 25, 2014

New research by Columbia Business School offers rare insights into what consumers are thinking when they land on the search engine results page

Topics: Marketing, Media and Technology | Read Article

The Hays Advantage: Stanley, Spriggs and Hubbard

Media Mentions | August 25, 2014 | Bloomberg News

Dean Glenn Hubbard comments on Federal Reserve forecasts regarding interest rates and the labor market, following the Economic Policy Symposium in Jackson Hole.

Topics: Business Economics and Public Policy, Leadership | Read Article

Columbia Business School’s Incoming Class Beats the Heat and ALS by Taking the Ice Bucket Challenge Together

School News | August 22, 2014

Incoming Columbia Business School students joined thousands of people around the country in taking the ALS Ice Bucket Challenge and engaging in a friendly rivalry with other top business schools.

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Elevator Pitch: Exubrancy’s Idea for Employee Wellness

Media Mentions | August 22, 2014 | Fox Business

Elizabeth Wilkes ’13 pitches her startup, Exubrancy, to the Risk & Reward panel of judges and potential investors.

Topics: Entrepreneurship | Read Article