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How to Adjust Your Content Strategy for Adaptive Content Personalization
Media Mentions | October 27, 2014 | Content Marketing Institute
The article cites research from the Center for Global Brand Leadership discussing how digital “showrooming” has become a common practice among many consumers.
So You Think You’re a Risk-Taker?
Media Mentions | October 24, 2014 | The Wall Street Journal
Professor Elke Weber notes that risk tolerance varies across activities and contexts and isn’t a “fundamental trait.”
What It Will Take to Change the Culture of Wall Street
Media Mentions | October 24, 2014 | Harvard Business Review
Professor Steven Mandis writes about the organizational issues of Wall Street and how to improve the regulation of big banks.
Can Art Inspire Climate Change Action? An Ice Installation Aims to Do Just That
Media Mentions | October 23, 2014 | The Guardian
Professor Elke Weber co-authors an article about how art and culture not only connects people, but can inspire them to take action against climate change.
Can Google Benefit From Apple Pay?
Media Mentions | October 22, 2014 | Forbes
Professor Jerry Kim discusses how Google can use the data from Apple Pay to reap rewards in its role as an advertiser and marketer.
A Book, Four Funds and a Flood of Cash
Media Mentions | October 22, 2014 | The New York Times
The article discusses Professor Joel Greenblatt’s book “The Little Book That Beats the Market” and how four new mutual funds use variations of his approach.
Columbia Business School to Offer “StreetWise ‘MBA’™” Program to Benefit Small Businesses in Low-Income Areas
Press Release | October 21, 2014
Columbia Business School, Interise, and Citi Partner at the “Intersection of Street Smarts and Higher Education”
Profits and ‘Social Responsibility’ Are Not Incompatible
Media Mentions | October 21, 2014 | Wall Street Journal
Professor Rita McGrath says that there is “no reason that generating profits has to mean a zero-sum game.”
The Quiet Art of Being a Good Listener
Media Mentions | October 20, 2014 | Financial Times
The article featuring research by Professors Joel Brockner and Daniel Ames that finds leaders’ powers of persuasion rest as much on skillful listening as on articulacy.
Keeping It in the Family
Media Mentions | October 20, 2014 | Slate
Hugh Patrick, director of the Center on Japanese Economy and Business, cites Japan’s well-developed agricultural economy prior to the country industrializing in the 1870s.