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Burger King and Warren Buffett Under Fire for Tim Hortons Deal
Media Mentions | August 26, 2014 | Los Angeles Times
Professor Robert Willens comments on Burger King’s deal with Tim Hortons, spurring questions as to whether the move was meant to dodge higher US taxes.
Many Homeowners Still Qualify for Mortgage Relief
Media Mentions | August 26, 2014 | NPR
Professor Chris Mayer says there’s been much improvement to the HARP program since it launched in 2009, but in the early years it cost 500,000 foreclosures that were otherwise preventable.
Search Engine Keywords Can Predict Ad Clicks
Media Mentions | August 26, 2014 | Research Magazine
The article features research by Professor Kinshuk Jerath that finds consumers using more popular keyword items such as ‘car’ tend to have lower click activity than consumers using less popular terms such as ‘Corvette’.
A Few Fed Policy Answers from the Jackson Hole Sidelines
Media Mentions | August 25, 2014 | The Wall Street Journal
Dean Glenn Hubbard addresses the concern of slack in the US job market, specifically with the long-term unemployed.
The Gluten-Free Definition Has Been Standardized; Now What?
Media Mentions | August 25, 2014 | Food Navigator USA
With the FDA’s final decision on what constitutes a gluten-free food, Professor Michelle Greenwald weighs in on the implications for retailers and the market overall.
How To Keep Innovators Happy? Use The 'Dandelion Principle'
Media Mentions | August 25, 2014 | Forbes
Professor Ava Seave discusses how organizations can use the Dandelion Principle to redesign the workplace for the innovation-based economy and better harness the potential of workers with differentiating skills and talents.
Organic vs. Paid Advertising? Inside the Mind of An Online Browser
Press Release | August 25, 2014
New research by Columbia Business School offers rare insights into what consumers are thinking when they land on the search engine results page
The Hays Advantage: Stanley, Spriggs and Hubbard
Media Mentions | August 25, 2014 | Bloomberg News
Dean Glenn Hubbard comments on Federal Reserve forecasts regarding interest rates and the labor market, following the Economic Policy Symposium in Jackson Hole.
Columbia Business School’s Incoming Class Beats the Heat and ALS by Taking the Ice Bucket Challenge Together
School News | August 22, 2014
Incoming Columbia Business School students joined thousands of people around the country in taking the ALS Ice Bucket Challenge and engaging in a friendly rivalry with other top business schools.
Elevator Pitch: Exubrancy’s Idea for Employee Wellness
Media Mentions | August 22, 2014 | Fox Business
Elizabeth Wilkes ’13 pitches her startup, Exubrancy, to the Risk & Reward panel of judges and potential investors.