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March 8, 2012

Eric Johnson Receives Scientific Achievement Award

The Society of Consumer Psychology has recognized Professor Eric Johnson with the Distinguished Scientific Achievement Award.


The Society of Consumer Psychology has recognized Professor Eric Johnson with the Distinguished Scientific Achievement Award.

The award recognizes outstanding lifelong research contributions to the field of consumer psychology. Johnson is the Norman Eig Professor of Business in the Marketing Division at Columbia Business School. He was chosen for the award for his work on adaptive decision-making, e-commerce, the effects of loss aversion, and the development of query theory.

Johnson is one of the most cited and influential researchers in consumer psychology. His work has been referenced in the New York Times, the Wall Street Journal, Readers Digest, National Public Radio's Morning Edition, Marketplace, and the CBS Evening News, among other major media outlets. He is the coauthor of two books: Decision Research: A Field Guide (Sage Publications) and The Adaptive Decision Maker (Cambridge University Press). Johnson joined the School in 1999 and serves as co-director of the Center for Decision Sciences at Columbia Business School.