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October 4, 2006

Lehmann Wins Berry-AMA Book Prize

Don Lehmann, the George E. Warren Professor of Business in the Marketing Division, was awarded the 2006 Berry-AMA Book Prize by the American Marketing Association Foundation.

Topics: Marketing

Don Lehmann, the George E. Warren Professor of Business in the Marketing Division, was awarded the 2006 Berry-AMA Book Prize by the American Marketing Association Foundation.

The prize recognizes exceptional books that have had a significant impact on marketing and related fields. Lehmann and coauthor Sunil Gupta, now a professor at Harvard Business School (after more than 15 years at Columbia), were honored for Managing Customers as Investments: The Strategic Value of Customers in the Long Run (Wharton School Publishing, 2005).

The founding editor of Marketing Letters and a member of the editorial boards of several academic journals, Lehmann has published more than 100 articles and books. His research focuses on choice and decision making, the adoption of innovation and new product development, and the management and valuation of marketing assets. He is a past president of the Association for Consumer Research and a trustee and former executive director of the Marketing Science Institute.

Last week, the Association for Consumer Research named Lehmann an ACR fellow for his “significant impact on scholarly work in consumer behavior.” Founded in 1969, the ACR advances consumer research and facilitates the exchange of scholarly information among members of academia, industry and government worldwide.