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Media Mentions

EMBA Alumni Profile: Sharif Fakhr, Columbia Business School

Media Mentions | May 29, 2015 | TopMBA

Sharif Fakhr ’15 shares his experience in the executive MBA program.

Topics: Leadership | Read Article

F. A. O. Schwarz Didn’t Have to Die

Media Mentions | May 28, 2015 | Fortune

Professor Rita McGrath authors op-ed asserting FAO Schwartz held on too long to a losing business model and should have developed revenue streams around providing a truly magical experience like its neighbors American Girl Place and Build-A-Bear.

Topics: Leadership, Marketing, Strategy | Read Article

Columbia Business School Admissions Director Provides Insight into 2015-16 Essays

Media Mentions | May 27, 2015 | Clear Admit

Amanda Carlson, assistant dean of admissions, discusses the subtle changes to the essay component and offers guidance to applicants preparing to embark upon the application process.

Topics: Organizations | Read Article

Taco Bell, Pizza Hut Eliminate Artificial Ingredients

Media Mentions | May 26, 2015 | USA Today

Professor Michelle Greenwald says more food companies will decide to phase out the use of artificial ingredients implemented by big brands such as Taco Bell and Pizza Hut.

Topics: Healthcare, Operations | Read Article

Feeding America's Craving for All-Natural Ingredients

Media Mentions | May 25, 2015 | CBS News

Americans are more aware of their health and are looking for natural foods without artificial ingredients says Professor Michelle Greenwald and are willing to pay more for healthy alternatives.

Topics: Healthcare | Read Article

Organic Foods: Why They're so Expensive, and Who Owns Your Favorite Brands

Media Mentions | May 20, 2015 | Fortune

Professor Michelle Greenwald says bigger firms are expanding into the organic market due to the industry’s growth, even if it means hedging bets against more traditional food products.

Topics: Operations, Strategy | Read Article

Everyone's Talking about Cold Brew: Iced Coffee Startup Wandering Bear Shows Us Why

Media Mentions | May 18, 2015 | Mashable

Matt Bachmann ’15 and Ben Gordon ’15 discuss how they discovered their shared interest in iced coffee during business school and decision to start their own brew, Wandering Bear Coffee.

Topics: Entrepreneurship | Read Article

There’s a Super-Simple Trick to Getting Smarter

Media Mentions | May 18, 2015 | Time

Professor Michael Slepian weighs-in on his research that found being dressed formally improves people’s ability to engage in abstract thinking.

Topics: Leadership | Read Article

First Impressions Really Do Matter

Media Mentions | May 18, 2015 | The Boston Globe

Heidi Grant Halvorson, associate director of the Motivation Science Center, reveals techniques to learn how others view us and how to change those perceptions featured in her book “No One Understands You and What to Do About It.”

Topics: Strategy | Read Article

New Market Entrants Create Competition for Business Schools

Media Mentions | May 17, 2015 | The Financial Times

Mike Malefakis, associate dean for executive education, talks about the impact “edtech” is having on learning.

Topics: Media and Technology | Read Article