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Media Mentions

How Pros Think Yahoo Should Spend Its Alibaba Cash

Media Mentions | August 29, 2014 | CNBC

Professor Kinshuk Jerath says in order for Yahoo to make a comeback, the company should invest some of its Alibaba fortune in two key areas: content and mobile.

Topics: Capital Markets and Investments, Strategy | Read Article

For 'Freemium' Companies, What Are Non-Paying Consumers' Real Value?

Media Mentions | August 28, 2014 | Forbes

Professor Ava Seave examines how companies can create value by distributing their products using the freemium model.

Topics: Marketing, Strategy | Read Article

A Tipping Point for Too Much Talent

Media Mentions | August 27, 2014 | The New York Times

Research by Professor Adam Galinsky finds that too many star players can actually hurt a team’s success.

Topics: Leadership | Read Article

Fed Rates to Rise ‘Faster Than Markets Think’

Media Mentions | August 27, 2014 | Bloomberg TV

Dean Glenn Hubbard discusses the Fed’s role in the economic recovery, from the labor market to interest rates.

Topics: Business Economics and Public Policy, Leadership | Read Article

Burger King and Warren Buffett Under Fire for Tim Hortons Deal

Media Mentions | August 26, 2014 | Los Angeles Times

Professor Robert Willens comments on Burger King’s deal with Tim Hortons, spurring questions as to whether the move was meant to dodge higher US taxes.

Topics: Corporate Finance, Strategy, World Business | Read Article

Many Homeowners Still Qualify for Mortgage Relief

Media Mentions | August 26, 2014 | NPR

Professor Chris Mayer says there’s been much improvement to the HARP program since it launched in 2009, but in the early years it cost 500,000 foreclosures that were otherwise preventable.

Topics: Business Economics and Public Policy, Real Estate | Read Article

Search Engine Keywords Can Predict Ad Clicks

Media Mentions | August 26, 2014 | Research Magazine

The article features research by Professor Kinshuk Jerath that finds consumers using more popular keyword items such as ‘car’ tend to have lower click activity than consumers using less popular terms such as ‘Corvette’.

Topics: Marketing, Media and Technology, Strategy | Read Article

A Few Fed Policy Answers from the Jackson Hole Sidelines

Media Mentions | August 25, 2014 | The Wall Street Journal

Dean Glenn Hubbard addresses the concern of slack in the US job market, specifically with the long-term unemployed.

Topics: Business Economics and Public Policy, Leadership | Read Article

The Gluten-Free Definition Has Been Standardized; Now What?

Media Mentions | August 25, 2014 | Food Navigator USA

With the FDA’s final decision on what constitutes a gluten-free food, Professor Michelle Greenwald weighs in on the implications for retailers and the market overall.

Topics: Marketing, Strategy | Read Article

How To Keep Innovators Happy? Use The 'Dandelion Principle'

Media Mentions | August 25, 2014 | Forbes

Professor Ava Seave discusses how organizations can use the Dandelion Principle to redesign the workplace for the innovation-based economy and better harness the potential of workers with differentiating skills and talents.

Topics: Leadership, Organizations, Strategy | Read Article