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#ThrowbackThursday: The Big Rethink’s Data Download

Media Mentions | February 26, 2015 | The Economist

David Rogers, faculty member of Executive Education, says the CMO has to “champion the customer’s point of view.”

Topics: Leadership, Marketing | Read Article

McDonald's Tried to Say the McBurrito Would Replace Mexico's National Dish and Chaos Ensued

Media Mentions | February 03, 2015 | Business Insider

McDonald's is losing market share in the US and Professor Michelle Greenwald says the company hasn't done enough to appeal to the growing Hispanic population.

Topics: Leadership, Marketing, Strategy | Read Article

A Nation in Agreement: Nationwide's Ad Was a Buzzkill

Media Mentions | February 02, 2015 | Marketplace Radio

Professor David Rogers comments on Nationwide's ill-received Super Bowl ad.  

Topics: Marketing | Read Article

New McDonald's CEO Has Work Cut out in Changing Times

Media Mentions | January 30, 2015 | Fox Business

Professor Michelle Greenwald comments on McDonald’s new CEO, challenges the company is facing, and what it can learn from Chipotle’s success.

Topics: Leadership, Marketing, Strategy | Read Article

Moving Customers from Freemium to Premium: The Art of Monetizing Virtual Products

Media Mentions | January 21, 2015 | Forbes

Bernhard Niesner, CEO & co–founder of busuu.com, shares with Professor Ava Seave how the company finds customers and their strategy to convert registered members to paid users.

Topics: Marketing, Media and Technology, Strategy | Read Article

Profit Pressure Hits Best Buy

Media Mentions | January 15, 2015 | PBS Nightly Business Report

Professor Mark Cohen argues that deflationary pricing is a costly trend for retailers.

Topics: Marketing, Strategy | Read Article

A T-Shirt a Month Equals a Journey to America’s Diviest Haunts

Media Mentions | December 19, 2014 | Newsweek

Professor Michelle Greenwald discusses the popularity of the sample subscription box and service industry which she terms “adventure shopping.”

Topics: Marketing | Read Article

Students Suggest Ways for Lalique to Grow

Media Mentions | December 12, 2014 | Home Furnishing News

Columbia MBAs and Parsons design students propose plans for Lalique’s expansion into home interiors to company executives as part of a semester-long Master Class.

Topics: Marketing, Strategy | Read Article

Educating Luxury World's NextGen

Media Mentions | December 11, 2014 | Women’s Wear Daily

Professor Ketty Maisonrouge comments on the School’s innovative Master Class with Parsons, bringing creative and business minds together to work on real-world projects for the world’s leading luxury brands.

Topics: Marketing, Strategy | Read Article

Making Climate Change Matter To Americans: Comprehensive Guide to Effective Climate Change Communication

Media Mentions | December 11, 2014 | Reuters

Professor Elke Weber, co-director of the University’s Center for Research on Environmental Decisions (CRED), comments on its recent release of a guide on ten principles for climate change communication based on research that is effective.

Topics: Marketing, Social Enterprise, Strategy | Read Article