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Marketing

Radio Broadcasters See Uptick in Ad Revenue on Location-Based Targeting

Media Mentions | July 23, 2015 | Mobile Marketer

Professor Miklos Sarvary’s research finds that customers who visit the same locations at the same time have similar purchase preferences. He adds that marketers can enhance their advertising strategy by tapping into the history of consumer’s locations. 

Topics: Marketing, Media and Technology | Read Article

Why Marketers Should Care about Taste, Touch and Smell

Press Release | July 20, 2015

New research from Columbia Business School shows how the order of sensory cues can influence consumer choice

Topics: Marketing, Strategy | Read Article

Last Chapter Arrives for New York Toy Story FAO Schwarz

Media Mentions | July 18, 2015 | The Telegraph

Professor Rita McGrath observes that although scores of children enjoyed being inside the iconic store, FAO Schwarz failed to monetize it.

Topics: Marketing, Operations, Strategy | Read Article

Are You a Head Person or a Heart Person?

Media Mentions | July 16, 2015 | New York Magazine

Professor Adam Galinsky’s research addresses the question of whether your sense of self is located in your heart or in your brain. Where you locate your “self” might influence your aptitude for different occupations; it could influence the kind of marketing that moves you.

Topics: Leadership, Marketing | Read Article

In Strategy Switch, Online Language Learning Leader Ties up with McGraw-Hill Education

Media Mentions | July 15, 2015 | Forbes

Professor Ava Seave explores why McGraw-Hill Education made an equity investment and formed an exclusive marketing arrangement with busuu.com and what it will mean for both companies.

Topics: Marketing, Strategy | Read Article

Post-MBA Careers in Luxury: Courting a New Generation of Shoppers

Media Mentions | July 13, 2015 | Find MBA

The new generation of shopper values status, sustainability, comfort, and above all social media, says Professor Ketty Maisonrouge.

Topics: Marketing | Read Article

MBA Jobs Clinic: Live Q&A

Media Mentions | July 02, 2015 | The Financial Times

Bruce Lloyd, senior director of employer relations, career management center, joined an expert panel for a live Q&A on careers.

Topics: Marketing, Organizations | Read Article

How to Make Online Dating Work

Media Mentions | June 14, 2015 | The New York Times

Research by Professor Sheena Iyengar compares shopper buying habits to online dating when given many options.

Topics: Marketing, Media and Technology | Read Article

This Is Michelle Phan's Plan to Create the next Generation of YouTube Stars

Media Mentions | June 01, 2015 | Fortune

Professor Bob Dorf says that there is no question that viral marketing can work as Michelle Phan’s YouTube success illustrates, but can it work predictably, and does it provide a sustainable advantage?

Topics: Marketing, Media and Technology | Read Article

F. A. O. Schwarz Didn’t Have to Die

Media Mentions | May 28, 2015 | Fortune

Professor Rita McGrath authors op-ed asserting FAO Schwartz held on too long to a losing business model and should have developed revenue streams around providing a truly magical experience like its neighbors American Girl Place and Build-A-Bear.

Topics: Leadership, Marketing, Strategy | Read Article