You are here


The New Black Friday Means Lines but Less Frenzy at Kmart, Sears

Media Mentions | November 28, 2014 | The Huffington Post

Professor Mark Cohen says Black Friday and the window of hyper-promotion is “really a race to the bottom for all retailers participating.”

Topics: Marketing | Read Article

Will Calorie Counts on Menus Really Work? Why Obama's Move Won't Turn Most of Us into Biggest Losers

Media Mentions | November 25, 2014 | New York Daily News

Research by Professor Donald Lehmann suggests that simply putting the calorie counts next to all items as opposed to sectioning off the low–calorie options on a menu could lead to healthier choices by consumers.

Topics: Marketing, Strategy | Read Article

The Term ‘Black Friday’ Has Lost All Meaning

Media Mentions | November 21, 2014 | The Huffington Post

Professor Mark Cohen says the frenzy around Black Friday is “completely unwarranted” as shoppers may actually get better deals closer to Christmas.

Topics: Marketing | Read Article

Beauty on Demand, from Your Smartphone

Media Mentions | November 17, 2014 | CBS News

Professor Michelle Greenwald comments on the newest trend in the beauty industry: apps that send hair stylists and makeup artists straight to your office or home.

Topics: Marketing, Media and Technology | Read Article

Can China Teach the World to Shop on Singles Day?

Media Mentions | November 12, 2014 | Bloomberg Businessweek

David Rogers comments on the rarity of non-US involvement in “Singles Day,” the biggest online shopping holiday in the world—more than four times larger than America’s Cyber Monday.

Topics: Marketing, World Business | Read Article

How Alibaba Made Billions from 'Singles Day'

Media Mentions | November 11, 2014 | ABC News

Professor Kinshuk Jerath believes the US market is ripe for “Singles Day” as it celebrates one’s relationship status in a tongue-in-cheek way.

Topics: Marketing, World Business | Read Article

Consumer Cash Flow

Media Mentions | October 27, 2014 | CNBC

Professor Mark Cohen appears on CNBC, commenting on the “two-edge sword” facing retailers this holiday season.

Topics: Marketing | Read Article

How to Adjust Your Content Strategy for Adaptive Content Personalization

Media Mentions | October 27, 2014 | Content Marketing Institute

The article cites research from the Center for Global Brand Leadership discussing how digital “showrooming” has become a common practice among many consumers.

Topics: Marketing, Media and Technology | Read Article

Can Google Benefit From Apple Pay?

Media Mentions | October 22, 2014 | Forbes

Professor Jerry Kim discusses how Google can use the data from Apple Pay to reap rewards in its role as an advertiser and marketer.

Topics: Marketing, Media and Technology, Strategy | Read Article

Selling Direct-to-Consumers Will Give HBO More Pricing Power, Not Less

Media Mentions | October 18, 2014 | Forbes

Professor Ava Seave say that if cable operators don’t pay for exclusivity, HBO, CBS, and other channels will market directly to consumers more aggressively.

Topics: Marketing, Media and Technology | Read Article