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Customer Retention Efforts Can Often Backfire
Media Mentions | April 29, 2015 | MediaPost.com
Research by Professor Eva Ascarza found contacting customers with proactive retention campaigns can have the opposite effect and encourage customers to switch companies.
WHEN IT COMES TO RETAINING YOUR CUSTOMERS, SOMETIMES IT’S BEST TO LEAVE THEM ALONE
Press Release | April 28, 2015
New research from Columbia Business School shows that offering customers a chance to switch to better plans may not always be the right customer-retention strategy
9 Ways to Make More Money at Work
Media Mentions | April 28, 2015 | Money
Research by Professors Daniel Ames and Malia Mason shows providing a range instead of a single figure during salary negotiations garners better results.
Columbia University Business Class Gets Celebrity Insight
Media Mentions | April 12, 2015 | New York Post
Entertainment executive John Sykes, actress Drew Barrymore, news executive Jeff Zucker and filmmaker Ed Burns are cited as guest speakers in Professor Jarrod Moses’s marketing class.
High-Energy Ads May Work against You
Media Mentions | April 07, 2015 | MediaPost.com
Research by Professor Keith Wilcox found high-energy ads less engaging when consumers have just watched an emotional drama.
For Marketers, Failing to Align the Emotions of Your Ads with TV Programs May Turn off Consumers
Press Release | April 06, 2015
New research from Columbia Business School shows media-induced emotions can make consumers less likely to watch high-energy commercials
Columbia Business School Luxury Conference Explores Technology’s Impact on Service
Media Mentions | March 23, 2015 | Luxury Daily
Cem Yilmaz ’15, co-organizer, discusses the ninth annual Retail and Luxury Goods Conference.
Smartwatch Pushes Apple Into High-End Fashion
Media Mentions | March 08, 2015 | The Wall Street Journal
Apple enters the high-end fashion industry with its luxury smart watch, but Professor Keith Wilcox questions its cost.
Tinder Gets Serious About Dating
Media Mentions | March 03, 2015 | Marketplace Radio
Viewed as a free dating service game by some users, once the game starts to cost, it now starts to be more like a serious dating site and less like something you do for fun say, Professor Rita McGrath.
#ThrowbackThursday: The Big Rethink’s Data Download
Media Mentions | February 26, 2015 | The Economist
David Rogers, faculty member of Executive Education, says the CMO has to “champion the customer’s point of view.”
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