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#ThrowbackThursday: The Big Rethink’s Data Download
Media Mentions | February 26, 2015 | The Economist
David Rogers, faculty member of Executive Education, says the CMO has to “champion the customer’s point of view.”
McDonald's Tried to Say the McBurrito Would Replace Mexico's National Dish and Chaos Ensued
Media Mentions | February 03, 2015 | Business Insider
McDonald's is losing market share in the US and Professor Michelle Greenwald says the company hasn't done enough to appeal to the growing Hispanic population.
A Nation in Agreement: Nationwide's Ad Was a Buzzkill
Media Mentions | February 02, 2015 | Marketplace Radio
Professor David Rogers comments on Nationwide's ill-received Super Bowl ad.
New McDonald's CEO Has Work Cut out in Changing Times
Media Mentions | January 30, 2015 | Fox Business
Professor Michelle Greenwald comments on McDonald’s new CEO, challenges the company is facing, and what it can learn from Chipotle’s success.
Moving Customers from Freemium to Premium: The Art of Monetizing Virtual Products
Media Mentions | January 21, 2015 | Forbes
Bernhard Niesner, CEO & co–founder of busuu.com, shares with Professor Ava Seave how the company finds customers and their strategy to convert registered members to paid users.
Profit Pressure Hits Best Buy
Media Mentions | January 15, 2015 | PBS Nightly Business Report
Professor Mark Cohen argues that deflationary pricing is a costly trend for retailers.
A T-Shirt a Month Equals a Journey to America’s Diviest Haunts
Media Mentions | December 19, 2014 | Newsweek
Professor Michelle Greenwald discusses the popularity of the sample subscription box and service industry which she terms “adventure shopping.”
Students Suggest Ways for Lalique to Grow
Media Mentions | December 12, 2014 | Home Furnishing News
Columbia MBAs and Parsons design students propose plans for Lalique’s expansion into home interiors to company executives as part of a semester-long Master Class.
Educating Luxury World's NextGen
Media Mentions | December 11, 2014 | Women’s Wear Daily
Professor Ketty Maisonrouge comments on the School’s innovative Master Class with Parsons, bringing creative and business minds together to work on real-world projects for the world’s leading luxury brands.
Making Climate Change Matter To Americans: Comprehensive Guide to Effective Climate Change Communication
Media Mentions | December 11, 2014 | Reuters
Professor Elke Weber, co-director of the University’s Center for Research on Environmental Decisions (CRED), comments on its recent release of a guide on ten principles for climate change communication based on research that is effective.
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