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For Marketers, Failing to Align the Emotions of Your Ads with TV Programs May Turn off Consumers
Press Release | April 06, 2015
New research from Columbia Business School shows media-induced emotions can make consumers less likely to watch high-energy commercials
Tinder Gets Serious About Dating
Media Mentions | March 03, 2015 | Marketplace Radio
Viewed as a free dating service game by some users, once the game starts to cost, it now starts to be more like a serious dating site and less like something you do for fun say, Professor Rita McGrath.
#ThrowbackThursday: The Big Rethink’s Data Download
Media Mentions | February 26, 2015 | The Economist
David Rogers, faculty member of Executive Education, says the CMO has to “champion the customer’s point of view.”
McDonald's Tried to Say the McBurrito Would Replace Mexico's National Dish and Chaos Ensued
Media Mentions | February 03, 2015 | Business Insider
McDonald's is losing market share in the US and Professor Michelle Greenwald says the company hasn't done enough to appeal to the growing Hispanic population.
A Nation in Agreement: Nationwide's Ad Was a Buzzkill
Media Mentions | February 02, 2015 | Marketplace Radio
Professor David Rogers comments on Nationwide's ill-received Super Bowl ad.
New McDonald's CEO Has Work Cut out in Changing Times
Media Mentions | January 30, 2015 | Fox Business
Professor Michelle Greenwald comments on McDonald’s new CEO, challenges the company is facing, and what it can learn from Chipotle’s success.
Moving Customers from Freemium to Premium: The Art of Monetizing Virtual Products
Media Mentions | January 21, 2015 | Forbes
Bernhard Niesner, CEO & co–founder of busuu.com, shares with Professor Ava Seave how the company finds customers and their strategy to convert registered members to paid users.
Profit Pressure Hits Best Buy
Media Mentions | January 15, 2015 | PBS Nightly Business Report
Professor Mark Cohen argues that deflationary pricing is a costly trend for retailers.
A T-Shirt a Month Equals a Journey to America’s Diviest Haunts
Media Mentions | December 19, 2014 | Newsweek
Professor Michelle Greenwald discusses the popularity of the sample subscription box and service industry which she terms “adventure shopping.”
Students Suggest Ways for Lalique to Grow
Media Mentions | December 12, 2014 | Home Furnishing News
Columbia MBAs and Parsons design students propose plans for Lalique’s expansion into home interiors to company executives as part of a semester-long Master Class.
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