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Why Marketers Should Care about Taste, Touch and Smell
Press Release | July 20, 2015
New research from Columbia Business School shows how the order of sensory cues can influence consumer choice
How to Make Online Dating Work
Media Mentions | June 14, 2015 | The New York Times
Research by Professor Sheena Iyengar compares shopper buying habits to online dating when given many options.
This Is Michelle Phan's Plan to Create the next Generation of YouTube Stars
Media Mentions | June 01, 2015 | Fortune
Professor Bob Dorf says that there is no question that viral marketing can work as Michelle Phan’s YouTube success illustrates, but can it work predictably, and does it provide a sustainable advantage?
F. A. O. Schwarz Didn’t Have to Die
Media Mentions | May 28, 2015 | Fortune
Professor Rita McGrath authors op-ed asserting FAO Schwartz held on too long to a losing business model and should have developed revenue streams around providing a truly magical experience like its neighbors American Girl Place and Build-A-Bear.
Why Engagement Is the Key to Turning Customers into Promoters
Media Mentions | May 16, 2015 | Forbes
Professor Bernd Schmitt is cited as a speaker at CX week sharing thought leadership on creating customer “experience.”
The Ideal of Luxury
Media Mentions | May 13, 2015 | The New York Times
Professor Ketty Maisonrouge says the private experience and one-on-one exclusivity resonates most for high net worth individuals.
Customer Retention Efforts Can Often Backfire
Media Mentions | April 29, 2015 | MediaPost.com
Research by Professor Eva Ascarza found contacting customers with proactive retention campaigns can have the opposite effect and encourage customers to switch companies.
WHEN IT COMES TO RETAINING YOUR CUSTOMERS, SOMETIMES IT’S BEST TO LEAVE THEM ALONE
Press Release | April 28, 2015
New research from Columbia Business School shows that offering customers a chance to switch to better plans may not always be the right customer-retention strategy
9 Ways to Make More Money at Work
Media Mentions | April 28, 2015 | Money
Research by Professors Daniel Ames and Malia Mason shows providing a range instead of a single figure during salary negotiations garners better results.
Columbia University Business Class Gets Celebrity Insight
Media Mentions | April 12, 2015 | New York Post
Entertainment executive John Sykes, actress Drew Barrymore, news executive Jeff Zucker and filmmaker Ed Burns are cited as guest speakers in Professor Jarrod Moses’s marketing class.
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