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New McDonald's CEO Has Work Cut out in Changing Times

Media Mentions | January 30, 2015 | Fox Business

Professor Michelle Greenwald comments on McDonald’s new CEO, challenges the company is facing, and what it can learn from Chipotle’s success.

Topics: Leadership, Marketing, Strategy | Read Article

Moving Customers from Freemium to Premium: The Art of Monetizing Virtual Products

Media Mentions | January 21, 2015 | Forbes

Bernhard Niesner, CEO & co–founder of busuu.com, shares with Professor Ava Seave how the company finds customers and their strategy to convert registered members to paid users.

Topics: Marketing, Media and Technology, Strategy | Read Article

Profit Pressure Hits Best Buy

Media Mentions | January 15, 2015 | PBS Nightly Business Report

Professor Mark Cohen argues that deflationary pricing is a costly trend for retailers.

Topics: Marketing, Strategy | Read Article

A T-Shirt a Month Equals a Journey to America’s Diviest Haunts

Media Mentions | December 19, 2014 | Newsweek

Professor Michelle Greenwald discusses the popularity of the sample subscription box and service industry which she terms “adventure shopping.”

Topics: Marketing | Read Article

Students Suggest Ways for Lalique to Grow

Media Mentions | December 12, 2014 | Home Furnishing News

Columbia MBAs and Parsons design students propose plans for Lalique’s expansion into home interiors to company executives as part of a semester-long Master Class.

Topics: Marketing, Strategy | Read Article

Educating Luxury World's NextGen

Media Mentions | December 11, 2014 | Women’s Wear Daily

Professor Ketty Maisonrouge comments on the School’s innovative Master Class with Parsons, bringing creative and business minds together to work on real-world projects for the world’s leading luxury brands.

Topics: Marketing, Strategy | Read Article

Making Climate Change Matter To Americans: Comprehensive Guide to Effective Climate Change Communication

Media Mentions | December 11, 2014 | Reuters

Professor Elke Weber, co-director of the University’s Center for Research on Environmental Decisions (CRED), comments on its recent release of a guide on ten principles for climate change communication based on research that is effective.

Topics: Marketing, Social Enterprise, Strategy | Read Article

Lessons from Rock 'N Roll: Innovative Pricing and Distribution

Media Mentions | December 02, 2014 | Forbes

Professor Ava Seave discusses pricing innovation used by rock band, Radiohead for album sales.

Topics: Marketing | Read Article

The New Black Friday Means Lines but Less Frenzy at Kmart, Sears

Media Mentions | November 28, 2014 | The Huffington Post

Professor Mark Cohen says Black Friday and the window of hyper-promotion is “really a race to the bottom for all retailers participating.”

Topics: Marketing | Read Article

Will Calorie Counts on Menus Really Work? Why Obama's Move Won't Turn Most of Us into Biggest Losers

Media Mentions | November 25, 2014 | New York Daily News

Research by Professor Donald Lehmann suggests that simply putting the calorie counts next to all items as opposed to sectioning off the low–calorie options on a menu could lead to healthier choices by consumers.

Topics: Marketing, Strategy | Read Article