Marketing

Is ‘Tronc’ the Worst Corporate Brand Name Name Ever?

Media Mentions | June 06, 2016 | Deadline

Matt Quint, director of the Center on Global Brand Leadership, calls Los Angeles Times parent Tribune Publishing’s decision to rebrand itself Tronc, short for “Tribune online content” laughable, but not a marketing disaster. 

Topics: Leadership, Marketing | Read Article

Uber-Didi Global Duel Intensifies as Each Raises Billions

Media Mentions | June 02, 2016 | Bloomberg News

As global completion between Uber and Didi intensifies, Professor Evan Rawley says Uber wants to saturate the market in cities with their own cars.

Topics: Marketing, Media and Technology | Read Article

This NYC Startup Addresses the Most Basic Aspect of This and You’re Probably Doing It Wrong

Media Mentions | May 12, 2016 | AlleyWatch

Pau Sabria ‘10, co-founder of Olapic, a visual marketing platform that allows access to media content as well as feedback on how well organizations are targeting, is featured in a Q&A.

Topics: Entrepreneurship, Marketing, Media and Technology | Read Article

Why 'Thirsty' Brand Tweets about Dead Celebrities Won't Go Away

Media Mentions | April 27, 2016 | Bloomberg News

Brands tweeting about trending topics, including the death of a beloved celebrity, is due to its desire to capitalize on when people are paying attention to a current issue going on in the world providing them the chance to have their voice be a part of the issue, says Matthew Quint, director, The Center on Global Brand Leadership.

Topics: Marketing | Read Article

For Consumers, Data Is a Matter of Trust

Media Mentions | April 18, 2016 | Forbes

Research from the Center on Global Brand Leadership finds consumers are willing to part with their personal information, but only for a product or service they value and a brand they trust.

Topics: Marketing | Read Article

Meet the Resellers Making Thousands of Dollars off of Kylie Jenner’s Lip Kit

Media Mentions | April 15, 2016 | Mic

Professor Robert Phillips says the popularity of Kylie Jenner’s Lip Kits is due to a combination of scarcity and perception as a status item associated with a “lifestyle” celebrity, which is a rare situation.

Topics: Marketing | Read Article

Lyft Is Gaining on Uber as It Spends Big for Growth

Media Mentions | April 14, 2016 | Bloomberg News

Professor Evan Rawley says Lyft’s free spending strategy is good for the company helping it to build up substantial market share.

Topics: Marketing, Strategy | Read Article

A BRITE Look at Brands, Innovation, & Technology and Why User Experience Sucks

Media Mentions | March 18, 2016 | Brand Magazine

Topics: Marketing, Media and Technology | Read Article

Cookie Monster Makes iPhone Commercial. Are Muppets Selling Out?

Media Mentions | March 17, 2016 | The Christian Science Monitor

Topics: Marketing | Read Article

Here’s Why Craft Products Are Experiencing a Resurgence Nationwide

Media Mentions | March 14, 2016 | PR Newser

Topics: Marketing | Read Article