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Consumer Cash Flow

Media Mentions | October 27, 2014 | CNBC

Professor Mark Cohen appears on CNBC, commenting on the “two-edge sword” facing retailers this holiday season.

Topics: Marketing | Read Article

How to Adjust Your Content Strategy for Adaptive Content Personalization

Media Mentions | October 27, 2014 | Content Marketing Institute

The article cites research from the Center for Global Brand Leadership discussing how digital “showrooming” has become a common practice among many consumers.

Topics: Marketing, Media and Technology | Read Article

Can Google Benefit From Apple Pay?

Media Mentions | October 22, 2014 | Forbes

Professor Jerry Kim discusses how Google can use the data from Apple Pay to reap rewards in its role as an advertiser and marketer.

Topics: Marketing, Media and Technology, Strategy | Read Article

Selling Direct-to-Consumers Will Give HBO More Pricing Power, Not Less

Media Mentions | October 18, 2014 | Forbes

Professor Ava Seave say that if cable operators don’t pay for exclusivity, HBO, CBS, and other channels will market directly to consumers more aggressively.

Topics: Marketing, Media and Technology | Read Article

Activist Investor Starboard Urges Yahoo to Combine with AOL

Media Mentions | September 26, 2014 | Fox Business

Professor Kinshuk Jerath says Yahoo remains an “outdated concept” and, in order to reestablish itself as an Internet giant, the company must understand what it needs to specialize in and become really good at that.

Topics: Marketing, Media and Technology, Organizations | Read Article

Tangled Up in Alibaba: Why Yahoo’s Policy of Investing in Startups Has Paid Dividends

Media Mentions | September 22, 2014 | Inc.

Professor Kinshuk Jerath comments on Yahoo’s minority stake in Alibaba, noting that the Chinese e-commerce giant could potentially partner with Yahoo to enter the US retail market.

Topics: Capital Markets and Investments, Marketing, Media and Technology, Strategy | Read Article

How Does Yahoo Benefit from Alibaba’s US Strategy?

Media Mentions | September 08, 2014 | WSJ Live

David Rogers, executive director of BRITE, comments on what Alibaba’s US business strategy might look like moving forward.

Topics: Capital Markets and Investments, Marketing, Media and Technology, Strategy | Read Article

3 Tricks to Help You Snag the Best Deals Online

Media Mentions | September 08, 2014 | TIME

Professor Robert Phillips contends that dynamic and differential pricing are becoming the norm online.

Topics: Marketing, Media and Technology | Read Article

3 Ways to Achieve Marketing Mastery

Media Mentions | September 05, 2014 | New York Business Journal

Professor Noel Capon offers three tips for honing your marketing skill, drawing on insights from his new book, Managing Marketing in the 21st Century.

Topics: Marketing, Strategy | Read Article

Where Have All the Shoppers Gone?

Media Mentions | September 03, 2014 | Fortune

Professor Mark Cohen, director of the School’s Retail Studies Program, comments on reasons for the decline in traditional retail sales across the country.

Topics: Marketing, Strategy | Read Article