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Google's Big Time Alpha-Bet
Media Mentions | August 12, 2015 | U.S. News & World Report
Examining Google’s restructuring and name change to Alphabet, Professor Rita McGrath contends that finding good company names is very tricky.
Radio Broadcasters See Uptick in Ad Revenue on Location-Based Targeting
Media Mentions | July 23, 2015 | Mobile Marketer
Professor Miklos Sarvary’s research finds that customers who visit the same locations at the same time have similar purchase preferences. He adds that marketers can enhance their advertising strategy by tapping into the history of consumer’s locations.
Why Marketers Should Care about Taste, Touch and Smell
Press Release | July 20, 2015
New research from Columbia Business School shows how the order of sensory cues can influence consumer choice
Last Chapter Arrives for New York Toy Story FAO Schwarz
Media Mentions | July 18, 2015 | The Telegraph
Professor Rita McGrath observes that although scores of children enjoyed being inside the iconic store, FAO Schwarz failed to monetize it.
Are You a Head Person or a Heart Person?
Media Mentions | July 16, 2015 | New York Magazine
Professor Adam Galinsky’s research addresses the question of whether your sense of self is located in your heart or in your brain. Where you locate your “self” might influence your aptitude for different occupations; it could influence the kind of marketing that moves you.
In Strategy Switch, Online Language Learning Leader Ties up with McGraw-Hill Education
Media Mentions | July 15, 2015 | Forbes
Professor Ava Seave explores why McGraw-Hill Education made an equity investment and formed an exclusive marketing arrangement with busuu.com and what it will mean for both companies.
Post-MBA Careers in Luxury: Courting a New Generation of Shoppers
Media Mentions | July 13, 2015 | Find MBA
The new generation of shopper values status, sustainability, comfort, and above all social media, says Professor Ketty Maisonrouge.
MBA Jobs Clinic: Live Q&A
Media Mentions | July 02, 2015 | The Financial Times
Bruce Lloyd, senior director of employer relations, career management center, joined an expert panel for a live Q&A on careers.
How to Make Online Dating Work
Media Mentions | June 14, 2015 | The New York Times
Research by Professor Sheena Iyengar compares shopper buying habits to online dating when given many options.
This Is Michelle Phan's Plan to Create the next Generation of YouTube Stars
Media Mentions | June 01, 2015 | Fortune
Professor Bob Dorf says that there is no question that viral marketing can work as Michelle Phan’s YouTube success illustrates, but can it work predictably, and does it provide a sustainable advantage?
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