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The New Black Friday Means Lines but Less Frenzy at Kmart, Sears
Media Mentions | November 28, 2014 | The Huffington Post
Professor Mark Cohen says Black Friday and the window of hyper-promotion is “really a race to the bottom for all retailers participating.”
Will Calorie Counts on Menus Really Work? Why Obama's Move Won't Turn Most of Us into Biggest Losers
Media Mentions | November 25, 2014 | New York Daily News
Research by Professor Donald Lehmann suggests that simply putting the calorie counts next to all items as opposed to sectioning off the low–calorie options on a menu could lead to healthier choices by consumers.
The Term ‘Black Friday’ Has Lost All Meaning
Media Mentions | November 21, 2014 | The Huffington Post
Professor Mark Cohen says the frenzy around Black Friday is “completely unwarranted” as shoppers may actually get better deals closer to Christmas.
Beauty on Demand, from Your Smartphone
Media Mentions | November 17, 2014 | CBS News
Professor Michelle Greenwald comments on the newest trend in the beauty industry: apps that send hair stylists and makeup artists straight to your office or home.
Can China Teach the World to Shop on Singles Day?
Media Mentions | November 12, 2014 | Bloomberg Businessweek
David Rogers comments on the rarity of non-US involvement in “Singles Day,” the biggest online shopping holiday in the world—more than four times larger than America’s Cyber Monday.
How Alibaba Made Billions from 'Singles Day'
Media Mentions | November 11, 2014 | ABC News
Professor Kinshuk Jerath believes the US market is ripe for “Singles Day” as it celebrates one’s relationship status in a tongue-in-cheek way.
Consumer Cash Flow
Media Mentions | October 27, 2014 | CNBC
Professor Mark Cohen appears on CNBC, commenting on the “two-edge sword” facing retailers this holiday season.
How to Adjust Your Content Strategy for Adaptive Content Personalization
Media Mentions | October 27, 2014 | Content Marketing Institute
The article cites research from the Center for Global Brand Leadership discussing how digital “showrooming” has become a common practice among many consumers.
Can Google Benefit From Apple Pay?
Media Mentions | October 22, 2014 | Forbes
Professor Jerry Kim discusses how Google can use the data from Apple Pay to reap rewards in its role as an advertiser and marketer.
Selling Direct-to-Consumers Will Give HBO More Pricing Power, Not Less
Media Mentions | October 18, 2014 | Forbes
Professor Ava Seave say that if cable operators don’t pay for exclusivity, HBO, CBS, and other channels will market directly to consumers more aggressively.
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