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Organic vs. Paid Advertising? Inside the Mind of An Online Browser
Press Release | August 25, 2014
New research by Columbia Business School offers rare insights into what consumers are thinking when they land on the search engine results page
4 Things Target’s New CEO Brian Cornell Needs To Do
Media Mentions | July 31, 2014 | USA Today
Prof. Mark Cohen says in order to recoup business, Target needs to get back to offer cutting-edge apparel and home merchandise that defined and differentiated the brand a decade ago.
Facebook’s Next Battle Is Wrestling Your Credit Card Number from Amazon
Media Mentions | July 24, 2014 | Money
Prof. Oded Netzer says more and more companies are realizing that it’s an uphill battle to make advertising profitable on social networks.
What Products Sell Via Mobile? New Research Provides Clues
Media Mentions | July 18, 2014 | Mobile Marketing Watch
Research by Profs. Miklos Sarvary and Andrew Stephen shows that mobile display advertising is most effective when the product has already been marketed on other media.
Pop Up Ads Lack Impact
Media Mentions | July 18, 2014 | Marketplace Radio
Profs. Miklos Sarvary and Andrew Stephen’s research finds that pop-up mobile ads are most effective and memorable when marketing high-ticket items such as computers, cars, or refrigerators.
Columbia Business School Releases Study on Mobile Ad Effectiveness
Media Mentions | July 16, 2014 | Retail Customer Experience
Prof. Miklos Sarvary says that while mobile display advertising can have a profound impact on consumers if targeted correctly, most companies are still using the “spray and pray” approach of simply putting the ads up and hoping they work.
Mobile Ads: What Works, and What Doesn’t
Media Mentions | July 16, 2014 | Business News Daily
Research by Profs. Miklos Sarvary and Andrew Stephen shows that mobile display ads work best for practical products like household appliances but are less effective for luxury items and low-involvement purchases.
Product Functionality Drives Mobile-Ad Effectiveness: Report
Media Mentions | July 15, 2014 | Mobile Marketer
Profs. Miklos Sarvary and Andrew Stephen’s research shows that consumers react best to mobile display ads promoting practical products that require careful consideration prior to purchase, such as cars or appliances, but that mobile display ads for luxury or pleasure-oriented products are largely ineffective.
Smarter Ads for Smartphones: When They Do and Don't Work
Press Release | July 15, 2014
Study demystifies effectiveness of smartphone ads; offers marketers tips
How Brands Are Using Your Best Instagram Shots for More Authentic Marketing
Media Mentions | July 09, 2014 | Fast Company
Olapic, a photo crowdsourcing platform for brands founded by Pablo Sabria ’10, is changing the face of ecommerce by allowing companies to incorporate customer social engagement into their marketing.
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