Marketing

Columbia Business School Convenes Industry Brand Leaders for 10th Annual BRITE Conference

Marketing Press Releases | February 21, 2017

The annual BRITE Conference gathers top business leaders from Mondelēz, Hyatt, Jet.com, SAP, and Google among others, to discuss the future of their respective industries and the consumer and business trends that will influence how strong brands are built and maintained

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Retail Politics: Can Macy's, 'America's Department Store,' Survive in a Divided Nation?

Media Mentions | February 20, 2017 | Advertising Age

Professor Mark Cohen

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In advertising, as in culture, the US still struggles with diversity

Media Mentions | February 16, 2017 | The Drum

Matthew Quint, Director of the Center on Global Brand Leadership

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At Nordstrom Rack, Ivanka Trump’s Shoes Linger

Media Mentions | February 16, 2017 | NY City Lens

Professor Kinshuk Jerath

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Activist athletes pose an 'unprecedented' threat to sponsor brands

Media Mentions | February 13, 2017 | Digiday

Matthew Quint, Director of the Center on Global Brand Leadership

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Corporate America’s Political Gray Zone Is Disappearing

Media Mentions | February 09, 2017 | BuzzFeed

Matthew Quint, Director of the Center on Global Brand Leadership

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Want Consumers To Try Your New Product? Make Them Feel In Control

Media Mentions | February 08, 2017 | CMO

Professor Gita Johar

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Super Bowl Ad Review: Madison Avenue Urges U.S. to Move Past Trump

Media Mentions | February 05, 2017 | Variety

Matthew Quint, Director for the Center of Global Brand Leadership

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Foreign Travel Can Lead To Immoral Behavior

Media Mentions | January 31, 2017 | Psychology Today

Professor Adam Galinsky

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These businesses are hoping to profit from Trump’s inauguration

Media Mentions | January 19, 2017 | MarketWatch

Professor Rita McGrath

Topics: Marketing, Strategy | Read Article