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For 'Freemium' Companies, What Are Non-Paying Consumers' Real Value?

Media Mentions | August 28, 2014 | Forbes

Professor Ava Seave examines how companies can create value by distributing their products using the freemium model.

Topics: Marketing, Strategy | Read Article

Search Engine Keywords Can Predict Ad Clicks

Media Mentions | August 26, 2014 | Research Magazine

The article features research by Professor Kinshuk Jerath that finds consumers using more popular keyword items such as ‘car’ tend to have lower click activity than consumers using less popular terms such as ‘Corvette’.

Topics: Marketing, Media and Technology, Strategy | Read Article

The Gluten-Free Definition Has Been Standardized; Now What?

Media Mentions | August 25, 2014 | Food Navigator USA

With the FDA’s final decision on what constitutes a gluten-free food, Professor Michelle Greenwald weighs in on the implications for retailers and the market overall.

Topics: Marketing, Strategy | Read Article

Organic vs. Paid Advertising? Inside the Mind of An Online Browser

Press Release | August 25, 2014

New research by Columbia Business School offers rare insights into what consumers are thinking when they land on the search engine results page

Topics: Marketing, Media and Technology | Read Article

Will Aeropostale, Abercrombie and Fitch and American Eagle Be Around in Five Years?

Media Mentions | August 21, 2014 | Forbes

Professor Mark Cohen reflects on longtime retail concepts that have been put out of business due to changing tastes and new formats.

Topics: Marketing, Strategy | Read Article

Small Retailers Battle 'Showrooming'

Media Mentions | August 21, 2014 | USA Today

The article cites research by the Center on Global Brand Leadership that finds about 21 percent of consumers are using mobile devices while shopping in stores, mainly to check prices, read reviews or search for online coupons.

Topics: Marketing, Media and Technology | Read Article

3 Benefits Millennials Get from a Financial Advisor

Media Mentions | August 15, 2014 | Credit Card Insider

Professor Keith Wilcox says when choosing a financial advisor, you should know what you are looking for and avoid getting sold something you don’t need.

Topics: Marketing, Strategy | Read Article

Irrational Markets or Irrational Individuals? Designing ‘Smart’ Environments Improve Decision-Making and Make Markets More Efficient

Media Mentions | August 14, 2014 | The Huffington Post

Ph.D. student Jon Jachimowicz uses Professor Eric Johnson’s research to show how “choice architecture” can create greater market efficiency.

Topics: Marketing, Strategy | Read Article

CMOs of the Future Will Practice Decision Science

Media Mentions | August 14, 2014 | Forbes

The article discusses the need for CMOs to incorporate decision science in their marketing strategy and cites the School’s Center for Decision Sciences.

Topics: Leadership, Marketing, Strategy | Read Article

Coach Rookie Mistake Erodes Luxury Cachet as Sales Slide

Media Mentions | August 06, 2014 | Bloomberg Businessweek

Professor Mark Cohen weighs in on Coach’s mistake of opening too many outlets and filling them with cheaper logo bags.

Topics: Leadership, Marketing | Read Article