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New McDonald's CEO Has Work Cut out in Changing Times
Media Mentions | January 30, 2015 | Fox Business
Professor Michelle Greenwald comments on McDonald’s new CEO, challenges the company is facing, and what it can learn from Chipotle’s success.
Moving Customers from Freemium to Premium: The Art of Monetizing Virtual Products
Media Mentions | January 21, 2015 | Forbes
Bernhard Niesner, CEO & co–founder of busuu.com, shares with Professor Ava Seave how the company finds customers and their strategy to convert registered members to paid users.
Profit Pressure Hits Best Buy
Media Mentions | January 15, 2015 | PBS Nightly Business Report
Professor Mark Cohen argues that deflationary pricing is a costly trend for retailers.
A T-Shirt a Month Equals a Journey to America’s Diviest Haunts
Media Mentions | December 19, 2014 | Newsweek
Professor Michelle Greenwald discusses the popularity of the sample subscription box and service industry which she terms “adventure shopping.”
Students Suggest Ways for Lalique to Grow
Media Mentions | December 12, 2014 | Home Furnishing News
Columbia MBAs and Parsons design students propose plans for Lalique’s expansion into home interiors to company executives as part of a semester-long Master Class.
Educating Luxury World's NextGen
Media Mentions | December 11, 2014 | Women’s Wear Daily
Professor Ketty Maisonrouge comments on the School’s innovative Master Class with Parsons, bringing creative and business minds together to work on real-world projects for the world’s leading luxury brands.
Making Climate Change Matter To Americans: Comprehensive Guide to Effective Climate Change Communication
Media Mentions | December 11, 2014 | Reuters
Professor Elke Weber, co-director of the University’s Center for Research on Environmental Decisions (CRED), comments on its recent release of a guide on ten principles for climate change communication based on research that is effective.
Lessons from Rock 'N Roll: Innovative Pricing and Distribution
Media Mentions | December 02, 2014 | Forbes
Professor Ava Seave discusses pricing innovation used by rock band, Radiohead for album sales.
The New Black Friday Means Lines but Less Frenzy at Kmart, Sears
Media Mentions | November 28, 2014 | The Huffington Post
Professor Mark Cohen says Black Friday and the window of hyper-promotion is “really a race to the bottom for all retailers participating.”
Will Calorie Counts on Menus Really Work? Why Obama's Move Won't Turn Most of Us into Biggest Losers
Media Mentions | November 25, 2014 | New York Daily News
Research by Professor Donald Lehmann suggests that simply putting the calorie counts next to all items as opposed to sectioning off the low–calorie options on a menu could lead to healthier choices by consumers.
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