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Activist Investor Starboard Urges Yahoo to Combine with AOL

Media Mentions | September 26, 2014 | Fox Business

Professor Kinshuk Jerath says Yahoo remains an “outdated concept” and, in order to reestablish itself as an Internet giant, the company must understand what it needs to specialize in and become really good at that.

Topics: Marketing, Media and Technology, Organizations | Read Article

Tangled Up in Alibaba: Why Yahoo’s Policy of Investing in Startups Has Paid Dividends

Media Mentions | September 22, 2014 | Inc.

Professor Kinshuk Jerath comments on Yahoo’s minority stake in Alibaba, noting that the Chinese e-commerce giant could potentially partner with Yahoo to enter the US retail market.

Topics: Capital Markets and Investments, Marketing, Media and Technology, Strategy | Read Article

How Does Yahoo Benefit from Alibaba’s US Strategy?

Media Mentions | September 08, 2014 | WSJ Live

David Rogers, executive director of BRITE, comments on what Alibaba’s US business strategy might look like moving forward.

Topics: Capital Markets and Investments, Marketing, Media and Technology, Strategy | Read Article

3 Tricks to Help You Snag the Best Deals Online

Media Mentions | September 08, 2014 | TIME

Professor Robert Phillips contends that dynamic and differential pricing are becoming the norm online.

Topics: Marketing, Media and Technology | Read Article

3 Ways to Achieve Marketing Mastery

Media Mentions | September 05, 2014 | New York Business Journal

Professor Noel Capon offers three tips for honing your marketing skill, drawing on insights from his new book, Managing Marketing in the 21st Century.

Topics: Marketing, Strategy | Read Article

Where Have All the Shoppers Gone?

Media Mentions | September 03, 2014 | Fortune

Professor Mark Cohen, director of the School’s Retail Studies Program, comments on reasons for the decline in traditional retail sales across the country.

Topics: Marketing, Strategy | Read Article

For 'Freemium' Companies, What Are Non-Paying Consumers' Real Value?

Media Mentions | August 28, 2014 | Forbes

Professor Ava Seave examines how companies can create value by distributing their products using the freemium model.

Topics: Marketing, Strategy | Read Article

Search Engine Keywords Can Predict Ad Clicks

Media Mentions | August 26, 2014 | Research Magazine

The article features research by Professor Kinshuk Jerath that finds consumers using more popular keyword items such as ‘car’ tend to have lower click activity than consumers using less popular terms such as ‘Corvette’.

Topics: Marketing, Media and Technology, Strategy | Read Article

The Gluten-Free Definition Has Been Standardized; Now What?

Media Mentions | August 25, 2014 | Food Navigator USA

With the FDA’s final decision on what constitutes a gluten-free food, Professor Michelle Greenwald weighs in on the implications for retailers and the market overall.

Topics: Marketing, Strategy | Read Article

Organic vs. Paid Advertising? Inside the Mind of An Online Browser

Press Release | August 25, 2014

New research by Columbia Business School offers rare insights into what consumers are thinking when they land on the search engine results page

Topics: Marketing, Media and Technology | Read Article