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Consumer Cash Flow
Media Mentions | October 27, 2014 | CNBC
Professor Mark Cohen appears on CNBC, commenting on the “two-edge sword” facing retailers this holiday season.
How to Adjust Your Content Strategy for Adaptive Content Personalization
Media Mentions | October 27, 2014 | Content Marketing Institute
The article cites research from the Center for Global Brand Leadership discussing how digital “showrooming” has become a common practice among many consumers.
Can Google Benefit From Apple Pay?
Media Mentions | October 22, 2014 | Forbes
Professor Jerry Kim discusses how Google can use the data from Apple Pay to reap rewards in its role as an advertiser and marketer.
Selling Direct-to-Consumers Will Give HBO More Pricing Power, Not Less
Media Mentions | October 18, 2014 | Forbes
Professor Ava Seave say that if cable operators don’t pay for exclusivity, HBO, CBS, and other channels will market directly to consumers more aggressively.
Fueled by Stoke, GoPro Helps Turn Rookie Selfie Snappers into Film Directors
Media Mentions | October 10, 2014 | The Washington Post
Professor Rita McGrath weighs in on GoPro’s unique, user-driven marketing strategy.
Activist Investor Starboard Urges Yahoo to Combine with AOL
Media Mentions | September 26, 2014 | Fox Business
Professor Kinshuk Jerath says Yahoo remains an “outdated concept” and, in order to reestablish itself as an Internet giant, the company must understand what it needs to specialize in and become really good at that.
Tangled Up in Alibaba: Why Yahoo’s Policy of Investing in Startups Has Paid Dividends
Media Mentions | September 22, 2014 | Inc.
Professor Kinshuk Jerath comments on Yahoo’s minority stake in Alibaba, noting that the Chinese e-commerce giant could potentially partner with Yahoo to enter the US retail market.
How Does Yahoo Benefit from Alibaba’s US Strategy?
Media Mentions | September 08, 2014 | WSJ Live
David Rogers, executive director of BRITE, comments on what Alibaba’s US business strategy might look like moving forward.
3 Tricks to Help You Snag the Best Deals Online
Media Mentions | September 08, 2014 | TIME
Professor Robert Phillips contends that dynamic and differential pricing are becoming the norm online.
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