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Customer Retention Efforts Can Often Backfire

Media Mentions | April 29, 2015 | MediaPost.com

Research by Professor Eva Ascarza found contacting customers with proactive retention campaigns can have the opposite effect and encourage customers to switch companies.

Topics: Marketing, Strategy | Read Article

WHEN IT COMES TO RETAINING YOUR CUSTOMERS, SOMETIMES IT’S BEST TO LEAVE THEM ALONE

Press Release | April 28, 2015

New research from Columbia Business School shows that offering customers a chance to switch to better plans may not always be the right customer-retention strategy

Topics: Marketing, Media and Technology, Strategy | Read Article

9 Ways to Make More Money at Work

Media Mentions | April 28, 2015 | Money

Research by Professors Daniel Ames and Malia Mason shows providing a range instead of a single figure during salary negotiations garners better results.

Topics: Marketing, Strategy | Read Article

Columbia University Business Class Gets Celebrity Insight

Media Mentions | April 12, 2015 | New York Post

Entertainment executive John Sykes, actress Drew Barrymore, news executive Jeff Zucker and filmmaker Ed Burns are cited as guest speakers in Professor Jarrod Moses’s marketing class.

Topics: Marketing, Media and Technology | Read Article

High-Energy Ads May Work against You

Media Mentions | April 07, 2015 | MediaPost.com

Research by Professor Keith Wilcox found high-energy ads less engaging when consumers have just watched an emotional drama.

Topics: Marketing, Strategy | Read Article

For Marketers, Failing to Align the Emotions of Your Ads with TV Programs May Turn off Consumers

Press Release | April 06, 2015

New research from Columbia Business School shows media-induced emotions can make consumers less likely to watch high-energy commercials

Topics: Marketing, Strategy | Read Article

Columbia Business School Luxury Conference Explores Technology’s Impact on Service

Media Mentions | March 23, 2015 | Luxury Daily

Cem Yilmaz ’15, co-organizer, discusses the ninth annual Retail and Luxury Goods Conference.

Topics: Marketing, Media and Technology | Read Article

Smartwatch Pushes Apple Into High-End Fashion

Media Mentions | March 08, 2015 | The Wall Street Journal

Apple enters the high-end fashion industry with its luxury smart watch, but Professor Keith Wilcox questions its cost.  

Topics: Marketing, Media and Technology | Read Article

Tinder Gets Serious About Dating

Media Mentions | March 03, 2015 | Marketplace Radio

Viewed as a free dating service game by some users, once the game starts to cost, it now starts to be more like a serious dating site and less like something you do for fun say, Professor Rita McGrath.

Topics: Marketing | Read Article

#ThrowbackThursday: The Big Rethink’s Data Download

Media Mentions | February 26, 2015 | The Economist

David Rogers, faculty member of Executive Education, says the CMO has to “champion the customer’s point of view.”

Topics: Leadership, Marketing | Read Article