Marketing

LEF Students Present Innovative Marketing, Design Solutions for Top Luxury Brands

Media Mentions | December 22, 2015 | Luxury Daily

Michael Malone, associate dean for MBA/EMBA programs, notes the long-standing partnership with the Luxury Education Foundation provides the opportunity for students to collaborate with senior executives at luxury brands.

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What Online Retailers Will Do to Get You to Click ‘Buy’

Media Mentions | December 01, 2015 | The Wall Street Journal

Professor Sheena Iyengar says that, due to the digital age, consumers now have so much choice that no matter how much searching they do they still feel like there might be something they have missed.

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Luxury Brands and the Social Campaign

Media Mentions | December 01, 2015 | The New York Times

José de Cabo ’10, founder of start-up Olapic, a visual marketing platform using consumer-generated photos, says luxury brands have an opportunity to use the marketing potential offered by social media.

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2016 Is the Era of Cultural Movement Marketing

Media Mentions | November 23, 2015 | The Huffington Post

Professor David Rogers cites recent research by the Center for Global Brand Leadership that discovered  one of the most important factors in data sharing is how much a consumer trusts a brand.

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Students to Present Business Strategies for Luxury Brands

Media Mentions | November 23, 2015 | Home Furnishing News

Article announces the final presentations of The Design and Marketing of Luxury Goods course in which students from CBS and Parsons School of Design collaboratively develop concepts for some of the world’s leading luxury companies.

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How to Tap into Consumers’ “Coupon High” This Season

Media Mentions | November 06, 2015 | The American Genius

Professor Michel Tuan Pham’s research shows that when shoppers are relaxed they are more likely to spend more.

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Study Shows that Consumers are Willing to Share Personal Data if the Benefits - and Brand - Are Right

Press Release | October 29, 2015

New research from Columbia Business School and Aimia shines light on how marketers should invest in building brand value before soliciting data

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New Ad Hopes to Get Consumers Excited about PC's Again

Media Mentions | October 16, 2015 | Marketplace Radio

Professor Oliver Toubia says competitors’ advertising together is surprising and unexpected, yet is a unique approach that gets consumers attention.  

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Adapt to Survive

Media Mentions | October 14, 2015 | The Financial Times

Professor Kathryn Harrigan weighs-in on the retailer Hudson’s Bay Company success and says for it to continue to survive and thrive it needs to keep using its imagination and willingness to be very creative in adapting to changes.

Topics: Marketing, Strategy | Read Article

Google's Big Time Alpha-Bet

Media Mentions | August 12, 2015 | U.S. News & World Report

Examining Google’s restructuring and name change to Alphabet, Professor Rita McGrath contends that finding good company names is very tricky.
 

Topics: Marketing, Strategy | Read Article