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A T-Shirt a Month Equals a Journey to America’s Diviest Haunts
Media Mentions | December 19, 2014 | Newsweek
Professor Michelle Greenwald discusses the popularity of the sample subscription box and service industry which she terms “adventure shopping.”
Students Suggest Ways for Lalique to Grow
Media Mentions | December 12, 2014 | Home Furnishing News
Columbia MBAs and Parsons design students propose plans for Lalique’s expansion into home interiors to company executives as part of a semester-long Master Class.
Educating Luxury World's NextGen
Media Mentions | December 11, 2014 | Women’s Wear Daily
Professor Ketty Maisonrouge comments on the School’s innovative Master Class with Parsons, bringing creative and business minds together to work on real-world projects for the world’s leading luxury brands.
Making Climate Change Matter To Americans: Comprehensive Guide to Effective Climate Change Communication
Media Mentions | December 11, 2014 | Reuters
Professor Elke Weber, co-director of the University’s Center for Research on Environmental Decisions (CRED), comments on its recent release of a guide on ten principles for climate change communication based on research that is effective.
Lessons from Rock 'N Roll: Innovative Pricing and Distribution
Media Mentions | December 02, 2014 | Forbes
Professor Ava Seave discusses pricing innovation used by rock band, Radiohead for album sales.
The New Black Friday Means Lines but Less Frenzy at Kmart, Sears
Media Mentions | November 28, 2014 | The Huffington Post
Professor Mark Cohen says Black Friday and the window of hyper-promotion is “really a race to the bottom for all retailers participating.”
Will Calorie Counts on Menus Really Work? Why Obama's Move Won't Turn Most of Us into Biggest Losers
Media Mentions | November 25, 2014 | New York Daily News
Research by Professor Donald Lehmann suggests that simply putting the calorie counts next to all items as opposed to sectioning off the low–calorie options on a menu could lead to healthier choices by consumers.
The Term ‘Black Friday’ Has Lost All Meaning
Media Mentions | November 21, 2014 | The Huffington Post
Professor Mark Cohen says the frenzy around Black Friday is “completely unwarranted” as shoppers may actually get better deals closer to Christmas.
Beauty on Demand, from Your Smartphone
Media Mentions | November 17, 2014 | CBS News
Professor Michelle Greenwald comments on the newest trend in the beauty industry: apps that send hair stylists and makeup artists straight to your office or home.
Can China Teach the World to Shop on Singles Day?
Media Mentions | November 12, 2014 | Bloomberg Businessweek
David Rogers comments on the rarity of non-US involvement in “Singles Day,” the biggest online shopping holiday in the world—more than four times larger than America’s Cyber Monday.
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