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Media and Technology

Glenn Hubbard: Why the Internet Won’t Kill B-School Classrooms

Media Mentions | November 18, 2014 | Fortune

Dean Glenn Hubbard addresses the impact online education options will have on business education.

Topics: Media and Technology, Organizations | Read Article

Beauty on Demand, from Your Smartphone

Media Mentions | November 17, 2014 | CBS News

Professor Michelle Greenwald comments on the newest trend in the beauty industry: apps that send hair stylists and makeup artists straight to your office or home.

Topics: Marketing, Media and Technology | Read Article

Why Some Merchants Say No to Apple Pay

Media Mentions | November 04, 2014 | The Wall Street Journal

Professor Jerry Kim says there’s a simple reason behind why some merchants have chosen not to accept Apple Pay—the desire to lower or avoid interchange fees.

Topics: Media and Technology, Operations, Strategy | Read Article

How to Adjust Your Content Strategy for Adaptive Content Personalization

Media Mentions | October 27, 2014 | Content Marketing Institute

The article cites research from the Center for Global Brand Leadership discussing how digital “showrooming” has become a common practice among many consumers.

Topics: Marketing, Media and Technology | Read Article

Can Google Benefit From Apple Pay?

Media Mentions | October 22, 2014 | Forbes

Professor Jerry Kim discusses how Google can use the data from Apple Pay to reap rewards in its role as an advertiser and marketer.

Topics: Marketing, Media and Technology, Strategy | Read Article

As Apple Pay Arrives, Witnessing the Next Step in Money. Maybe.

Media Mentions | October 20, 2014 | The New York Times

Professor Jerry Kim says that in markets like mobile payments, there is a type of network effect that occurs: the more people that use it, the more valuable it becomes.

Topics: Media and Technology, Strategy | Read Article

Selling Direct-to-Consumers Will Give HBO More Pricing Power, Not Less

Media Mentions | October 18, 2014 | Forbes

Professor Ava Seave say that if cable operators don’t pay for exclusivity, HBO, CBS, and other channels will market directly to consumers more aggressively.

Topics: Marketing, Media and Technology | Read Article

Fueled by Stoke, GoPro Helps Turn Rookie Selfie Snappers into Film Directors

Media Mentions | October 10, 2014 | The Washington Post

Professor Rita McGrath weighs in on GoPro’s unique, user-driven marketing strategy.

Topics: Marketing, Media and Technology, Strategy | Read Article

A History of Innovation, with a Few Blind Spots

Media Mentions | October 07, 2014 | The New York Times

Professor Jonathan Knee reviews Walter Isaacson’s book “Innovators: How a Group of Hackers Geniuses and Geeks Created the Digital Revolution.”

Topics: Media and Technology | Read Article

Activist Investor Starboard Urges Yahoo to Combine with AOL

Media Mentions | September 26, 2014 | Fox Business

Professor Kinshuk Jerath says Yahoo remains an “outdated concept” and, in order to reestablish itself as an Internet giant, the company must understand what it needs to specialize in and become really good at that.

Topics: Marketing, Media and Technology, Organizations | Read Article