Media and Technology

Study Shows that Consumers are Willing to Share Personal Data if the Benefits - and Brand - Are Right

Press Release | October 29, 2015

New research from Columbia Business School and Aimia shines light on how marketers should invest in building brand value before soliciting data

Topics: Marketing, Media and Technology | Read Article

New Ad Hopes to Get Consumers Excited about PC's Again

Media Mentions | October 16, 2015 | Marketplace Radio

Professor Oliver Toubia says competitors’ advertising together is surprising and unexpected, yet is a unique approach that gets consumers attention.  

Topics: Marketing, Media and Technology | Read Article

Life of the Jackal

Media Mentions | October 09, 2015 | The Wall Street Journal

Maxwell Carter ‘16 authors article reviewing former reporter turned novelist, Frederick Forsyth’s memoir, “The Outsider: My Life in Intrigue.”

Topics: Media and Technology | Read Article

India Has the Potential to Become One of the Biggest Creative Exporters for Character Entertainment

Media Mentions | September 22, 2015 | The Economic Times

Professor Sharad Devarajan authors article discussing India’s need for a strong ecosystem to become one of the biggest creative exporters for character entertainment.

Topics: Media and Technology, Strategy, World Business | Read Article

Taxis Finally Try to Beat Uber at Its Own Game: With an App

Media Mentions | September 21, 2015 | Crain's New York Business

Professor Evan Rawley says the taxis have to work together as an industry to avoid being dominated by Uber.

Topics: Media and Technology, Strategy | Read Article

Apple Stakes New Claim to Living Room, Shows New iPhones

Media Mentions | September 09, 2015 | The Associated Press

Professor Jerry Kim says one big concern about Apple is that it's so dependent on the iPhone.

Topics: Media and Technology | Read Article

With New iPhone, Apple TV Looming, Faithful Await next Big Thing

Media Mentions | September 08, 2015 | USA Today

Professor Jerry Kim says Apple is looking for its next home run as the jury is still out on Apple Watch, which has been met with mixed reviews. 

Topics: Media and Technology | Read Article

Study: 47 pct. Of Latin Americans Are Internet Users

Media Mentions | September 03, 2015 | Fox News Latino

Research by Professor Raul Katz says the number of Internet users doubled between 2006 and 2013 in Latin America, where roughly 47 percent of the population is currently online.

Topics: Media and Technology | Read Article

Silicon Valley’s Young Guns Could Do with Softening Their Image

Media Mentions | August 30, 2015 | The Financial Times

Professor Bruce Kogut compares the attitude of Silicon Valley workers to the 19th century “Great Man” theory, which proposes that human progress relies on a few brilliant individuals.

Topics: Media and Technology, Organizations | Read Article

Hollywood's New High-Stakes Negotiating Tool: Twitter

Media Mentions | August 29, 2015 | Los Angeles Times

Professor Seth Freeman says many people are using Twitter as a negotiation tool, adding that making moves away from the table can strengthen your bargaining position.

Topics: Media and Technology, Strategy | Read Article