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WHEN IT COMES TO RETAINING YOUR CUSTOMERS, SOMETIMES IT’S BEST TO LEAVE THEM ALONE

Press Release | April 28, 2015

New research from Columbia Business School shows that offering customers a chance to switch to better plans may not always be the right customer-retention strategy

Topics: Marketing, Media and Technology, Strategy | Read Article

Columbia University Business Class Gets Celebrity Insight

Media Mentions | April 12, 2015 | New York Post

Entertainment executive John Sykes, actress Drew Barrymore, news executive Jeff Zucker and filmmaker Ed Burns are cited as guest speakers in Professor Jarrod Moses’s marketing class.

Topics: Marketing, Media and Technology | Read Article

Wall Street’s Finest Head for the Silicon Valley

Media Mentions | March 26, 2015 | The Financial Times

The favored destination for MBA students has shifted from Goldman Sachs and other banks to tech companies, such as Google, says Dean Hubbard.

Topics: Leadership, Media and Technology | Read Article

Vivendi Activist Investor Should Agitate to Eliminate Sky High Corporate Costs

Media Mentions | March 26, 2015 | Forbes

Professor Ava Seave bylines article discussing the excessive cost for media conglomerate, Vivendi to maintain a corporate operation managing completely disparate divisions.

Topics: Corporate Finance, Media and Technology | Read Article

Control Issues: How Media Moguls Keep a Tight Grip on Their Empires

Media Mentions | March 25, 2015 | Variety

Professor Eli Noam states that it’s very difficult to fire management within companies that have a dual-class stock structure, which provides the ability to hold preferred shares with expanded voting rights. Additionally, this structure can make it difficult for those inside the company to disagree with management.

Topics: Leadership, Media and Technology | Read Article

Columbia Business School Luxury Conference Explores Technology’s Impact on Service

Media Mentions | March 23, 2015 | Luxury Daily

Cem Yilmaz ’15, co-organizer, discusses the ninth annual Retail and Luxury Goods Conference.

Topics: Marketing, Media and Technology | Read Article

Smartwatch Pushes Apple Into High-End Fashion

Media Mentions | March 08, 2015 | The Wall Street Journal

Apple enters the high-end fashion industry with its luxury smart watch, but Professor Keith Wilcox questions its cost.  

Topics: Marketing, Media and Technology | Read Article

7 Pricing Mistakes to Avoid: Data-Based Insights from Salesforce, Uber and Kraft

Media Mentions | February 26, 2015 | Forbes

Data rules the business world, but Professor Bill Duggan says it’s important to remember that data is best used to describe the past and to give you information about carefully defined future events.

Topics: Media and Technology, Strategy | Read Article

Obama's Healthcare.gov Website Isn't Consumer-Friendly Enough, Experts Say

Media Mentions | February 18, 2015 | International Business Times

Professor Eric Johnson and fellow researchers discuss how to redesign Healthcare.gov to better meet the needs of insurance shoppers. 

Topics: Healthcare, Media and Technology | Read Article

Workplace Bias Could Be Alienating Valuable STEM Talent

School News | January 22, 2015

At a time when organizations urgently need workers with backgrounds in science, technology, engineering, and math, new research suggests that women, and especially women of color, might be leaving STEM fields thanks to pervasive gender and racial bias.

Topics: Leadership, Media and Technology, Organizations | Read Article