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Media and Technology

Search Engine Keywords Can Predict Ad Clicks

Media Mentions | August 26, 2014 | Research Magazine

The article features research by Professor Kinshuk Jerath that finds consumers using more popular keyword items such as ‘car’ tend to have lower click activity than consumers using less popular terms such as ‘Corvette’.

Topics: Marketing, Media and Technology, Strategy | Read Article

Organic vs. Paid Advertising? Inside the Mind of An Online Browser

Press Release | August 25, 2014

New research by Columbia Business School offers rare insights into what consumers are thinking when they land on the search engine results page

Topics: Marketing, Media and Technology | Read Article

Small Retailers Battle 'Showrooming'

Media Mentions | August 21, 2014 | USA Today

The article cites research by the Center on Global Brand Leadership that finds about 21 percent of consumers are using mobile devices while shopping in stores, mainly to check prices, read reviews or search for online coupons.

Topics: Marketing, Media and Technology | Read Article

A Business School Wonders: Why Not Teach High-Frequency Trading?

Media Mentions | August 18, 2014 | Bloomberg Businessweek

The article mentions research by Charles Jones on the risks and benefits of high-frequency trading.

Topics: Capital Markets and Investments, Media and Technology | Read Article

Content Analysis App for Pretentiousness: Use the Latin-O-Meter to Test Yourself

Media Mentions | August 12, 2014 | Forbes

Professor Ava Seave highlights a new app that allows authors to enhance or reduce the eruditeness of their writing.

Topics: Media and Technology, Strategy | Read Article

Machine Learning and Authenticity; the Key to Unlock Visual Commerce

Media Mentions | August 08, 2014 | Reuters

Jose de Cabo ’10 talks about his startup, Olapic, and how the company has unlocked visual commerce by bringing ‘real’ content onto a brand’s site.

Topics: Entrepreneurship, Media and Technology | Read Article

The Biggest Lie About Net Neutrality

Media Mentions | August 07, 2014 | The Huffington Post

The article cites a paper by Professor Eli Noam, arguing that common carriage will not survive.

Topics: Media and Technology | Read Article

Smart Ads for Smartphones: What Really Works?

Media Mentions | August 05, 2014 | Mobile Marketing Watch

Professor Miklos Sarvary discusses his research on effective mobile ads, noting that a “mobile ad’s strength is not adding new information, but in reminding you of what you already know and making you think about the product once again.”

Topics: Marketing, Media and Technology | Read Article

Facebook’s Next Battle Is Wrestling Your Credit Card Number from Amazon

Media Mentions | July 24, 2014 | Money

Prof. Oded Netzer says more and more companies are realizing that it’s an uphill battle to make advertising profitable on social networks.

Topics: Marketing, Media and Technology | Read Article

What Products Sell Via Mobile? New Research Provides Clues

Media Mentions | July 18, 2014 | Mobile Marketing Watch

Research by Profs. Miklos Sarvary and Andrew Stephen shows that mobile display advertising is most effective when the product has already been marketed on other media.

Topics: Marketing, Media and Technology | Read Article