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Media and Technology
How to Make Online Dating Work
Media Mentions | June 14, 2015 | The New York Times
Research by Professor Sheena Iyengar compares shopper buying habits to online dating when given many options.
Apple Music Tried for $7.99/mo Price - Columbia's Kim
Media Mentions | June 08, 2015 | Reuters TV
Professor Jerry Kim discusses Apple Music, the technology giant’s most recent music innovation.
How 3-D Printing Will Change Everything about Manufacturing
Media Mentions | June 04, 2015 | The Wall Street Journal
Byline article by Professor Rita McGrath states that commercial 3-D printing will foster seismic change in our assumptions of how manufacturing is conducted similar to the way electric motors called into question the gospel of plant design in the 1900s.
This Is Michelle Phan's Plan to Create the next Generation of YouTube Stars
Media Mentions | June 01, 2015 | Fortune
Professor Bob Dorf says that there is no question that viral marketing can work as Michelle Phan’s YouTube success illustrates, but can it work predictably, and does it provide a sustainable advantage?
New Market Entrants Create Competition for Business Schools
Media Mentions | May 17, 2015 | The Financial Times
Mike Malefakis, associate dean for executive education, talks about the impact “edtech” is having on learning.
WHEN IT COMES TO RETAINING YOUR CUSTOMERS, SOMETIMES IT’S BEST TO LEAVE THEM ALONE
Press Release | April 28, 2015
New research from Columbia Business School shows that offering customers a chance to switch to better plans may not always be the right customer-retention strategy
Columbia University Business Class Gets Celebrity Insight
Media Mentions | April 12, 2015 | New York Post
Entertainment executive John Sykes, actress Drew Barrymore, news executive Jeff Zucker and filmmaker Ed Burns are cited as guest speakers in Professor Jarrod Moses’s marketing class.
Wall Street’s Finest Head for the Silicon Valley
Media Mentions | March 26, 2015 | The Financial Times
The favored destination for MBA students has shifted from Goldman Sachs and other banks to tech companies, such as Google, says Dean Hubbard.
Vivendi Activist Investor Should Agitate to Eliminate Sky High Corporate Costs
Media Mentions | March 26, 2015 | Forbes
Professor Ava Seave bylines article discussing the excessive cost for media conglomerate, Vivendi to maintain a corporate operation managing completely disparate divisions.
Control Issues: How Media Moguls Keep a Tight Grip on Their Empires
Media Mentions | March 25, 2015 | Variety
Professor Eli Noam states that it’s very difficult to fire management within companies that have a dual-class stock structure, which provides the ability to hold preferred shares with expanded voting rights. Additionally, this structure can make it difficult for those inside the company to disagree with management.
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