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Media and Technology
WHEN IT COMES TO RETAINING YOUR CUSTOMERS, SOMETIMES IT’S BEST TO LEAVE THEM ALONE
Press Release | April 28, 2015
New research from Columbia Business School shows that offering customers a chance to switch to better plans may not always be the right customer-retention strategy
Columbia University Business Class Gets Celebrity Insight
Media Mentions | April 12, 2015 | New York Post
Entertainment executive John Sykes, actress Drew Barrymore, news executive Jeff Zucker and filmmaker Ed Burns are cited as guest speakers in Professor Jarrod Moses’s marketing class.
Wall Street’s Finest Head for the Silicon Valley
Media Mentions | March 26, 2015 | The Financial Times
The favored destination for MBA students has shifted from Goldman Sachs and other banks to tech companies, such as Google, says Dean Hubbard.
Vivendi Activist Investor Should Agitate to Eliminate Sky High Corporate Costs
Media Mentions | March 26, 2015 | Forbes
Professor Ava Seave bylines article discussing the excessive cost for media conglomerate, Vivendi to maintain a corporate operation managing completely disparate divisions.
Control Issues: How Media Moguls Keep a Tight Grip on Their Empires
Media Mentions | March 25, 2015 | Variety
Professor Eli Noam states that it’s very difficult to fire management within companies that have a dual-class stock structure, which provides the ability to hold preferred shares with expanded voting rights. Additionally, this structure can make it difficult for those inside the company to disagree with management.
Columbia Business School Luxury Conference Explores Technology’s Impact on Service
Media Mentions | March 23, 2015 | Luxury Daily
Cem Yilmaz ’15, co-organizer, discusses the ninth annual Retail and Luxury Goods Conference.
Smartwatch Pushes Apple Into High-End Fashion
Media Mentions | March 08, 2015 | The Wall Street Journal
Apple enters the high-end fashion industry with its luxury smart watch, but Professor Keith Wilcox questions its cost.
7 Pricing Mistakes to Avoid: Data-Based Insights from Salesforce, Uber and Kraft
Media Mentions | February 26, 2015 | Forbes
Data rules the business world, but Professor Bill Duggan says it’s important to remember that data is best used to describe the past and to give you information about carefully defined future events.
Obama's Healthcare.gov Website Isn't Consumer-Friendly Enough, Experts Say
Media Mentions | February 18, 2015 | International Business Times
Professor Eric Johnson and fellow researchers discuss how to redesign Healthcare.gov to better meet the needs of insurance shoppers.
Workplace Bias Could Be Alienating Valuable STEM Talent
School News | January 22, 2015
At a time when organizations urgently need workers with backgrounds in science, technology, engineering, and math, new research suggests that women, and especially women of color, might be leaving STEM fields thanks to pervasive gender and racial bias.
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