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Media and Technology

Gender Bias in Science and Tech Is an Issue Not Confined to Hong Kong

Media Mentions | July 27, 2015 | South China Morning Post

Research from Columbia Business School finding the paucity of women in STEM in the U.S. is due to gender bias, not pipeline issues or personal choice as previously believed is cited.

Topics: Media and Technology | Read Article

Radio Broadcasters See Uptick in Ad Revenue on Location-Based Targeting

Media Mentions | July 23, 2015 | Mobile Marketer

Professor Miklos Sarvary’s research finds that customers who visit the same locations at the same time have similar purchase preferences. He adds that marketers can enhance their advertising strategy by tapping into the history of consumer’s locations. 

Topics: Marketing, Media and Technology | Read Article

Newark Starts a New Life as a Technology Hub and Favorite Cause of Millionaires

Media Mentions | July 20, 2015 | Mashable

Newark wants to shed its image and be reborn as a technology hub, but Vince Ponzo, director of the Eugene Lang Entrepreneurship Center, says the culture or economy of a city can’t be changed overnight.

Topics: Entrepreneurship, Media and Technology | Read Article

New York Stock Exchange Outage Adds to Fears on Financial Markets

Media Mentions | July 08, 2015 | The Washington Post

Professor Charles Jones discusses the glitch that unexpectedly halted NYSE trading for four hours.

Topics: Capital Markets and Investments, Media and Technology, Operations | Read Article

How to Make Online Dating Work

Media Mentions | June 14, 2015 | The New York Times

Research by Professor Sheena Iyengar compares shopper buying habits to online dating when given many options.

Topics: Marketing, Media and Technology | Read Article

Apple Music Tried for $7.99/mo Price - Columbia's Kim

Media Mentions | June 08, 2015 | Reuters TV

Professor Jerry Kim discusses Apple Music, the technology giant’s most recent music innovation.

Topics: Media and Technology | Read Article

How 3-D Printing Will Change Everything about Manufacturing

Media Mentions | June 04, 2015 | The Wall Street Journal

Byline article by Professor Rita McGrath states that commercial 3-D printing will foster seismic change in our assumptions of how manufacturing is conducted similar to the way electric motors called into question the gospel of plant design in the 1900s.

Topics: Media and Technology, Operations | Read Article

This Is Michelle Phan's Plan to Create the next Generation of YouTube Stars

Media Mentions | June 01, 2015 | Fortune

Professor Bob Dorf says that there is no question that viral marketing can work as Michelle Phan’s YouTube success illustrates, but can it work predictably, and does it provide a sustainable advantage?

Topics: Marketing, Media and Technology | Read Article

New Market Entrants Create Competition for Business Schools

Media Mentions | May 17, 2015 | The Financial Times

Mike Malefakis, associate dean for executive education, talks about the impact “edtech” is having on learning.

Topics: Media and Technology | Read Article

WHEN IT COMES TO RETAINING YOUR CUSTOMERS, SOMETIMES IT’S BEST TO LEAVE THEM ALONE

Press Release | April 28, 2015

New research from Columbia Business School shows that offering customers a chance to switch to better plans may not always be the right customer-retention strategy

Topics: Marketing, Media and Technology, Strategy | Read Article