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Media and Technology

Smarter Ads for Smartphones: When They Do and Don't Work

Press Release | July 15, 2014

Study demystifies effectiveness of smartphone ads; offers marketers tips

Topics: Marketing, Media and Technology | Read Article

The End of the Internet?

Media Mentions | June 25, 2014 | The Atlantic

Prof. Eli Noam predicts that the Internet of the future will be federated into geographic or political regions, each with its own content regulations and trade rules.

Topics: Business Economics and Public Policy, Media and Technology | Read Article

Doubts About Amazon's Future Overshadow Fire Phone Launch

Media Mentions | June 20, 2014 | The Guardian

Prof. Bruce Greenwald says Amazon’s venture into a busy smartphone industry in which they have no competitive advantage is an attempt at “sustaining an unsustainable stock price.”

Topics: Capital Markets and Investments, Media and Technology, Organizations | Read Article

Amazon Unveils its Fire Phone: Business Game-Changer or Gaffe?

Media Mentions | June 18, 2014 | The Christian Science Monitor

Prof. Moshe Cohen says that part of the aim of Amazon’s Fire Phone is to boost user experience by eliminating the divide between hardware and software and the services they provide.

Topics: Media and Technology | Read Article

6 Social Media Mistakes Businesses Should Avoid

Media Mentions | June 11, 2014 | MBAPrograms.org

Prof. Olivier Toubia says that companies should form a clear social media strategy and focus on quality over quantity when it comes to creating a social media presence and drawing an audience.

Topics: Media and Technology, Strategy | Read Article

Apple Shifting Focus from Products to Software

Media Mentions | June 02, 2014 | Bloomberg TV

Prof. Jerry Kim says that Apple, which has traditionally struggled to build partnerships with other companies, is proof that having the best and most innovative products does not always guarantee competitive advantage.

Topics: Media and Technology, Organizations, Strategy | Read Article

Apple's 'Continuity'

Media Mentions | June 02, 2014 | CNBC

Prof. Moshe Cohen says that Apple’s most recent Worldwide Developers Conference focused too little on hardware and new innovation and too much on software that could have been created by external developers and distributed via the App Store.

Topics: Media and Technology | Read Article

Apple's Beats Buy Is Two-Sided for Music Streaming

Media Mentions | May 29, 2014 | Associated Press (via NPR)

Prof. Moshe Cohen says that Apple’s major advantage over its competitors is the skill with which it bundles software with hardware, matching services such as music streaming with popular, user–friendly devices.

Topics: Media and Technology, Organizations | Read Article

Yet Another Theory about Apple and Beats That Doesn’t Add Up

Media Mentions | May 29, 2014 | The Washington Post

Prof. Moshe Cohen says that Apple’s acquisition of Beats is indicative of the major challenges Apple faces today: understanding taste, making deals, and linking Silicon Valley and Los Angeles.

Topics: Media and Technology, Organizations | Read Article

Concentrated Markets Take Big Toll on Economy

Media Mentions | May 27, 2014 | The New York Times

Prof. Eli Noam, director of the Columbia Institute for Tele–Information, says that future competition on the internet will be “a battle of Goliaths” where major broadband companies will be pitted against big, dominant content providers.

Topics: Media and Technology, Organizations | Read Article