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Media and Technology
7 Pricing Mistakes to Avoid: Data-Based Insights from Salesforce, Uber and Kraft
Media Mentions | February 26, 2015 | Forbes
Data rules the business world, but Professor Bill Duggan says it’s important to remember that data is best used to describe the past and to give you information about carefully defined future events.
Obama's Healthcare.gov Website Isn't Consumer-Friendly Enough, Experts Say
Media Mentions | February 18, 2015 | International Business Times
Professor Eric Johnson and fellow researchers discuss how to redesign Healthcare.gov to better meet the needs of insurance shoppers.
Workplace Bias Could Be Alienating Valuable STEM Talent
School News | January 22, 2015
At a time when organizations urgently need workers with backgrounds in science, technology, engineering, and math, new research suggests that women, and especially women of color, might be leaving STEM fields thanks to pervasive gender and racial bias.
Moving Customers from Freemium to Premium: The Art of Monetizing Virtual Products
Media Mentions | January 21, 2015 | Forbes
Bernhard Niesner, CEO & co–founder of busuu.com, shares with Professor Ava Seave how the company finds customers and their strategy to convert registered members to paid users.
Four Reasons Why 'High Roller Tax' on Stock Trading Hurts the Economy
Media Mentions | January 15, 2015 | Forbes
The article cites Professor Charles Jones’s research on the benefits of modern financial markets.
In Search of Lost ‘Time’: Algos Didn’t Wait on Fed Nuance
Media Mentions | December 18, 2014 | Bloomberg News
Professor Paul Tetlock’s research on how news stories affect financial markets featured.
Glenn Hubbard: Why the Internet Won’t Kill B-School Classrooms
Media Mentions | November 18, 2014 | Fortune
Dean Glenn Hubbard addresses the impact online education options will have on business education.
Beauty on Demand, from Your Smartphone
Media Mentions | November 17, 2014 | CBS News
Professor Michelle Greenwald comments on the newest trend in the beauty industry: apps that send hair stylists and makeup artists straight to your office or home.
Why Some Merchants Say No to Apple Pay
Media Mentions | November 04, 2014 | The Wall Street Journal
Professor Jerry Kim says there’s a simple reason behind why some merchants have chosen not to accept Apple Pay—the desire to lower or avoid interchange fees.
How to Adjust Your Content Strategy for Adaptive Content Personalization
Media Mentions | October 27, 2014 | Content Marketing Institute
The article cites research from the Center for Global Brand Leadership discussing how digital “showrooming” has become a common practice among many consumers.
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