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Media and Technology
Glenn Hubbard: Why the Internet Won’t Kill B-School Classrooms
Media Mentions | November 18, 2014 | Fortune
Dean Glenn Hubbard addresses the impact online education options will have on business education.
Beauty on Demand, from Your Smartphone
Media Mentions | November 17, 2014 | CBS News
Professor Michelle Greenwald comments on the newest trend in the beauty industry: apps that send hair stylists and makeup artists straight to your office or home.
Why Some Merchants Say No to Apple Pay
Media Mentions | November 04, 2014 | The Wall Street Journal
Professor Jerry Kim says there’s a simple reason behind why some merchants have chosen not to accept Apple Pay—the desire to lower or avoid interchange fees.
How to Adjust Your Content Strategy for Adaptive Content Personalization
Media Mentions | October 27, 2014 | Content Marketing Institute
The article cites research from the Center for Global Brand Leadership discussing how digital “showrooming” has become a common practice among many consumers.
Can Google Benefit From Apple Pay?
Media Mentions | October 22, 2014 | Forbes
Professor Jerry Kim discusses how Google can use the data from Apple Pay to reap rewards in its role as an advertiser and marketer.
As Apple Pay Arrives, Witnessing the Next Step in Money. Maybe.
Media Mentions | October 20, 2014 | The New York Times
Professor Jerry Kim says that in markets like mobile payments, there is a type of network effect that occurs: the more people that use it, the more valuable it becomes.
Selling Direct-to-Consumers Will Give HBO More Pricing Power, Not Less
Media Mentions | October 18, 2014 | Forbes
Professor Ava Seave say that if cable operators don’t pay for exclusivity, HBO, CBS, and other channels will market directly to consumers more aggressively.
Fueled by Stoke, GoPro Helps Turn Rookie Selfie Snappers into Film Directors
Media Mentions | October 10, 2014 | The Washington Post
Professor Rita McGrath weighs in on GoPro’s unique, user-driven marketing strategy.
A History of Innovation, with a Few Blind Spots
Media Mentions | October 07, 2014 | The New York Times
Professor Jonathan Knee reviews Walter Isaacson’s book “Innovators: How a Group of Hackers Geniuses and Geeks Created the Digital Revolution.”
Activist Investor Starboard Urges Yahoo to Combine with AOL
Media Mentions | September 26, 2014 | Fox Business
Professor Kinshuk Jerath says Yahoo remains an “outdated concept” and, in order to reestablish itself as an Internet giant, the company must understand what it needs to specialize in and become really good at that.
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