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Media and Technology

How to Make Online Dating Work

Media Mentions | June 14, 2015 | The New York Times

Research by Professor Sheena Iyengar compares shopper buying habits to online dating when given many options.

Topics: Marketing, Media and Technology | Read Article

Apple Music Tried for $7.99/mo Price - Columbia's Kim

Media Mentions | June 08, 2015 | Reuters TV

Professor Jerry Kim discusses Apple Music, the technology giant’s most recent music innovation.

Topics: Media and Technology | Read Article

How 3-D Printing Will Change Everything about Manufacturing

Media Mentions | June 04, 2015 | The Wall Street Journal

Byline article by Professor Rita McGrath states that commercial 3-D printing will foster seismic change in our assumptions of how manufacturing is conducted similar to the way electric motors called into question the gospel of plant design in the 1900s.

Topics: Media and Technology, Operations | Read Article

This Is Michelle Phan's Plan to Create the next Generation of YouTube Stars

Media Mentions | June 01, 2015 | Fortune

Professor Bob Dorf says that there is no question that viral marketing can work as Michelle Phan’s YouTube success illustrates, but can it work predictably, and does it provide a sustainable advantage?

Topics: Marketing, Media and Technology | Read Article

New Market Entrants Create Competition for Business Schools

Media Mentions | May 17, 2015 | The Financial Times

Mike Malefakis, associate dean for executive education, talks about the impact “edtech” is having on learning.

Topics: Media and Technology | Read Article

WHEN IT COMES TO RETAINING YOUR CUSTOMERS, SOMETIMES IT’S BEST TO LEAVE THEM ALONE

Press Release | April 28, 2015

New research from Columbia Business School shows that offering customers a chance to switch to better plans may not always be the right customer-retention strategy

Topics: Marketing, Media and Technology, Strategy | Read Article

Columbia University Business Class Gets Celebrity Insight

Media Mentions | April 12, 2015 | New York Post

Entertainment executive John Sykes, actress Drew Barrymore, news executive Jeff Zucker and filmmaker Ed Burns are cited as guest speakers in Professor Jarrod Moses’s marketing class.

Topics: Marketing, Media and Technology | Read Article

Wall Street’s Finest Head for the Silicon Valley

Media Mentions | March 26, 2015 | The Financial Times

The favored destination for MBA students has shifted from Goldman Sachs and other banks to tech companies, such as Google, says Dean Hubbard.

Topics: Leadership, Media and Technology | Read Article

Vivendi Activist Investor Should Agitate to Eliminate Sky High Corporate Costs

Media Mentions | March 26, 2015 | Forbes

Professor Ava Seave bylines article discussing the excessive cost for media conglomerate, Vivendi to maintain a corporate operation managing completely disparate divisions.

Topics: Corporate Finance, Media and Technology | Read Article

Control Issues: How Media Moguls Keep a Tight Grip on Their Empires

Media Mentions | March 25, 2015 | Variety

Professor Eli Noam states that it’s very difficult to fire management within companies that have a dual-class stock structure, which provides the ability to hold preferred shares with expanded voting rights. Additionally, this structure can make it difficult for those inside the company to disagree with management.

Topics: Leadership, Media and Technology | Read Article