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Media and Technology

7 Pricing Mistakes to Avoid: Data-Based Insights from Salesforce, Uber and Kraft

Media Mentions | February 26, 2015 | Forbes

Data rules the business world, but Professor Bill Duggan says it’s important to remember that data is best used to describe the past and to give you information about carefully defined future events.

Topics: Media and Technology, Strategy | Read Article

Obama's Healthcare.gov Website Isn't Consumer-Friendly Enough, Experts Say

Media Mentions | February 18, 2015 | International Business Times

Professor Eric Johnson and fellow researchers discuss how to redesign Healthcare.gov to better meet the needs of insurance shoppers. 

Topics: Healthcare, Media and Technology | Read Article

Workplace Bias Could Be Alienating Valuable STEM Talent

School News | January 22, 2015

At a time when organizations urgently need workers with backgrounds in science, technology, engineering, and math, new research suggests that women, and especially women of color, might be leaving STEM fields thanks to pervasive gender and racial bias.

Topics: Leadership, Media and Technology, Organizations | Read Article

Moving Customers from Freemium to Premium: The Art of Monetizing Virtual Products

Media Mentions | January 21, 2015 | Forbes

Bernhard Niesner, CEO & co–founder of busuu.com, shares with Professor Ava Seave how the company finds customers and their strategy to convert registered members to paid users.

Topics: Marketing, Media and Technology, Strategy | Read Article

Four Reasons Why 'High Roller Tax' on Stock Trading Hurts the Economy

Media Mentions | January 15, 2015 | Forbes

The article cites Professor Charles Jones’s research on the benefits of modern financial markets.

Topics: Capital Markets and Investments, Media and Technology | Read Article

In Search of Lost ‘Time’: Algos Didn’t Wait on Fed Nuance

Media Mentions | December 18, 2014 | Bloomberg News

Professor Paul Tetlock’s research on how news stories affect financial markets featured.

Topics: Capital Markets and Investments, Media and Technology | Read Article

Glenn Hubbard: Why the Internet Won’t Kill B-School Classrooms

Media Mentions | November 18, 2014 | Fortune

Dean Glenn Hubbard addresses the impact online education options will have on business education.

Topics: Media and Technology, Organizations | Read Article

Beauty on Demand, from Your Smartphone

Media Mentions | November 17, 2014 | CBS News

Professor Michelle Greenwald comments on the newest trend in the beauty industry: apps that send hair stylists and makeup artists straight to your office or home.

Topics: Marketing, Media and Technology | Read Article

Why Some Merchants Say No to Apple Pay

Media Mentions | November 04, 2014 | The Wall Street Journal

Professor Jerry Kim says there’s a simple reason behind why some merchants have chosen not to accept Apple Pay—the desire to lower or avoid interchange fees.

Topics: Media and Technology, Operations, Strategy | Read Article

How to Adjust Your Content Strategy for Adaptive Content Personalization

Media Mentions | October 27, 2014 | Content Marketing Institute

The article cites research from the Center for Global Brand Leadership discussing how digital “showrooming” has become a common practice among many consumers.

Topics: Marketing, Media and Technology | Read Article