Media and Technology

What Created the NYC Startup Scene — and Can It Be Replicated?

School News | February 08, 2016

Entrepreneurship expert Steve Blank shared his insights at “Hacking NYC: Beyond the Rise of the NYC Startup Ecosystem,” sponsored by The Eugene Lang Entrepreneurship Center and hosted by Goodwin Procter LLP.

Topics: Entrepreneurship, Media and Technology | Read Article

Forbes Highlights 2 Alums and 1 Student on ‘30 Under 30’ List

School News | January 20, 2016

Topics: Entrepreneurship, Media and Technology | Read Article

Clap for Apps

School News | January 08, 2016

Columbia Business School alums have released four new apps, two in collaboration with the Columbia Startup Lab.

Topics: Entrepreneurship, Media and Technology | Read Article

FinTech: 10 B-School Experts Reveal Predictions for Disruption in Financial Services

Media Mentions | December 22, 2015 | Business Because

Regina Resnick, associate dean, Career Management Center, says “fintech,” the intersection of finance and technology, is luring some of b-schools’ brightest minds.

Topics: Corporate Finance, Media and Technology | Read Article

The Explanation for Tech’s Diversity Problem: Invisible Capital

Media Mentions | December 01, 2015 | Quartz

Angela Lee, assistant dean, observes that men traditionally have been better at leveraging their networks.

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What Online Retailers Will Do to Get You to Click ‘Buy’

Media Mentions | December 01, 2015 | The Wall Street Journal

Professor Sheena Iyengar says that, due to the digital age, consumers now have so much choice that no matter how much searching they do they still feel like there might be something they have missed.

Topics: Marketing, Media and Technology | Read Article

Luxury Brands and the Social Campaign

Media Mentions | December 01, 2015 | The New York Times

José de Cabo ’10, founder of start-up Olapic, a visual marketing platform using consumer-generated photos, says luxury brands have an opportunity to use the marketing potential offered by social media.

Topics: Marketing, Media and Technology | Read Article

2016 Is the Era of Cultural Movement Marketing

Media Mentions | November 23, 2015 | The Huffington Post

Professor David Rogers cites recent research by the Center for Global Brand Leadership that discovered  one of the most important factors in data sharing is how much a consumer trusts a brand.

Topics: Marketing, Media and Technology | Read Article

Meet the Boss: Eventbrite's Rachael Neumann

Media Mentions | November 21, 2015 | The Sydney Morning Herald

Rachel Neumann ’09, Managing Director, Eventbrite Australia is profiled.

Topics: Leadership, Media and Technology | Read Article

What Is Credit Card Tokenization? 5 Things Consumers Need to Know

Media Mentions | November 11, 2015 | Mashable

Professor Kinshuk Jerath says tokenization of credit and debit cards makes the back-end more secure and gives consumers more security.

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