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Media and Technology
Smarter Ads for Smartphones: When They Do and Don't Work
Press Release | July 15, 2014
Study demystifies effectiveness of smartphone ads; offers marketers tips
The End of the Internet?
Media Mentions | June 25, 2014 | The Atlantic
Prof. Eli Noam predicts that the Internet of the future will be federated into geographic or political regions, each with its own content regulations and trade rules.
Doubts About Amazon's Future Overshadow Fire Phone Launch
Media Mentions | June 20, 2014 | The Guardian
Prof. Bruce Greenwald says Amazon’s venture into a busy smartphone industry in which they have no competitive advantage is an attempt at “sustaining an unsustainable stock price.”
Amazon Unveils its Fire Phone: Business Game-Changer or Gaffe?
Media Mentions | June 18, 2014 | The Christian Science Monitor
Prof. Moshe Cohen says that part of the aim of Amazon’s Fire Phone is to boost user experience by eliminating the divide between hardware and software and the services they provide.
6 Social Media Mistakes Businesses Should Avoid
Media Mentions | June 11, 2014 | MBAPrograms.org
Prof. Olivier Toubia says that companies should form a clear social media strategy and focus on quality over quantity when it comes to creating a social media presence and drawing an audience.
Apple Shifting Focus from Products to Software
Media Mentions | June 02, 2014 | Bloomberg TV
Prof. Jerry Kim says that Apple, which has traditionally struggled to build partnerships with other companies, is proof that having the best and most innovative products does not always guarantee competitive advantage.
Media Mentions | June 02, 2014 | CNBC
Prof. Moshe Cohen says that Apple’s most recent Worldwide Developers Conference focused too little on hardware and new innovation and too much on software that could have been created by external developers and distributed via the App Store.
Apple's Beats Buy Is Two-Sided for Music Streaming
Media Mentions | May 29, 2014 | Associated Press (via NPR)
Prof. Moshe Cohen says that Apple’s major advantage over its competitors is the skill with which it bundles software with hardware, matching services such as music streaming with popular, user–friendly devices.
Yet Another Theory about Apple and Beats That Doesn’t Add Up
Media Mentions | May 29, 2014 | The Washington Post
Prof. Moshe Cohen says that Apple’s acquisition of Beats is indicative of the major challenges Apple faces today: understanding taste, making deals, and linking Silicon Valley and Los Angeles.
Concentrated Markets Take Big Toll on Economy
Media Mentions | May 27, 2014 | The New York Times
Prof. Eli Noam, director of the Columbia Institute for Tele–Information, says that future competition on the internet will be “a battle of Goliaths” where major broadband companies will be pitted against big, dominant content providers.
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