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Media and Technology

Smarter Ads for Smartphones: When They Do and Don't Work

Press Release | July 15, 2014

Study demystifies effectiveness of smartphone ads; offers marketers tips

Topics: Marketing, Media and Technology | Read Article

Apple Shifting Focus from Products to Software: Kim

Media Mentions | June 02, 2014 | Bloomberg TV

Prof. Jerry Kim says that Apple, which has traditionally struggled to build partnerships with other companies, is proof that having the best and most innovative products does not always guarantee competitive advantage.

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Apple's 'Continuity'

Media Mentions | June 02, 2014 | CNBC

Prof. Moshe Cohen says that Apple’s most recent Worldwide Developers Conference focused too little on hardware and new innovation and too much on software that could have been created by external developers and distributed via the App Store.

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Apple's Beats Buy Is Two-Sided for Music Streaming

Media Mentions | May 29, 2014 | Associated Press (via NPR)

Prof. Moshe Cohen says that Apple’s major advantage over its competitors is the skill with which it bundles software with hardware, matching services such as music streaming with popular, user–friendly devices.

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Yet Another Theory about Apple and Beats That Doesn’t Add Up

Media Mentions | May 29, 2014 | The Washington Post

Prof. Moshe Cohen says that Apple’s acquisition of Beats is indicative of the major challenges Apple faces today: understanding taste, making deals, and linking Silicon Valley and Los Angeles.

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Concentrated Markets Take Big Toll on Economy

Media Mentions | May 27, 2014 | The New York Times

Prof. Eli Noam, director of the Columbia Institute for Tele–Information, says that future competition on the internet will be “a battle of Goliaths” where major broadband companies will be pitted against big, dominant content providers.

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AT&T Deal for DirecTV Driven by Desire to Pare Programming Costs

Media Mentions | May 20, 2014 | Los Angeles Times

Jason Buckweitz, associate director of the Columbia Institute for Tele–Information, says that “significant concentration in the marketplace” may pose challenges for both AT&T’s bid for DirecTV and Comcast’s deal with Time Warner Cable.

Topics: Business Economics and Public Policy, Media and Technology, Organizations | Read Article

Not Everyone Worries About End of Net Neutrality

Media Mentions | May 19, 2014 | Crain's New York Business

David Rogers, executive director of BRITE, says that the FCC’s proposal to allow broadband providers to charge websites a premium for faster content delivery will “put up hurdles to innovation” for new businesses.

Topics: Business Economics and Public Policy, Media and Technology | Read Article

How Legacy IT Systems Hold a Company Back

Media Mentions | May 13, 2014 | The Wall Street Journal

Prof. Rita McGrath argues that hanging on to outdated and inefficient information systems is a major impediment to a company’s ability to adapt, innovate, and compete effectively in the transient advantage economy.

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Will There Be a Need for CMOs in a Sci-Fi Future?

Media Mentions | May 12, 2014 | Forbes

David Rogers, executive director of BRITE, says that in a world of customer networks and digital platforms, marketing officers must find ways to address and engage consumers on a one–to–one basis across a diverse range of new media.

Topics: Marketing, Media and Technology | Read Article