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WHEN IT COMES TO RETAINING YOUR CUSTOMERS, SOMETIMES IT’S BEST TO LEAVE THEM ALONE
Press Release | April 28, 2015
New research from Columbia Business School shows that offering customers a chance to switch to better plans may not always be the right customer-retention strategy
For Marketers, Failing to Align the Emotions of Your Ads with TV Programs May Turn off Consumers
Press Release | April 06, 2015
New research from Columbia Business School shows media-induced emotions can make consumers less likely to watch high-energy commercials
For a More Creative Brain, Travel
Media Mentions | March 31, 2015 | The Atlantic
Research by Professor Adam Galinsky showing the correlation between time spent abroad and creative output is cited.
Does Expat Experience Boost Creativity? One Study of Fashion Industry Says So
Media Mentions | March 27, 2015 | The Wall Street Journal
Companies benefit when their senior leaders responsible for creative operations have foreign professional experience, says research by Professor Adam Galinsky.
3 Ways to Project Warmth and Trustworthiness
Media Mentions | March 26, 2015 | Fast Company
Heidi Grant Halvorson, associate director of the Motivation Science Center, author’s article highlighting three strategies to improving your warmth and trustworthiness: paying attention, showing empathy, and trusting first.
Wanted: Flexible Corporate Strategies for Fast Times
Media Mentions | March 25, 2015 | The Financial Times
Professor Rita McGrath questions whether strategic competitive advantage is still a useful concept in a world where everything is in flux prompting corporate leaders to concentrate more on flexibility and execution.
Money Challenges (and Advice) for Adults over Age 55
Media Mentions | March 25, 2015 | U.S. News & World Report
Research by Professor Eric Johnson shows that cognitive decline does not necessarily mean poor financial management in later years.
This Easy Negotiation Trick Could Boost Your Salary
Media Mentions | March 24, 2015 | Money
Research by Professors Daniel Ames and Malia Mason about salary negotiations found that asking for a dollar amount proves more successful if you put it at the bottom of a range instead of asking for it outright.
A Simple Way to Bump Up Your Next Salary
Media Mentions | March 19, 2015 | New York Magazine
Research by Professors Daniel Ames and Malia Mason shows that providing a range instead of a single figure when negotiating garners better results.
Millennials: How to Become a 401(k) Millionaire
Media Mentions | March 18, 2015 | U.S. News and World Report
Research by Professor Michaela Pagel recommends that for the best results, investors not check their portfolios too frequently.
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