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Hollywood's New High-Stakes Negotiating Tool: Twitter

Media Mentions | August 29, 2015 | Los Angeles Times

Professor Seth Freeman says many people are using Twitter as a negotiation tool, adding that making moves away from the table can strengthen your bargaining position.

Topics: Media and Technology, Strategy | Read Article

Jet Lag ‘Cures’ Aplenty, but None That Work for All

Media Mentions | August 25, 2015 | The New York Times

Professor Rita McGrath discusses remedies she has used to combat jet lag to no avail.  

Topics: Strategy | Read Article

Study Shines Light on What Dooms Marriages

Media Mentions | August 24, 2015 | CBS-TV

Heidi Grant Halvorson, associate director, Motivation Science Center, on CBS This Morning says the best way to prevent a drastic buildup of tensions in a marriage is for couples to have an ongoing dialogue.

Topics: Strategy | Read Article

Uber Is on Growth Fast Track, Leaked Document Shows

Media Mentions | August 21, 2015 | Los Angeles Times

Professor Evan Rawley discusses Uber’s explosive growth and the lack of market competition stating that there is no room for anyone else to start a dispatching service.

Topics: Media and Technology, Operations, Strategy | Read Article

Google's Big Time Alpha-Bet

Media Mentions | August 12, 2015 | U.S. News & World Report

Examining Google’s restructuring and name change to Alphabet, Professor Rita McGrath contends that finding good company names is very tricky.

Topics: Marketing, Strategy | Read Article

Go-Shop Provisions: Buyer Beware

Media Mentions | July 26, 2015 | The Financial Times

Research by Professors Charles Calomiris and Donna Hitscherich looked at “go-shop” provisions, which allow a company to actively seek other bidders over a 30-45 day period, and found utilizing these provisions does not create additional revenue.

Topics: Corporate Finance, Strategy | Read Article

Why Marketers Should Care about Taste, Touch and Smell

Press Release | July 20, 2015

New research from Columbia Business School shows how the order of sensory cues can influence consumer choice

Topics: Marketing, Strategy | Read Article

Last Chapter Arrives for New York Toy Story FAO Schwarz

Media Mentions | July 18, 2015 | The Telegraph

Professor Rita McGrath observes that although scores of children enjoyed being inside the iconic store, FAO Schwarz failed to monetize it.

Topics: Marketing, Operations, Strategy | Read Article

In Strategy Switch, Online Language Learning Leader Ties up with McGraw-Hill Education

Media Mentions | July 15, 2015 | Forbes

Professor Ava Seave explores why McGraw-Hill Education made an equity investment and formed an exclusive marketing arrangement with and what it will mean for both companies.

Topics: Marketing, Strategy | Read Article

How to Think Like an Entrepreneur

Media Mentions | July 07, 2015 | The Huffington Post

Entrepreneurs passionately seek new opportunities, pursue them with discipline, and pursue only the best opportunities, says Professor Rita McGrath in her book “The Entrepreneurial Mindset.”

Topics: Entrepreneurship, Strategy | Read Article

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