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Go-Shop Provisions: Buyer Beware
Media Mentions | July 26, 2015 | The Financial Times
Research by Professors Charles Calomiris and Donna Hitscherich looked at “go-shop” provisions, which allow a company to actively seek other bidders over a 30-45 day period, and found utilizing these provisions does not create additional revenue.
Why Marketers Should Care about Taste, Touch and Smell
Press Release | July 20, 2015
New research from Columbia Business School shows how the order of sensory cues can influence consumer choice
Last Chapter Arrives for New York Toy Story FAO Schwarz
Media Mentions | July 18, 2015 | The Telegraph
Professor Rita McGrath observes that although scores of children enjoyed being inside the iconic store, FAO Schwarz failed to monetize it.
In Strategy Switch, Online Language Learning Leader Ties up with McGraw-Hill Education
Media Mentions | July 15, 2015 | Forbes
Professor Ava Seave explores why McGraw-Hill Education made an equity investment and formed an exclusive marketing arrangement with busuu.com and what it will mean for both companies.
How to Think Like an Entrepreneur
Media Mentions | July 07, 2015 | The Huffington Post
Entrepreneurs passionately seek new opportunities, pursue them with discipline, and pursue only the best opportunities, says Professor Rita McGrath in her book “The Entrepreneurial Mindset.”
Top Tips on Applying to Business School
Media Mentions | July 03, 2015 | The Financial Times
Bo Zhang ’17 shares two tips for applying to business school - attain the median GMAT score of your target school and demonstration of an active voluntary role aiding your local community.
AMERICAN TORTURE SUPPORTERS ARE OFTEN BIASED
Press Release | June 11, 2015
New research from Columbia Business School reveals the selective beliefs behind torture support
The 1 Percent Innovation Solution
Media Mentions | June 02, 2015 | Strategy + Business
Professors Bill Duggan and Amy D’Onofrio discuss the importance of separating business strategy from innovation and suggest one percent of a business’ time and activity should be spent on innovation while 99 percent should be spent on strategic planning.
F. A. O. Schwarz Didn’t Have to Die
Media Mentions | May 28, 2015 | Fortune
Professor Rita McGrath authors op-ed asserting FAO Schwartz held on too long to a losing business model and should have developed revenue streams around providing a truly magical experience like its neighbors American Girl Place and Build-A-Bear.
Organic Foods: Why They're so Expensive, and Who Owns Your Favorite Brands
Media Mentions | May 20, 2015 | Fortune
Professor Michelle Greenwald says bigger firms are expanding into the organic market due to the industry’s growth, even if it means hedging bets against more traditional food products.
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