MENU

You are here

Strategy

Why Marketers Should Care about Taste, Touch and Smell

Press Release | July 20, 2015

New research from Columbia Business School shows how the order of sensory cues can influence consumer choice

Topics: Marketing, Strategy | Read Article

AMERICAN TORTURE SUPPORTERS ARE OFTEN BIASED

Press Release | June 11, 2015

New research from Columbia Business School reveals the selective beliefs behind torture support

Topics: Business Economics and Public Policy, Strategy | Read Article

The 1 Percent Innovation Solution

Media Mentions | June 02, 2015 | Strategy + Business

Professors Bill Duggan and Amy D’Onofrio discuss the importance of separating business strategy from innovation and suggest one percent of a business’ time and activity should be spent on innovation while 99 percent should be spent on strategic planning.

Topics: Leadership, Strategy | Read Article

F. A. O. Schwarz Didn’t Have to Die

Media Mentions | May 28, 2015 | Fortune

Professor Rita McGrath authors op-ed asserting FAO Schwartz held on too long to a losing business model and should have developed revenue streams around providing a truly magical experience like its neighbors American Girl Place and Build-A-Bear.

Topics: Leadership, Marketing, Strategy | Read Article

Organic Foods: Why They're so Expensive, and Who Owns Your Favorite Brands

Media Mentions | May 20, 2015 | Fortune

Professor Michelle Greenwald says bigger firms are expanding into the organic market due to the industry’s growth, even if it means hedging bets against more traditional food products.

Topics: Operations, Strategy | Read Article

First Impressions Really Do Matter

Media Mentions | May 18, 2015 | The Boston Globe

Heidi Grant Halvorson, associate director of the Motivation Science Center, reveals techniques to learn how others view us and how to change those perceptions featured in her book “No One Understands You and What to Do About It.”

Topics: Strategy | Read Article

Why Engagement Is the Key to Turning Customers into Promoters

Media Mentions | May 16, 2015 | Forbes

Professor Bernd Schmitt is cited as a speaker at CX week sharing thought leadership on creating customer “experience.”

Topics: Marketing, Strategy | Read Article

What Activists Do Well

Media Mentions | May 13, 2015 | CNBC-TV

Professor Fabio Savoldelli discusses the value of shareholder activism.

Topics: Capital Markets and Investments, Strategy | Read Article

Why You May Be Miserable after You Sell Your Business for $20 Million

Media Mentions | May 07, 2015 | Inc.

Research by Professors Barbara Roberts and Murray Low on lessons and challenges learned by entrepreneurs when exiting or succession planning for their company is cited.  

Topics: Entrepreneurship, Strategy | Read Article

Study by Columbia Business School and U.S. Trust Uncovers Financial and Emotional Challenges of Business Succession Planning

Press Release | May 07, 2015

Paper Documents Eight Real-life Stories of Entrepreneurs Who Transitioned Their Businesses

Topics: Entrepreneurship, Strategy | Read Article