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For Marketers, Failing to Align the Emotions of Your Ads with TV Programs May Turn off Consumers
Press Release | April 06, 2015
New research from Columbia Business School shows media-induced emotions can make consumers less likely to watch high-energy commercials
7 Pricing Mistakes to Avoid: Data-Based Insights from Salesforce, Uber and Kraft
Media Mentions | February 26, 2015 | Forbes
Data rules the business world, but Professor Bill Duggan says it’s important to remember that data is best used to describe the past and to give you information about carefully defined future events.
One Trick to Getting What You Want When You Negotiate
Media Mentions | February 25, 2015 | TIME
Research by Professors Daniel Ames and Malia Mason finds that people who open negotiations with range offers might give themselves a better chance at getting the number they want.
5 Ways to Invest Smarter at Any Age
Media Mentions | February 20, 2015 | Money
Research by Professor Michaela Pagel finds that paying less attention to retirement portfolios may actually pay off in larger returns in the future.
Science Says Giving a 'Bolstering Range Offer' Will Get You the Biggest Raise
Media Mentions | February 19, 2015 | Business Insider
New research from Professors Daniel Ames and Malia Mason shows that using certain range offers, particularly a bolstering range offer, could give you better results than simply asking for a specific number.
When It Comes to an Opening Number, Sometimes the Best Bargaining Move Is to Offer Two
Press Release | February 17, 2015
New research from Columbia Business School challenges the conventional wisdom offered by a generation of negotiation scholars
This Simple Rebalancing Strategy Will Bring Harmony to Your Portfolio
Media Mentions | February 12, 2015 | U.S. News & World Report
Professor Michaela Pagel says keeping your focus on your portfolio strategy, not the markets, will help you keep your equilibrium and attain better outcomes in the long-run.
McDonald's Tried to Say the McBurrito Would Replace Mexico's National Dish and Chaos Ensued
Media Mentions | February 03, 2015 | Business Insider
McDonald's is losing market share in the US and Professor Michelle Greenwald says the company hasn't done enough to appeal to the growing Hispanic population.
6 Simple Steps to Uncovering the Upside of Stress
Media Mentions | February 02, 2015 | The Huffington Post
Postdoctoral Research Scholar Alia Crum advocates for the use of outside support—coaching, training, and peer support groups—to assist in transforming typically negative stressors into positive ones.
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