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Strategy

For Marketers, Failing to Align the Emotions of Your Ads with TV Programs May Turn off Consumers

Press Release | April 06, 2015

New research from Columbia Business School shows media-induced emotions can make consumers less likely to watch high-energy commercials

Topics: Marketing, Strategy | Read Article

Psychologists Discovered a Ridiculously Simple Tactic for Negotiating a Bigger Raise

Media Mentions | March 06, 2015 | Business Insider

Research by Professors Daniel Ames and Malia Mason finds using the approach of a bolstering range offer – where you ask for a range including, and above your target number – provides the best chance of getting the results you really want in negotiations.

Topics: Strategy | Read Article

McDonald's Needs to Make 3 Changes to Compete with Chipotle

Media Mentions | March 02, 2015 | Business Insider

Professor Michelle Greenwald says McDonald’s restaurants have a dated feel and doesn’t give you the feeling that you want to go back.

Topics: Operations, Strategy | Read Article

The Key to Success in the Global Workplace Is Being Culturally Fluent

Media Mentions | March 01, 2015 | Quartz

Professor Michael Morris’ research recommends workplaces enter a new office culture – termed polyculturalism  – which seeks to stimulate intercultural dialogue between people instead of the mere acknowledgement of the diversity of staff.

Topics: Organizations, Strategy | Read Article

7 Pricing Mistakes to Avoid: Data-Based Insights from Salesforce, Uber and Kraft

Media Mentions | February 26, 2015 | Forbes

Data rules the business world, but Professor Bill Duggan says it’s important to remember that data is best used to describe the past and to give you information about carefully defined future events.

Topics: Media and Technology, Strategy | Read Article

One Trick to Getting What You Want When You Negotiate

Media Mentions | February 25, 2015 | TIME

Research by Professors Daniel Ames and Malia Mason finds that people who open negotiations with range offers might give themselves a better chance at getting the number they want.

Topics: Leadership, Strategy | Read Article

5 Ways to Invest Smarter at Any Age

Media Mentions | February 20, 2015 | Money

Research by Professor Michaela Pagel finds that paying less attention to retirement portfolios may actually pay off in larger returns in the future.

Topics: Capital Markets and Investments, Strategy | Read Article

Science Says Giving a 'Bolstering Range Offer' Will Get You the Biggest Raise

Media Mentions | February 19, 2015 | Business Insider

New research from Professors Daniel Ames and Malia Mason shows that using certain range offers, particularly a bolstering range offer, could give you better results than simply asking for a specific number.

Topics: Leadership, Strategy | Read Article

When It Comes to an Opening Number, Sometimes the Best Bargaining Move Is to Offer Two

Press Release | February 17, 2015

New research from Columbia Business School challenges the conventional wisdom offered by a generation of negotiation scholars

Topics: Leadership, Strategy | Read Article

This Simple Rebalancing Strategy Will Bring Harmony to Your Portfolio

Media Mentions | February 12, 2015 | U.S. News & World Report

Professor Michaela Pagel says keeping your focus on your portfolio strategy, not the markets, will help you keep your equilibrium and attain better outcomes in the long-run.

Topics: Capital Markets and Investments, Strategy | Read Article