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Strategy

Power Isn't Enough: Study Reveals the Missing Link for Effective Leadership

Press Release | September 17, 2014

New research from Columbia Business School shows that powerful leaders fail to listen properly and take others’ accounts into perspective, jeopardizing the impact they could have

Topics: Leadership, Organizations, Strategy | Read Article

How Pros Think Yahoo Should Spend Its Alibaba Cash

Media Mentions | August 29, 2014 | CNBC

Professor Kinshuk Jerath says in order for Yahoo to make a comeback, the company should invest some of its Alibaba fortune in two key areas: content and mobile.

Topics: Capital Markets and Investments, Strategy | Read Article

For 'Freemium' Companies, What Are Non-Paying Consumers' Real Value?

Media Mentions | August 28, 2014 | Forbes

Professor Ava Seave examines how companies can create value by distributing their products using the freemium model.

Topics: Marketing, Strategy | Read Article

Burger King and Warren Buffett Under Fire for Tim Hortons Deal

Media Mentions | August 26, 2014 | Los Angeles Times

Professor Robert Willens comments on Burger King’s deal with Tim Hortons, spurring questions as to whether the move was meant to dodge higher US taxes.

Topics: Corporate Finance, Strategy, World Business | Read Article

Search Engine Keywords Can Predict Ad Clicks

Media Mentions | August 26, 2014 | Research Magazine

The article features research by Professor Kinshuk Jerath that finds consumers using more popular keyword items such as ‘car’ tend to have lower click activity than consumers using less popular terms such as ‘Corvette’.

Topics: Marketing, Media and Technology, Strategy | Read Article

The Gluten-Free Definition Has Been Standardized; Now What?

Media Mentions | August 25, 2014 | Food Navigator USA

With the FDA’s final decision on what constitutes a gluten-free food, Professor Michelle Greenwald weighs in on the implications for retailers and the market overall.

Topics: Marketing, Strategy | Read Article

How To Keep Innovators Happy? Use The 'Dandelion Principle'

Media Mentions | August 25, 2014 | Forbes

Professor Ava Seave discusses how organizations can use the Dandelion Principle to redesign the workplace for the innovation-based economy and better harness the potential of workers with differentiating skills and talents.

Topics: Leadership, Organizations, Strategy | Read Article

Will Aeropostale, Abercrombie and Fitch and American Eagle Be Around in Five Years?

Media Mentions | August 21, 2014 | Forbes

Professor Mark Cohen reflects on longtime retail concepts that have been put out of business due to changing tastes and new formats.

Topics: Marketing, Strategy | Read Article

Beneficiary’s Choice

Media Mentions | August 21, 2014 | Wealth Management

Professor Patricia Angus discusses the dilemma among trust and estate professionals over trust fund babies, citing Professor Sheena Iyengar’s research on choice.

Topics: Capital Markets and Investments, Strategy | Read Article

Being, Doing and Having

Media Mentions | August 20, 2014 | Business Today

Professor Sheena Iyengar says the key to getting the most from choice is to “be choosy about choosing.”

Topics: Strategy | Read Article