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Study by Columbia Business School and U.S. Trust Uncovers Financial and Emotional Challenges of Business Succession Planning
Press Release | May 07, 2015
Paper Documents Eight Real-life Stories of Entrepreneurs Who Transitioned Their Businesses
Customer Retention Efforts Can Often Backfire
Media Mentions | April 29, 2015 | MediaPost.com
Research by Professor Eva Ascarza found contacting customers with proactive retention campaigns can have the opposite effect and encourage customers to switch companies.
WHEN IT COMES TO RETAINING YOUR CUSTOMERS, SOMETIMES IT’S BEST TO LEAVE THEM ALONE
Press Release | April 28, 2015
New research from Columbia Business School shows that offering customers a chance to switch to better plans may not always be the right customer-retention strategy
How to Improve Communication with Others
Media Mentions | April 28, 2015 | CBS News
Heidi Grant Halvorson, associate director, Motivation Science Center discusses her book “No One Understands You and What to do About It” on CBS This Morning.
9 Ways to Make More Money at Work
Media Mentions | April 28, 2015 | Money
Research by Professors Daniel Ames and Malia Mason shows providing a range instead of a single figure during salary negotiations garners better results.
McDonald’s Axes Seven Sandwiches in Push to Get Menu Right
Media Mentions | April 28, 2015 | Bloomberg News
Professor Michelle Greenwald says McDonald’s should go for quality not quantity and cut their burger number in half because if you have a really, really good burger, you don’t need a million.
The 5-Step Approach to Not Being Misunderstood Anymore
Media Mentions | April 20, 2015 | New York Magazine
Heidi Grant Halvorson, associate director, Motivation Science Center outlines why misunderstandings occur and gives five strategies to help defeat misperceptions when they arise.
Like Starbucks, More Companies Expanding Benefits
Media Mentions | April 10, 2015 | Los Angeles Times
Professor Rita McGrath says employers, especially in the service sector, are starting to see the advantage of investing in their workers by offering the kind of benefits that will help employees be more effective.
High-Energy Ads May Work against You
Media Mentions | April 07, 2015 | MediaPost.com
Research by Professor Keith Wilcox found high-energy ads less engaging when consumers have just watched an emotional drama.
For Marketers, Failing to Align the Emotions of Your Ads with TV Programs May Turn off Consumers
Press Release | April 06, 2015
New research from Columbia Business School shows media-induced emotions can make consumers less likely to watch high-energy commercials
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