You are here
Hollywood's New High-Stakes Negotiating Tool: Twitter
Media Mentions | August 29, 2015 | Los Angeles Times
Professor Seth Freeman says many people are using Twitter as a negotiation tool, adding that making moves away from the table can strengthen your bargaining position.
Jet Lag ‘Cures’ Aplenty, but None That Work for All
Media Mentions | August 25, 2015 | The New York Times
Professor Rita McGrath discusses remedies she has used to combat jet lag to no avail.
Study Shines Light on What Dooms Marriages
Media Mentions | August 24, 2015 | CBS-TV
Heidi Grant Halvorson, associate director, Motivation Science Center, on CBS This Morning says the best way to prevent a drastic buildup of tensions in a marriage is for couples to have an ongoing dialogue.
Uber Is on Growth Fast Track, Leaked Document Shows
Media Mentions | August 21, 2015 | Los Angeles Times
Professor Evan Rawley discusses Uber’s explosive growth and the lack of market competition stating that there is no room for anyone else to start a dispatching service.
Google's Big Time Alpha-Bet
Media Mentions | August 12, 2015 | U.S. News & World Report
Examining Google’s restructuring and name change to Alphabet, Professor Rita McGrath contends that finding good company names is very tricky.
Go-Shop Provisions: Buyer Beware
Media Mentions | July 26, 2015 | The Financial Times
Research by Professors Charles Calomiris and Donna Hitscherich looked at “go-shop” provisions, which allow a company to actively seek other bidders over a 30-45 day period, and found utilizing these provisions does not create additional revenue.
Why Marketers Should Care about Taste, Touch and Smell
Press Release | July 20, 2015
New research from Columbia Business School shows how the order of sensory cues can influence consumer choice
Last Chapter Arrives for New York Toy Story FAO Schwarz
Media Mentions | July 18, 2015 | The Telegraph
Professor Rita McGrath observes that although scores of children enjoyed being inside the iconic store, FAO Schwarz failed to monetize it.
In Strategy Switch, Online Language Learning Leader Ties up with McGraw-Hill Education
Media Mentions | July 15, 2015 | Forbes
Professor Ava Seave explores why McGraw-Hill Education made an equity investment and formed an exclusive marketing arrangement with busuu.com and what it will mean for both companies.
How to Think Like an Entrepreneur
Media Mentions | July 07, 2015 | The Huffington Post
Entrepreneurs passionately seek new opportunities, pursue them with discipline, and pursue only the best opportunities, says Professor Rita McGrath in her book “The Entrepreneurial Mindset.”
- 1 of 32
- Older items