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Why Marketers Should Care about Taste, Touch and Smell
Press Release | July 20, 2015
New research from Columbia Business School shows how the order of sensory cues can influence consumer choice
AMERICAN TORTURE SUPPORTERS ARE OFTEN BIASED
Press Release | June 11, 2015
New research from Columbia Business School reveals the selective beliefs behind torture support
The 1 Percent Innovation Solution
Media Mentions | June 02, 2015 | Strategy + Business
Professors Bill Duggan and Amy D’Onofrio discuss the importance of separating business strategy from innovation and suggest one percent of a business’ time and activity should be spent on innovation while 99 percent should be spent on strategic planning.
F. A. O. Schwarz Didn’t Have to Die
Media Mentions | May 28, 2015 | Fortune
Professor Rita McGrath authors op-ed asserting FAO Schwartz held on too long to a losing business model and should have developed revenue streams around providing a truly magical experience like its neighbors American Girl Place and Build-A-Bear.
Organic Foods: Why They're so Expensive, and Who Owns Your Favorite Brands
Media Mentions | May 20, 2015 | Fortune
Professor Michelle Greenwald says bigger firms are expanding into the organic market due to the industry’s growth, even if it means hedging bets against more traditional food products.
First Impressions Really Do Matter
Media Mentions | May 18, 2015 | The Boston Globe
Heidi Grant Halvorson, associate director of the Motivation Science Center, reveals techniques to learn how others view us and how to change those perceptions featured in her book “No One Understands You and What to Do About It.”
Why Engagement Is the Key to Turning Customers into Promoters
Media Mentions | May 16, 2015 | Forbes
Professor Bernd Schmitt is cited as a speaker at CX week sharing thought leadership on creating customer “experience.”
What Activists Do Well
Media Mentions | May 13, 2015 | CNBC-TV
Professor Fabio Savoldelli discusses the value of shareholder activism.
Why You May Be Miserable after You Sell Your Business for $20 Million
Media Mentions | May 07, 2015 | Inc.
Research by Professors Barbara Roberts and Murray Low on lessons and challenges learned by entrepreneurs when exiting or succession planning for their company is cited.
Study by Columbia Business School and U.S. Trust Uncovers Financial and Emotional Challenges of Business Succession Planning
Press Release | May 07, 2015
Paper Documents Eight Real-life Stories of Entrepreneurs Who Transitioned Their Businesses
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