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Strategy

For Marketers, Failing to Align the Emotions of Your Ads with TV Programs May Turn off Consumers

Press Release | April 06, 2015

New research from Columbia Business School shows media-induced emotions can make consumers less likely to watch high-energy commercials

Topics: Marketing, Strategy | Read Article

7 Pricing Mistakes to Avoid: Data-Based Insights from Salesforce, Uber and Kraft

Media Mentions | February 26, 2015 | Forbes

Data rules the business world, but Professor Bill Duggan says it’s important to remember that data is best used to describe the past and to give you information about carefully defined future events.

Topics: Media and Technology, Strategy | Read Article

One Trick to Getting What You Want When You Negotiate

Media Mentions | February 25, 2015 | TIME

Research by Professors Daniel Ames and Malia Mason finds that people who open negotiations with range offers might give themselves a better chance at getting the number they want.

Topics: Leadership, Strategy | Read Article

5 Ways to Invest Smarter at Any Age

Media Mentions | February 20, 2015 | Money

Research by Professor Michaela Pagel finds that paying less attention to retirement portfolios may actually pay off in larger returns in the future.

Topics: Capital Markets and Investments, Strategy | Read Article

Science Says Giving a 'Bolstering Range Offer' Will Get You the Biggest Raise

Media Mentions | February 19, 2015 | Business Insider

New research from Professors Daniel Ames and Malia Mason shows that using certain range offers, particularly a bolstering range offer, could give you better results than simply asking for a specific number.

Topics: Leadership, Strategy | Read Article

When It Comes to an Opening Number, Sometimes the Best Bargaining Move Is to Offer Two

Press Release | February 17, 2015

New research from Columbia Business School challenges the conventional wisdom offered by a generation of negotiation scholars

Topics: Leadership, Strategy | Read Article

This Simple Rebalancing Strategy Will Bring Harmony to Your Portfolio

Media Mentions | February 12, 2015 | U.S. News & World Report

Professor Michaela Pagel says keeping your focus on your portfolio strategy, not the markets, will help you keep your equilibrium and attain better outcomes in the long-run.

Topics: Capital Markets and Investments, Strategy | Read Article

McDonald's Tried to Say the McBurrito Would Replace Mexico's National Dish and Chaos Ensued

Media Mentions | February 03, 2015 | Business Insider

McDonald's is losing market share in the US and Professor Michelle Greenwald says the company hasn't done enough to appeal to the growing Hispanic population.

Topics: Leadership, Marketing, Strategy | Read Article

6 Simple Steps to Uncovering the Upside of Stress

Media Mentions | February 02, 2015 | The Huffington Post

Postdoctoral Research Scholar Alia Crum advocates for the use of outside supportcoaching, training, and peer support groupsto assist in transforming typically negative stressors into positive ones.

Topics: Strategy | Read Article

New McDonald's CEO Has Work Cut out in Changing Times

Media Mentions | January 30, 2015 | Fox Business

Professor Michelle Greenwald comments on McDonald’s new CEO, challenges the company is facing, and what it can learn from Chipotle’s success.

Topics: Leadership, Marketing, Strategy | Read Article