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Strategy

For Marketers, Failing to Align the Emotions of Your Ads with TV Programs May Turn off Consumers

Press Release | April 06, 2015

New research from Columbia Business School shows media-induced emotions can make consumers less likely to watch high-energy commercials

Topics: Marketing, Strategy | Read Article

For a More Creative Brain, Travel

Media Mentions | March 31, 2015 | The Atlantic

Research by Professor Adam Galinsky showing the correlation between time spent abroad and creative output is cited.

Topics: Leadership, Strategy | Read Article

Does Expat Experience Boost Creativity? One Study of Fashion Industry Says So

Media Mentions | March 27, 2015 | The Wall Street Journal

Companies benefit when their senior leaders responsible for creative operations have foreign professional experience, says research by Professor Adam Galinsky.

Topics: Leadership, Strategy | Read Article

3 Ways to Project Warmth and Trustworthiness

Media Mentions | March 26, 2015 | Fast Company

Heidi Grant Halvorson, associate director of the Motivation Science Center, author’s article highlighting three strategies to improving your warmth and trustworthiness: paying attention, showing empathy, and trusting first.

Topics: Leadership, Strategy | Read Article

Wanted: Flexible Corporate Strategies for Fast Times

Media Mentions | March 25, 2015 | The Financial Times

Professor Rita McGrath questions whether strategic competitive advantage is still a useful concept in a world where everything is in flux prompting corporate leaders to concentrate more on flexibility and execution.

Topics: Leadership, Operations, Strategy | Read Article

Money Challenges (and Advice) for Adults over Age 55

Media Mentions | March 25, 2015 | U.S. News & World Report

Research by Professor Eric Johnson shows that cognitive decline does not necessarily mean poor financial management in later years.

Topics: Leadership, Strategy | Read Article

This Easy Negotiation Trick Could Boost Your Salary

Media Mentions | March 24, 2015 | Money

Research by Professors Daniel Ames and Malia Mason about salary negotiations found that asking for a dollar amount proves more successful if you put it at the bottom of a range instead of asking for it outright.

Topics: Leadership, Strategy | Read Article

A Simple Way to Bump Up Your Next Salary

Media Mentions | March 19, 2015 | New York Magazine

Research by Professors Daniel Ames and Malia Mason shows that providing a range instead of a single figure when negotiating garners better results.  

Topics: Leadership, Strategy | Read Article

Millennials: How to Become a 401(k) Millionaire

Media Mentions | March 18, 2015 | U.S. News and World Report

Research by Professor Michaela Pagel recommends that for the best results, investors not check their portfolios too frequently.

Topics: Capital Markets and Investments, Strategy | Read Article

How the 'Uber Effect' Is Changing Work

Media Mentions | March 13, 2015 | CNBC.com

Professor Rita McGrath states that on-demand service platforms force everyone to compete in the open market, and therefore pushes things to the lowest common denominator, which doesn't always benefit the worker.

Topics: Business Economics and Public Policy, Operations, Strategy | Read Article