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Strategy

Study by Columbia Business School and U.S. Trust Uncovers Financial and Emotional Challenges of Business Succession Planning

Press Release | May 07, 2015

Paper Documents Eight Real-life Stories of Entrepreneurs Who Transitioned Their Businesses

Topics: Entrepreneurship, Strategy | Read Article

Customer Retention Efforts Can Often Backfire

Media Mentions | April 29, 2015 | MediaPost.com

Research by Professor Eva Ascarza found contacting customers with proactive retention campaigns can have the opposite effect and encourage customers to switch companies.

Topics: Marketing, Strategy | Read Article

WHEN IT COMES TO RETAINING YOUR CUSTOMERS, SOMETIMES IT’S BEST TO LEAVE THEM ALONE

Press Release | April 28, 2015

New research from Columbia Business School shows that offering customers a chance to switch to better plans may not always be the right customer-retention strategy

Topics: Marketing, Media and Technology, Strategy | Read Article

How to Improve Communication with Others

Media Mentions | April 28, 2015 | CBS News

Heidi Grant Halvorson, associate director, Motivation Science Center discusses her book “No One Understands You and What to do About It” on CBS This Morning.

Topics: Leadership, Strategy | Read Article

9 Ways to Make More Money at Work

Media Mentions | April 28, 2015 | Money

Research by Professors Daniel Ames and Malia Mason shows providing a range instead of a single figure during salary negotiations garners better results.

Topics: Marketing, Strategy | Read Article

McDonald’s Axes Seven Sandwiches in Push to Get Menu Right

Media Mentions | April 28, 2015 | Bloomberg News

Professor Michelle Greenwald says McDonald’s should go for quality not quantity and cut their burger number in half because if you have a really, really good burger, you don’t need a million.

Topics: Operations, Strategy | Read Article

The 5-Step Approach to Not Being Misunderstood Anymore

Media Mentions | April 20, 2015 | New York Magazine

Heidi Grant Halvorson, associate director, Motivation Science Center outlines why misunderstandings occur and gives five strategies to help defeat misperceptions when they arise.

Topics: Strategy | Read Article

Like Starbucks, More Companies Expanding Benefits

Media Mentions | April 10, 2015 | Los Angeles Times

Professor Rita McGrath says employers, especially in the service sector, are starting to see the advantage of investing in their workers by offering the kind of benefits that will help employees be more effective.

Topics: Organizations, Strategy | Read Article

High-Energy Ads May Work against You

Media Mentions | April 07, 2015 | MediaPost.com

Research by Professor Keith Wilcox found high-energy ads less engaging when consumers have just watched an emotional drama.

Topics: Marketing, Strategy | Read Article

For Marketers, Failing to Align the Emotions of Your Ads with TV Programs May Turn off Consumers

Press Release | April 06, 2015

New research from Columbia Business School shows media-induced emotions can make consumers less likely to watch high-energy commercials

Topics: Marketing, Strategy | Read Article