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Can Google Benefit From Apple Pay?
Media Mentions | October 22, 2014 | Forbes
Professor Jerry Kim discusses how Google can use the data from Apple Pay to reap rewards in its role as an advertiser and marketer.
Columbia Business School to Offer “StreetWise ‘MBA’™” Program to Benefit Small Businesses in Low-Income Areas
Press Release | October 21, 2014
Columbia Business School, Interise, and Citi Partner at the “Intersection of Street Smarts and Higher Education”
Profits and ‘Social Responsibility’ Are Not Incompatible
Media Mentions | October 21, 2014 | Wall Street Journal
Professor Rita McGrath says that there is “no reason that generating profits has to mean a zero-sum game.”
As Apple Pay Arrives, Witnessing the Next Step in Money. Maybe.
Media Mentions | October 20, 2014 | The New York Times
Professor Jerry Kim says that in markets like mobile payments, there is a type of network effect that occurs: the more people that use it, the more valuable it becomes.
4 Money Moves to Outsmart Your Brain
Media Mentions | October 13, 2014 | Forbes
The article cites research by Professor Sheena Iyengar that looks at how having too many choices can paralyze you from making smart investment decisions.
So Much Growth, yet so Few Profits
Media Mentions | October 13, 2014 | Crain's New York Business
Vincent Ponzo, director of the Eugene Lang Entrepreneurship Center, discusses the competition for venture capital and how, instead of focusing on operations and making money, many companies are forced to concert huge efforts towards raising money.
Fueled by Stoke, GoPro Helps Turn Rookie Selfie Snappers into Film Directors
Media Mentions | October 10, 2014 | The Washington Post
Professor Rita McGrath weighs in on GoPro’s unique, user-driven marketing strategy.
The Wishful Thinking of Unlimited Vacation Policies
Media Mentions | October 09, 2014 | Inc.
The article cites research by Professor Sheena Iyengar showing that too much choice for employees is restrictive and confusing, and could overload employees to the point of paralysis.
Stop Believing That You Have to Be Perfect
Media Mentions | October 08, 2014 | Harvard Business Review
The article mentions Professor Rita McGrath’s perspective on competitive advantage and innovation.
World Business Forum: The Enterprise’s New Playbook For Strategy
Media Mentions | October 07, 2014 | CMO.com
Professor Rita McGrath outlines a new playbook for strategy that companies should embrace to be more externally focused at WOBI’s World Business Forum in New York City.
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