Program

THE RISE OF CONSUMERISM IN ASIA
Bernd Schmitt
Robert D. Calkins Professor of International Business, and Faculty Director, Center on Global Brand Leadership

 

Bernd Schmitt founded the Center on Global Brand Leadership at Columbia Business School in 1999. The center provides today’s leaders with innovative branding solutions and a global perspective through a network of partner centers at leading schools in China, Germany, Korea, Spain, and Singapore. Professor Schmitt is CEO of The EX Group, a consulting firm focusing on innovation and customer experience.

From 2011 to 2013, Mr. Schmitt lived in Singapore as the inaugural executive director of ACI and the Nanyang Visiting Professor at Nanyang Technological University. He is widely recognized for his major contributions to branding, marketing, and management through his unique focus on creativity, innovation, and customer experience. He has authored or coauthored eight books that have been translated into more than 20 languages and is a frequent keynote speaker at conferences worldwide. He has been featured on such media outlets as CNN, CNBC, and The Daily Show with Jon Stewart, and has contributed articles to publications including the New York Times, the Asian Wall Street Journal, and the Financial Times.