THE RISE OF CONSUMERISM IN ASIA
Chief Growth Officer, MAS Holdings
Nathan Sivagananathan has played a pivotal role in developing design capability of MAS Holdings in Sri Lanka and overseas while spearheading innovation across the US$1.3 billion apparel organization. With more than 25,000 employees under his leadership, he has helped implement several initiatives, including the “Women Go Beyond” program, to ensure the well-being and personal development of all employees.
In supporting reconciliation in post-war Sri Lanka, Mr. Sivagananathan established the Vidiyal manufacturing facility to provide employment in a region that was ravaged by war. He helped to create the first carbon-neutral plant in the apparel sector worldwide and initiated the MAS–Victoria’s Secret Organic Cotton program with Burkina Faso, which reinvested the resulting fair trade premium in community development projects.
Mr. Sivagananathan is a founder and director of the Colours of Courage Trust, which supports the National Cancer Institute. In 2011, he cofounded Trail, a 27-day walk across Sri Lanka, which saw more than 250,000 Sri Lankans raise US$2.6 million for the construction of a cancer hospital.