When Power Makes Men as Selective as Women
Coauthor(s): Anicich, E. M., Dubois, D., Rucker, D. D., & Galinsky, A. D.
The current research qualifies the long-standing notion that women are more romantically selective than men. We propose that women’s greater control over the valued process of reproduction reflects a source of power that in turn encourages greater selectivity. If true, a momentary or chronic sense of power could be capable of increasing the romantic selectivity of men. However, because women are naturally close to a selectivity ceiling, we predicted that differences in power would be less likely to affect women’s romantic selectivity. Two studies test these propositions and demonstrate that men become as romantically selective as women when they feel a sense of power. In Study 1, men who received a high-power prime before participating in a speed-dating event became significantly more selective and less likely to exchange contact information with potential partners. In Study 2, we measured chronic power among adults engaged in long-term relationships and found that men with high power in the context of their relationship held standards that were higher than that of men with low power. Across both studies, the standards of high-power men matched the high standards of women. Overall, power made men exhibit preferences similar to women in the domain of romantic selectivity.
Anicich, E. M., Dubois, D., Rucker, D. D., & Galinsky, A. D. "When Power Makes Men as Selective as Women." , Columbia Business School, (2013).