You are here
A world-renowned faculty
We publish in leading marketing journals and are highly respected in the academic community. Numerous important developments have originated at Columbia ranging from John Howard’s work in the 1960s and ’70s, which developed a comprehensive and scientific model of customer behavior, through current contributors to the understanding of behavioral anomalies, brands, the role of product experience, emotions in decision making, and the value of marketing assets.
New research in location-based mobile marketing from Miklos Sarvary shows it’s not who you know or where you’re going that matters, but how you get there.