MENU

You are here

Dissertations

Cultural identity integration and frame switching: Evidence for a nonconscious motivated process

Aurelia Mok, 2010
Faculty Advisor: Michael Morris

Abstract

Bicultural individuals vary in the degree to which their two cultural identities are integrated--Bicultural Identity Integration (BII). Studies of social judgment find that BII affects how biculturals respond to cultural cues. Whereas biculturals with integrated cultural identities (high BIIs) assimilate to cued cultural norms, those with less integrated cultural identities (low BIIs) contrast against it. I investigated this pattern in decision making and behavior. I used different priming methods to elucidate the psychological process underlying the differential shifts to cultural cues. With Asian-Americans, I show that high BIIs shift assimilatively whereas low BIIs shift contrastively on behaviors related to product choice (Experiment 1), information search (Experiment 2), and performance (Experiment 3). I argue that motives, rather than perceived dissimilarity to prime stimuli, drive the contrast responses. Experiments 2 to 3 further suggests that the contrast can arise nonconsciously and automatically. Experiment 4 reveals that low BIIs' contrast extends to interpersonal behavior. Experiments 5 and 6 investigate whether BII can be implicitly shaped by affect or comparative mindset. Implications for bicultural identity, organizational and consumer behavior are discussed.

Download Dissertation

Doctoral Program News

Honigsberg featured in Ideas at Work

The August issue of Ideas at Work features research that doctoral candidate Colleen Honigsberg led in conjunction with Sharon Katz.

Read More about Colleen

Wazlawek featured in Ideas at Work

Abbie Wazlawek's joint research with Professor Daniel Ames is featured in the June 24th, 2014 edition of Ideas at Work

Read More about Abbie

Ethan Rouen featured in Ideas at Work

Ethan Rouen's joint research with Professor Dan Amiram is featured in the May 15th, 2014 edition of Ideas at Work

Read More about Abbie

Rivas Wins Fellowship

The PhD program is proud to congratulate Miguel Duro Rivas, who was awarded the Nasdaq Educational Foundation Doctoral Dissertation Fellowship.

Read More about Miguel

Wong wins Deloitte Fellowship

We are proud to announce that Yu Ting (Forester) Wong is one of the recipients of the 2014 Deloitte Foundation Doctoral Fellowship in Accounting.

Read More About Yu Ting >

The PhD Program Congratulates John Yao

PhD student John Yao was a finalist in the 2013 M&SOM (Manufacturing & Service Operations Management) student paper competition.

Read More About John >

Honigsberg Named Postdoctoral Fellow

The PhD program is proud to congratulate Colleen Honigsberg, who was named the Postdoctoral Fellow in Corporate Governance at the Millstein Center at Columbia Law School in October 2013

Read More about Colleen >

 

Application Deadlines

Master of Science in Marketing >

For Fall 2015 Entry:
Deadline: January 5th, 2015

 

Master of Science in Financial Economics

For Fall 2015 Entry:
Deadline: January 5th, 2015

 

Master of Science in Management Science and Engineering

For Fall 2014 Entry:
Early Decision: Jan 6, 2015
Regular Decision: Feb 15, 2015

 

Apply Now
Sept 2015

Doctoral
Deadline: 01/05/15

MS Marketing
Deadline: 01/05/15

MS Financial Economics
Deadline: 01/05/15

 

Check Application Status

Students listening to classroom lecture

Once you've submitted your application, you can login and track your status by using the link below.

Check Status