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Complicating Choice

Rom Schrift, 2011

Faculty Advisor: Ran Kivetz

A great deal of research in consumer decision-making and social-cognition has explored consumers' attempts to simplify choices by bolstering their tentative choice candidate and/or denigrating the other alternatives. The present research investigates a diametrically opposed process, whereby consumers complicate their decisions.

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Dynamic Targeted Pricing in B2B Settings

ZaoZao Zhang, 2011

Faculty Advisor: Asim Ansari

This research models the impact of firm pricing decisions on different facets of the customer purchasing process in business-to-business (B2B) contexts and develops an integrated framework for inter-temporal targeted pricing to optimize long-term profitability for the firm.

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The Role of Group Identity in Modern Structural Sociology: Essays on Norms, Deviance and Sanctions

Magnus Torfason, 2011

Faculty Advisor: Paul Ingram

In three essays, I explore the implications of the idea that there are two distinct ways in which links between the individual and the surrounding social structure can be formed--through interpersonal relationships and through group memberships. I argue that the pattern of interaction between these two types of links is fundamental to social order and adherence to norms, and explore how to best approach the analytical separation of these two types of links.

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Essays in consumer choice driven assortment planning

Denis Saure, 2011

Faculty Advisor: Assaf Zeevi

Product assortment selection is among the most critical decisions facing retailers: product variety and relevance is a fundamental driver of consumers' purchase decisions and ultimately of a retailer's profitability. In the last couple of decades an increasing number of firms have gained the ability to frequently revisit their assortment decisions during a selling season.

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When Shelf-based Scarcity Impacts Consumer Preferences

Jeffrey Parker, 2011

Faculty Advisor: Don Lehmann

Scarcity has long been known to impact consumers' choices. Yet, the impact of shelf-based scarcity in retail environments, created by stocking level depletion, has received almost no attention in the literature. Indeed, little research to date has even examined if consumers will attend to shelf-based scarcity in retail environments, much less how this cue can impact choice.

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The Culture of Green: The Role of Cultural Worldviews, Psychological Connectedness, Time Discounting, and Social Norms in Environmental Decisions

Yoko Iwaki, 2011

Faculty Advisor: Elke Weber

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Three Essays on Corporate Governance and Institutional Investors

Vyacheslav Fos, 2011

Faculty Advisor: Wei Jiang

This dissertation analyzes the role of institutional investors in corporate governance. The first essay studies the effect of potential proxy contests on corporate policies.

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The Interpretation of Marketing Actions and Communications by the Financial Markets

Isaac Dinner, 2011

Faculty Advisor: Don Lehmann

Previous studies have shown that managers are overwhelmingly likely to sacrifice long-term firm value for immediate earnings and satisfaction from the financial markets (Graham, Harvey, and Rajgopal, 2005). Research in marketing has empirically confirmed this myopia at both aggregate (Mizik and Jacobson, 2007; Mizik, 2010) and individual firm levels (Chapman, 2011).

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Limits to Arbitrage and Commodity Index Investment

Yiqun Mou, 2011

Faculty Advisor: Michael Johannes

The dramatic growth of commodity index investment over the last decade has caused a heated debate regarding its impact on commodity prices among legislators, practitioners and academics. This paper focuses on the unique rolling activity of commodity index investors in the commodity futures markets and shows that the price impact due to this rolling activity is both statistically and economically significant.

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Essays on Intellectual Property

Ryan Michigan, 2011

Faculty Advisor: Jerry Kim

This dissertation consists of three essays on regulation. In the first essay, "Firm Reputation and Screening at the Patent Office" , we assert that the patent office is an important regulator, exerting influence on firm outcomes.

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Doctoral Program News

Honigsberg featured in Ideas at Work

The August issue of Ideas at Work features research that doctoral candidate Colleen Honigsberg led in conjunction with Sharon Katz.

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Wazlawek featured in Ideas at Work

Abbie Wazlawek's joint research with Professor Daniel Ames is featured in the June 24th, 2014 edition of Ideas at Work

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Ethan Rouen featured in Ideas at Work

Ethan Rouen's joint research with Professor Dan Amiram is featured in the May 15th, 2014 edition of Ideas at Work

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Rivas Wins Fellowship

The PhD program is proud to congratulate Miguel Duro Rivas, who was awarded the Nasdaq Educational Foundation Doctoral Dissertation Fellowship.

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Wong wins Deloitte Fellowship

We are proud to announce that Yu Ting (Forester) Wong is one of the recipients of the 2014 Deloitte Foundation Doctoral Fellowship in Accounting.

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The PhD Program Congratulates John Yao

PhD student John Yao was a finalist in the 2013 M&SOM (Manufacturing & Service Operations Management) student paper competition.

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Honigsberg Named Postdoctoral Fellow

The PhD program is proud to congratulate Colleen Honigsberg, who was named the Postdoctoral Fellow in Corporate Governance at the Millstein Center at Columbia Law School in October 2013

Read More about Colleen >

 

Application Deadlines

Master of Science in Marketing >

For Fall 2015 Entry:
Deadline: December 15th, 2014

 

Master of Science in Financial Economics

For Fall 2015 Entry:
Deadline: December 15th, 2014

 

Master of Science in Management Science and Engineering

For Fall 2014 Entry:
Early Decision: Jan 6, 2014
Regular Decision: Feb 15, 2014

 

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