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Our core curriculum includes integrated case study of company strategies used across several courses simultaneously. The study examines one company from a variety of perspectives: accounting, management, marketing, operations, and more. Working collaboratively and cross-functionally, MBAs gain a holistic understanding of real-world business problems, which trains them to develop more effective and creative solutions.
Now, more than ever, brands must engage with potential consumers. How do you get through to your core audience effectively and efficiently and move them from the point of awareness to the point of purchase and repeat purchase?