Research Archive

Do Defaults Save Lives?

Eric Johnson, Daniel Goldstein

Publication type: Journal article

Research Archive Topic: Business Economics and Public Policy, Marketing, Media and Technology


Since 1995, more than 45,000 people in the United States have died waiting for a suitable donor organ—both for lack of donors and ease of default. We investigated the effect of defaults on donation agreement rates in three studies and assess how governments should design relevant policies.
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Johnson, Eric, and Daniel Goldstein. "Do Defaults Save Lives?" Science 302, no. 5649 (2003): 1338-39.

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