AbstractRichmond Ezer Escolar shows how Thailand's unique history, culture, refined aesthetics and cost advantages make it one of the most attractive locations in the world for advertising.
View Chazen: Student Paper
Escolar, Richmond. "'Ad-ding' It All Up: Identifying the Thai Advertising Industry's Success Drivers." The Chazen Web Journal of International Business (2008). http://www4.gsb.columbia.edu/chazen/journal.