Research Archive

Does Detailing Pay? Teaching Note

Publication type: Case study

Research Archive Topic: Marketing


This note discusses the teaching objectives and regression exercise solutions for the "Does Detailing Pay?" case study.
Download PDF


Mizik, Natalie, and Paul Glasserman. Does Detailing Pay? Teaching Note. Columbia CaseWorks: Columbia Business School, July 28, 2009.

Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.

Each topic is linked to an index of publications on that topic.