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Design of Effective Obesity Communications: Insights from Consumer Research

Punam Keller, Donald Lehmann

Publication type: Chapter

Research Archive Topic: Marketing

Abstract


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Citation

Keller, Punam, and Donald Lehmann. "Design of Effective Obesity Communications: Insights from Consumer Research." In Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge. Armonk, New York: M.E. Sharpe, January 2011.


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