Research Archive

A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Yakov Bart, Andrew Stephen, Miklos Sarvary

Publication type: Working paper

Research Archive Topic: Marketing

Abstract


View Ideas at Work: Feature

Citation

Bart, Yakov, Andrew Stephen, and Miklos Sarvary. "A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions." Columbia Business School, 2012.


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