Biswas, Dipayan, Donald Lehmann, Lauren Labrecque, and Ereni Markos. "Making Choices While Smelling, Tasting, and Listening: The Role of Sensory Similarity/Dissimilarity When Sequentially Sampling Products." Journal of Marketing 78, no. 1 (January 2014): 112-126.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
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