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Making Choices While Smelling, Tasting, and Listening: The Role of Sensory Similarity/Dissimilarity When Sequentially Sampling Products

Dipayan Biswas, Donald Lehmann, Lauren Labrecque, Ereni Markos

Publication type: Journal article

Research Archive Topic: Marketing

Abstract


View Ideas at Work: Feature

Citation

Biswas, Dipayan, Donald Lehmann, Lauren Labrecque, and Ereni Markos. "Making Choices While Smelling, Tasting, and Listening: The Role of Sensory Similarity/Dissimilarity When Sequentially Sampling Products." Journal of Marketing 78, no. 1 (January 2014): 112-126.


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