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Research Archive

New Products Research

Peter Golder, Donald Lehmann

Publication type: Chapter

Research Archive Topic: Marketing

Abstract


Citation

Golder, Peter, and Donald Lehmann. "New Products Research." In The History of Marketing Science. Ed. Russell S. Winer and Scott A. Neslin. Singapore: World Scientific, 2014.


Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.

Each topic is linked to an index of publications on that topic.