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Research Archive

Building China's Global Brands

Publication type: Chapter

Research Archive Topic: Marketing

Abstract


Citation

Sexton, Don. "Building China's Global Brands." In Brand Management in Emerging Markets: Theories and Practices. Ed. Chong Lu Wang. China: Other, 2014.


Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.

Each topic is linked to an index of publications on that topic.