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Research Archive

Introduction to Theory and Practice

Hanssens Gupta, John Hauser, Donald Lehmann, Bernd Schmitt

Publication type: Journal article

Research Archive Topic: Marketing

Abstract


Citation

Gupta, Hanssens, John Hauser, Donald Lehmann, and Bernd Schmitt. "Introduction to Theory and Practice." Marketing Science 33, no. 1 (2014): 1-5.


Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.

Each topic is linked to an index of publications on that topic.