Research Archive

Introduction to Theory and Practice

Hanssens Gupta, John Hauser, Donald Lehmann, Bernd Schmitt

Publication type: Journal article

Research Archive Topic: Marketing



Gupta, Hanssens, John Hauser, Donald Lehmann, and Bernd Schmitt. "Introduction to Theory and Practice." Marketing Science 33, no. 1 (2014): 1-5.

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