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Research Archive

Managing Marketing: An Applied Approach

Noel Capon, S. Singh

Publication type: Book

Research Archive Topic: Marketing

Abstract


Citation

Capon, Noel, and S. Singh. Managing Marketing: An Applied Approach. New Dehli: Wiley, 2014.


Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.

Each topic is linked to an index of publications on that topic.