2009–10 Projects for Nonprofit Boards
Megan Barker White ’10 worked with Sue Memberg ’92 who is on the board of Mosholu Montefiore Community Center (MMCC). There, Barker White developed a fundraising plan that included recommendations for fundraising, targets and timeframe. She assessed MMCC’s current fundraising strategies, performed a benchmarking study of comparable organizations’ fundraising plans and researched four key donor groups, developing key messages for each segment based on the overall strategy.
Max Chen ’10 worked with Chester Lee ’74 at the Chinese American Planning Council. Chen worked with the Council as it sought to assist residents of Chinatown to obtain jobs beyond their neighborhood. He researched employers and job training programs and created a document with recommendations on how best to proceed.
Elizabeth Condo ’10 worked with Michael Boublik ’90, a board member at the Children’s Museum of Manhattan (CMOM), and Andy Ackerman, the executive director of CMOM. Condo helped CMOM develop and refine its corporate sponsorship marketing materials for its early childhood health initiative, a new program to fight child obesity targeting children under 5 years old. In addition, Condo helped CMOM develop a prospective sponsor list for the initiative.
Dan Gennaoui ’11 worked with Chris Stadler ’91 who is on the board of Jumpstart, an organization that brings college students and community volunteers to pre-schools in low-income areas for a year of mentoring and tutoring. Gennaoui helped Jumpstart create a growth model—which has already been adopted by the organization—to project costs associated with an increase in volunteers.
Josh Grossman ’11 worked with Ken Shubin Stein, an adjunct professor at Columbia Business School who founded Crutches for Kids, an organization that collects gently used crutches and sends them around the world to areas affected by conflict and natural disaster. Grossman assisted the organization with website development and worked with the founder to create marketing materials and explore strategic partnerships.
Laura Hahn ’10 and Caity McLaughlin ’11 worked with Cecily Carson, member of the SEP Advisory Board and the Museum of Arts and Design (MAD) Board, and Liz Samurovich, AVP of marketing at MAD. They developed a marketing plan for the Theatre at MAD, which is one of multiple alternative-use spaces located at the Museum. In the course of their research, Hahn and McLaughlin looked at the competitive landscape for screening rooms and theatres in New York City, generated outreach strategies and made strategic recommendations for advertising and marketing of the space. They found the Theatre at MAD to be an exciting potential source of revenue for the Museum.
Manisha Kathuria ’10 worked with former SEP Advisory Board member Joyce Roche ’72, who was president and CEO of GirlsInc., a national nonprofit youth organization providing educational programs to millions of American girls, particularly those in high-risk, underserved areas. Kathuria worked on a financial analysis project for the board, benchmarking the sources of revenue growth of Girls Inc. vis-à-vis Big Brothers Big Sisters of America. She analyzed the various sources of revenue growth and conducted primary research through interviews to study the various growth drivers and trends over the past decade for both organizations. Finally, she tied in the results of her analysis to the various sources of fundraising and fundraising strategies deployed by nonprofits and made relevant recommendations for Girls Inc. going forward.
Michael Kremen ’10 worked with Julianne Wagner and the board of Figure Skating in Harlem to evaluate the feasibility of building a new skating center for the organization. The nonprofit provides girls aged 6 to18 with vital educational and skating opportunities that build self-worth and promote physical wellbeing and academic achievement. Kremen helped the group understand the economics of ice skating rinks. He conducted research on the development costs and ongoing operating needs of rinks in the New York and New Jersey area.
Patrick McGrath ’11 worked with Bob Houk, executive director and board member of the Friends of the Children (FotC) in Harlem. There, McGrath utilized his experience as an accountant to help the organization understand the new Form 990 and what is required to complete the tax filing process given the new parameters. In addition, McGrath undertook research to explore how charity ranking organizations assign their rankings and assessed the strengths and weaknesses of FotC in order to make recommendations to help increase their ranking.
Marielle Nagy ’10 worked with Marie Amerasinghe, who serves on the board of the Chege Orphanage, an organization that provides food, shelter, medical care, caregivers and education to children who have been orphaned by AIDS in Nakuru, Kenya. The final project deliverable was to create a business plan that will be used as the board launches its first grant-writing campaign for the orphanage. The desired grant funds will be used to expand the orphanage so that it can serve more children.
Michelle Nathan ’10 worked with Lisa Canoura-Reid ’00, who is on the board of the West Side YMCA, the largest freestanding branch of the YMCA. Nathan worked on a project to assess the progress of the participants at the West Side YMCA’s Teen Center. After interviewing staff members and researching studies, Nathan helped the board decide on a metric (high school graduation rates) that also aligned to the goals of the organization. She submitted a research proposal to the New York City Department of Education. This proposal has spurred a relationship with the school system so that the West Side YMCA can collect the graduation statistics of their teen participants.
Sara Neff ’10 worked with the Kristin Krebs-Dick ’99 and the Riverside Park Fund, an organization devoted to the preservation of the city’s four miles of park land along the Hudson River. There, Neff created many deliverables surrounding corporate volunteerism, including in-depth interviews with other park funds and corporations and recommendations for a communications strategy targeting volunteers.
Nao Ohtsuki ’10 worked with board member Sylvia Kier ’80, of the Iyengar Yoga Association of Greater New York (IYAGNY). Ohtsuki worked to help IYAGNY understand the market in terms of location, revenue stream and availability of financial information online. She conducted a benchmarking study, which led to a set of recommendations of best practices for creating an annual report, and performed a competitive analysis of yoga studios in the New York City market.
Daniel Pittman ’10 worked with SEP Advisory Board member Lise Strickler ’86 who is on the board of Environmental Advocates of New York (EANY). EANY is an organization that dedicates itself to the protection of New York State’s environment and the health of all New Yorkers. Pittman’s project focused on analyzing best practices of governance at similar organizations. He conducted surveys and interviews as well looked at the practices of two organizations in other states.
Melanie Shanley ’11 worked with mentor Lulu Wang ’83 and WYNC, New York’s public radio broadcaster. There, Shanley performed revenue analysis of iPhone and BlackBerry applications for WNYC and WQXR.
Claire Steinglass ’11 worked with Creative Arts Workshop for Kids (CAW), an endeavor that utilizes the visual and performing arts to teach life skills to children and teens while enriching their communities. Focusing on the technology arts programs, Steinglass conducted market research to identify comparable for-profit and nonprofit organizations that leverage technology arts programs for children. She also met with members of the Columbia Teachers College who might potentially be interested in partnering with CAW on relevant technology arts projects.
Elizabeth Wills ’10 worked with Brendan Touhey, executive director of Peace Players International (PPI), an innovative global organization that uses sports to unite and educate young people in divided communities. Wills developed a business plan for PPI’s Technical Assistance Program (TAP), a fee-for-service consulting program. Through TAP, PPI intends to become a consultant for existing and developing youth sports programs throughout the world.