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Blythe Reyes ’05: Committee to Encourage Corporate Philanthropy
Blythe Reyes received a summer fellowship to work at the Committee to Encourage Corporate Philanthropy (CECP), whose mission is to advocate, facilitate and expand strategic corporate philanthropy. “This internship matched my interest in harnessing the power and resources in the for profit sector to effect social change,” she says.
CECP’s signature online measurement program, The Corporate Giving Standard (CGS), is a comprehensive measurement product which tracks indicators and the impact of philanthropy programs. “My primary project was to create a detailed strategic sales and marketing plan to transition CGS to a subscription model,” she says. This included identifying and segmenting the target market, selecting key partners and channels, and creating a detailed communication strategy and action plan.
Reyes’ other major project involved defining the product functionality and specifications for the online reporting system based on an assessment of customer needs and expectations. “I met with corporate philanthropy professionals from leading companies whose use of CGS differed greatly, which underscored the vast range of programs and objectives in corporate philanthropy,” she says. In addition, Reyes collaborated with a technology vendor to establish technical specifications and a product development schedule for deliverables and testing.
“My experience over the summer highlighted the ongoing challenges with, and importance of, trying to measure social impact,” notes Reyes. While at Columbia Business School, Reyes worked with Adjunct Professor Clark on the Research Initiative on Social Entrepreneurship (RISE). RISE aims to study and disseminate knowledge about markets, metrics and management of for-profit and nonprofit social enterprise and social venturing.