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Blythe Reyes

Blythe Reyes ’05: Committee to Encourage Corporate Philanthropy

Blythe Reyes

Blythe Reyes received a summer fellowship to work at the Committee to Encourage Corporate Philanthropy (CECP), whose mission is to advocate, facilitate and expand strategic corporate philanthropy. “This internship matched my interest in harnessing the power and resources in the for profit sector to effect social change,” she says.

CECP’s signature online measurement program, The Corporate Giving Standard (CGS), is a comprehensive measurement product which tracks indicators and the impact of philanthropy programs. “My primary project was to create a detailed strategic sales and marketing plan to transition CGS to a subscription model,” she says. This included identifying and segmenting the target market, selecting key partners and channels, and creating a detailed communication strategy and action plan.

Reyes’ other major project involved defining the product functionality and specifications for the online reporting system based on an assessment of customer needs and expectations. “I met with corporate philanthropy professionals from leading companies whose use of CGS differed greatly, which underscored the vast range of programs and objectives in corporate philanthropy,” she says. In addition, Reyes collaborated with a technology vendor to establish technical specifications and a product development schedule for deliverables and testing.

“My experience over the summer highlighted the ongoing challenges with, and importance of, trying to measure social impact,” notes Reyes. While at Columbia Business School, Reyes worked with Adjunct Professor Clark on the Research Initiative on Social Entrepreneurship (RISE). RISE aims to study and disseminate knowledge about markets, metrics and management of for-profit and nonprofit social enterprise and social venturing.

Back to other summer experiences

 

2014 Social Enterprise Conference

Millennials Rising: What's Next for Sustainability?

When: October 31, 2014,
8:30 am-6:00pm

Location:
The Marriott Marquis
1535 Broadway, New York, NY 10036
Between 45th and 46th Streets
New York, NY 10036

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The annual Social Enterprise Conference at Columbia Business School brings together thought leaders from across private, nonprofit, public, and academic sectors to share best practices, debate critical issues, and collaborate on innovative concepts to inspire change. Through interactive sessions, keynote speakers, workshops, a pitch competition, and networking opportunities, the conference presents guests with the opportunity to partake in the most important business and societal conversation of this new era. For updates on speakers and sessions, please visit the conference website.

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Summer Fellowship Program

Microfinance models help women of Burkina Faso

Read about the experiences of our summer fellows as they help create social and environmental value.

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